Zaragoza is the fifth largest city in Spain and the provincial capital of Aragon. Due to its central geographical location, Zaragoza has very good conections with Madrid, Barcelona, Valencia, Bilbao and Toulouse. All of these cities lie within approximately a 300km radius. As a consequence of its rich history Zaragoza has a blend of global commerce, international diversity and culture, entertainment, education and tourism. The Iberians, Romans, Moors, Jews and Christians all left their mark in the city and Zaragoza is sometimes called “City of the Four Cultures.”
Zaragoza hosted Expo 2008 in the summer of 2008, a world fair on water and sustainable development. It was also candidate for the European Capital of Culture in 2016.
As with most major cities in Spain, Zaragoza is currently experiencing some difficulties as far as retail is concerned. Local retailers have a strong presence in the city and until recently have posed significant competition for national and international retailers alike. However major national and international brands are now beginning to have a stronger presence in the city and local retailers are fewer in number.
Paseo de la Independencia, which runs from Plaza Aragon to Plaza España, serves as the focus of the retail area in the city centre. From this avenue run several streets with a high density of local retailers, national and some international brands along with a variety of restaurants and tapas bars.
PASEO DE LA INDEPENDENCIA
Paseo de la Independencia is Zaragoza´s most sought after retail avenue and is home to numerous national and internationally recognised retailers. The majority of the major banks also have branches there.
PASEO DE LAS DAMAS
Paseo de las Damas has El Corte Ingles and a number of local and national retailers. The major retailers are located near El Corte Ingles futher down, the street merges into a residential neighborhood with some local retailers.
CALLE LEON XIII
Leon XIII is one of Zaragozas most popular high streets with almost all of those retailers present being of local origin.
CALLE ALFONSO I
Alfonso I is a pedestrianised street that leads directly to the cathedral El Pilar, one of Spain´s most well know landmarks. The street has strong local retailers some national and international retailers. At the end of the street a number of the major national food and beverage retailers are located.
Plaza Imperial opened in 2007. Following an extension in 2008 Plaza now has a total of 132,000 sqm. The shopping centre is located on the outskirts of Zaragoza, it has 170 shops and a number of the major national and international retailers. Retailers represented include Verdecora, Desigual, Shana, Sephora, Zippy, Primark, Grupo Inditex, H&M, C&A, Grupo Cortefiel, FNAC, Yelmo Cines, Bolera Ozone, Latinos, Sport Zone and Gimnasio Paidesport.
Augusta opened in December 1995. In 2001 a 6,000 sqm extension was built giving the shopping centre a total GLA of close to 62,000 sqm. With more than 100 different shops and plenty of parking, Centro Comercial Augusta is a major complex, situated in the Delicias area of the city. With a large supermarket and a large number of fashion stores, this shopping centre also contains a cinema and numerous food and beverage outlets.
Aragonia opened in September of 2009 with a GLA of 30,000 sqm. It is an urban shopping centre and located in one of the residential areas of the city. It was designed by Rafael Moneo, a world renown architect. It has national and international retailers including Virgin Active, Adidas and Bimba y Lola.
Puerto Venecia is currently the largest Spanish retail and leisure destination (206,000 m²) and one of Europe's leading retail parks. The retail park opened in 2008 and the shopping centre opened in October 2012. The retail park includes brands such as Ikea, Media Markt, Conforama, Leroy Merlin, Casa, Porcelanosa and Nike. Puerto Venecia is the only center in Zaragoza which boasts all nine of Inditex Group’s brands, with Bershka Massimo Dutti, Oysho, Pull & Bear, Stradivarius, Lefties, Uterqüe, Zara and Zara Home. Other leading retailers include Primark, Hollister, Desigual, H&M and Mango. Puerto Venecia’s leisure offer includes an outdoor ice rink, a new indoor triple height climbing concept and an extensive range of restaurants, cafes and bars centered around a 10,000 m² canal and lake. The scheme also has a 3D cinema and a family entertainment center including a children’s rollercoaster. In 2013, a double static surf wave and an outdoor adventure park including rope courses, adventure trails and a 120 meter zip line will be added.
Grancasa opened in 1997 and is a well consolidated neighborhood centre with a mix of national and international retailers. Its weakness is the food and beverage area since a high percentage of visitors live nearby and are more likely to go home for lunch. Centro Comercial Gran Casa is home to more than 150 shops across all sectors, including an El Corte Inglés department store, the Gran Casa also features a good selection of restaurants, bars, a multi-screen cinema and tenpin bowling alleys.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 200 SQM (EXCL. KEY MONEY)||RANGE OF UNIT SIZES|
|Independencia||Mass market||Grupo Inditex , H&M, Mango, C&A||75€/sqm/month||80 - 2,000 sqm|
|Damas||Mass market||El Corte Ingles , Zara, Claire´s, Promod, Inside, Bershka, Pepe Jeans, Misako||52€/sqm/month||80 - 500 sqm|
|Alfonso I||Mass market||The Disney store, Punto Roma, IF||-||35€/sqm/month||80 - 1,000 sqm|
|Leon XIII||Mass market||Shenior, Pablo Ochoa, Bambino||15€/sqm/month||30 - 7,000 sqm|
|Puerto Venecia||Mass market||El Corte Inglés, Grupo Inditex, H&M, C&A, Apple, Hollister, Primark.||-||38€/sqm/month||30 - 7,000 sqm|
|Grancasa||Mass market||Grupo Inditex , H&M, C&A Hipercor, Shenior, Reentry, Underground||Shana, + Vision||38€/sqm/month||30 - 2,000 sqm|
|Plaza Imperial||Mass market||Grupo Inditex, H&M and C&A Primark, Sfera, Fnac, Querol||-||20€/sqm/month||30 - 4,000 sqm|
|Aragonia||Mass market||Virgin Active, Adidas, Bimba y Lola||-||35€/sqm/month||30 - 3,000 sqm|
|Augusta||Mass market||Virgin Active, Adidas, Bimba y Lola||30€/sqm/month||30 - 3,000 sqm|
Data as of August 2012
Zaragoza has a high number of tourists and has a wide and varied food and beverage offer around the city. The city continues to be the pre-eminent dining area in Aragon, with restaurants that cover a wide range of price-points and tastes.
Despite the economic downturn, Zaragoza`s fine dining establishments continue to be packed every night of the week. Two one-star Michelin restaurants (Bal d’Onsera and La Prensa). Some other successful spots include Bula, La Reserva, Erzo and Vetula.
The city is also famous for its excellent ’tapas’ (little appetizers) served at bars and in small cafés before a main meal. The narrow streets and small plazas south of Plaza de La Seo has many tapas bars.
Zaragoza’s 60,000-strong population of students and increasing tourism, suggests a lively nightlife scene. There are hundreds of bars and clubs particularly along the Paseo de la Independencia, Plaza de San Francisco Square, Paseo de Sagasta or Primo de Rivera Park.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATORS INCLUDING||RENT FOR 350 SQM UNIT|
|c/ La Carra de Miguel, 23||Mid level||Bula||N/A|
|c/ La Carra de Miguel, 23||Mid level||La Reserva||N/A|
|Madre Vedruina 22||Mid level||Vetula||N/A|
|Paseo Pamplona 27||High level||El Cantabrico||N/A|
|Paseo Pamplona 27||Mid level||La Monumental||N/A|
|Bal d'Onsera||High level||Bal d`Onsera||N/A|
Data as of August 2012