Venice, the capital of the region of Veneto, is one of the most beautiful cities in the world and inscribed as World Heritage by UNESCO (“Venice is a unique artistic achievement. The city is built on 118 small islands and seems to float on the waters of the lagoon. The influence of Venice on the development of architecture and monumental arts has been considerable. Venice possesses an incomparable series of architectural ensembles illustrating the age of its splendour.”) Venice is one of Italy’s top tourist destinations, attracting visitors all year round from all over the world to admire this unparalleled floating city.
The city of Venice is unique in that it comprises two completely different parts: the car-free island on the lagoon (about 60,000 inhabitants) and the inland city of Mestre (some 250,000 inhabitants) which was developed mostly during the Twentieth Century. In terms of the retail high street/luxury hierarchy, Venice is very important and represents the next main city following Milan and Rome. Throughout the city, national and international operators are represented together with a significant presence of designer fashion retailers.
There is naturally an abundance of tourist shops, cafés and restaurants spread across the city. However, the main retail destinations in the very historic centre of Venice is Mercerie, the area comprised between Ponte di Rialto and Piazza San Marco which includes a number of narrow streets such as Salizada Pio XI, Campo San Bartolomeo, Via 2 aprile, Merceria San Salvador, Merceria San Zulian and Merceria dell’orologio, for around 450 metres. High end and luxury retailers are primarily located in Salita S. Moisè/Calle Larga XXII Marzo.
The out-of-town market in the province of Venice offers some 330,000 sqm of floor space across 16 schemes, with over 600 shops. The density stands at 384 sqm per1,000 inhabitants, above the national average (250 sqm per 1,000 inhabitants). Other than two large shopping centres above 40,000 sqm, the other schemes have an average floor space of almost 16,000 sqm. It is worth mentioning the Veneto Designer Outlet, Mc Arthur Glen’s first “luxury concept” outlet centre, located in Noventa di Piave, about 40km from Venezia.
SALITA S. MOISÈ/CALLE LARGA XXII MARZO
The concentration of luxury brands is in the area Salita S. Moisè/Calle Larga XXII Marzo, running for some 250 meters towards Piazza San Marco. There are approximately 50 top domestic and international brands, including the likes of Louis Vuitton, Hermès, Chanel, Bulgari, Tod’s, Salvatore Ferragamo, Loro Piana, Miu Miu, Valentino, Prada, Versace, Valentino and Burberry.
A complementary mid-upper retail area is that called Mercerie, a number of narrow streets between Ponte di Rialto and Piazza San Marco, comprising Campo San Bartolomeo, Merceria San Salvador, Merceria San Zulian and Merceria dell’orologio. They offer over 100 shops, including brands such as Gucci, Pollini, La Perla, Dolce & Gabbana, Max Mara, Cartier, Timberland, Foot Locker, Camper, Accessorize, Disney, Oysho and Pandora.
|KEY AREAS / STREETS/SHOPPING CENTERS||Consumer Profile||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 200 SQM (€/SQM/YEAR)*||RANGE OF UNIT SIZES (SQM)**|
|Salita S. Moisè/ Calle Larga XXII Marzo||Luxury high street||Louis Vuitton, Hermès, Chanel, Bulgari, Tod’s, Salvatore Ferragamo, Loro Piana, Miu Miu, Valentino, Prada, Versace, Valentino, Burberry||2,800 - 3,100||200-300|
|Mercerie||Mid-upper market||Gucci, Pollini, La Perla, Dolce & Gabbana, Max Mara, Cartier, Timberland, Foot Locker, Camper, Accessorize, Disney, Oysho, Pandora||Pandora||2,800 - 3,000||150-250|
Data as of August 2012. *Please note that rents vary greatly according to the position on the street, the size of the shop, and the internal layout, as well as the number of windows facing the street. Rents quoted assume a new open market lease with no additional key money element. **General indication of the existing range of unit size.
Within the city centre of Venice, the food & beverage industry is dominated by traditional Italian bars, local restaurants, bakeries, as one would expect in such a historic city where consumers are mostly tourists. A few fast food operators are to be found in the city centre such as Mc Donald’s, Brek and Spizzico in Cannaregio (close to the Santa Lucia Station), Rossopomodoro in Calle Larga San Carlo (close to Piazza San Marco) and Grom (in Strada Nova). Such operators are found throughout the city, but Piazza San Marco offers a taste of the past.
Within the new major shopping centres, located on the mainland, the traditional anchor represented by the hypermarket is complementary to a far wider merchandising and leisure mix, with food courts and catering provisions playing an increasingly important role in attracting and holding visitors. Within the larger schemes, the major brands such as Weiner House, Autogrill, McDonald’s, Panino Giusto, WOK, Flunch are to be found.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATORS INCLUDING||RENT FOR 350 SQM UNIT|
|Historic Center||Tourists and locals||A wide variety of good quality local operators, including the famous Cipriani / Harry’s Bar and some domestic and international operators (Mc Donald’s, Brek, Rossopomodoro)||N/A|
Data as of August 2012