Utrecht is the fourth largest city of the Netherlands and has about 307,100 inhabitants. Due to the new district Utrecht Leidsche Rijn that is being developed the number of inhabitants is increasing steadily. With a total retail floor space of 387,300 sq.m (excluded scattered solitary retail units) the inhabitants of Utrecht have approximately 1.48 sq.m of retail floor space per inhabitant (excluded scattered solitary retail units), which is above the national average of 1.13 sq.m per inhabitant.
Utrecht has an important function as a shopping city. Within a radius of ten kilometers around the inner-city live more than 500,000 people. These inhabitants are strongly oriented on the inner-city of Utrecht for non-food shopping and “fun-shopping”. The historic inner-city also attracts many tourists. Utrecht however has some major competitors like the inner cities of Amsterdam and increasingly of Amersfoort. Some smaller towns like Zeist and Nieuwegein, skim off the catchment area of Utrecht: their function is however not dominant.
Hoog Catharijne is the main shopping centre in Utrecht and registers the highest footfall of the city. However, this is also partly because of train passengers walking through the shopping centre, as the shopping centre is located adjactent to the railway station. Nevertheless, various national and internation retailers are represented in this shopping centre.
The Lange Elisabethstraat is one of the main shopping streets of the city and is located close to Hoog Catharijne. The street is characterized by relatively small retail units, a result of the historic inner-city of Utrecht. The street houses both national and international retailers and records the highest rental levels of Utrecht.
The Oudegracht is the second main shopping street of Utrecht, and is characterized by its typical Dutch cosy character. The street is located on both sides of a canal and hosts many domestic and foreign retailers. Because of its location and character, its capacity is limited, as the street is relatively narrow. Nevertheless, well-known international retailers such as Hollister and Pull & Bear opened their stores in this location because of the character of the street.
The Steenweg is the extension of the Lange Elisabethstraat and therefore also records a relatively high footfall. However, the streets hosts less well-known brands than the main streets and is less popular by both locals and tourists than the main streets Lange Elisabethstraat and Oudegracht.
Vredenburg is a square that is located close to both Hoog Catharijne and the Lange Elisabethstraat, which benefits from its location. The square has seen some major construction works as a result of the refurbishment of the square and nearby located facilities, including a music centre and the shopping centre Hoog Catharijne. With construction work to Vredenburg coming to a close, well-known fashion brands The Sting and Zara opened their stores at Vredenburg. On Wednesdays, Fridays and Saturdays the square houses a market. On Fridays, there is also a market at the square which is focused on biological products.
The Bakkerstraat is the main connection between the Lange Elisabethstraat and the Oude Gracht. Therefore the street records many pedestrians while retailers are also interested in this street for this reason. Nevertheless, the street is somewhat less popular than the two main streets.
The Lange Viestraat is a relatively small shopping street, leading from Vredenburg to the Oudegracht. The street has the luxury department store de Bijenkorf as its anchor tenant, while there is also a small shopping centre “de Planeet” located there, which will be redeveloped in the near future.
Hoog Catharijne is the main shopping centre in Utrecht and registers the highest footfall of the city. However, this is also partly because of train passengers walking through the shopping centre, as the shopping centre is located adjactent to the railway station. Nevertheless, various national and internation retailers are represented in this shopping centre. The shopping centre is currently undergoing a major renovation and extension which will last until approximately 2019. After this construction work, the shopping centre will be the country´s largest shopping centre with a GLA of 110,100 sq.m.
Shopping centre Kanaleneiland is one of Utrecht´s main district centres. Located in the southwest of the city, Kanaleinland is the second largest shopping centre of the city and the largest district centre. Retailers include among others C&A, Action, Big Bazar, Zeeman and Hema while the shopping centre is also anchored by supermarkets Albert Heijn and Vomar Voordeelmarkt.
Shopping centre Overvecht is also a district shopping centre in Utrecht and is located in the north of the city. Although the shopping centre is slightly smaller than Kanaleneiland, Overvecht is generally considered as the main district shopping centre of Utrecht. Retailers in this shopping centre include among others H&M, C&A, Douglas, Didi, Action and Hunkemöller. Next to the fashion and department stores the shopping centre holds, it is anchored by supermarkets AH XL (Ahold) and Lidl.
|KEY AREAS / STREETS/SHOPPING CENTERS||Consumer Profile||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 150 SQ.M (PER SQ.M/YR)||RANGE OF UNIT SIZES|
|Hoog Catharijne||Locals, tourists, train passengers||WE, V&D, Albert Heijn, Media Markt||EUR 800 - EUR 1,450||50 - 1,000 sq.m|
|Lange Elisabethstraat||Locals, tourists||Vodafone, Front Runner, Tommy Hilfiger, Jack & Jones||Snipes, Michael Kors||EUR 1,150 - EUR 1,600||50 - 1,000 sq.m|
|Oudegracht||Locals, tourists||Chasin´, Esprit, G-Star, H&M, Hema, Hunkemöller, Mango||Expresso, Nespresso, Timberland||EUR 750 - EUR 1,550||50 - 1,000 sq.m|
|Steenweg||Locals, tourists||Dr Adams, Etos, H&M, Invito, Lush, Sacha, Sissy-Boy||EUR 750 - EUR 1,600||50 - 1,000 sq.m|
|Vredenburg||Locals, tourists||C&A, CoolCat, KFC, Perry Sport, Sacha, Steps, WE||EUR 850 - EUR 1,200||50 - 1,000 sq.m|
|Bakkerstraat||Locals, tourists||Pieces, Apple reseller, Claire's, Siebel, Björn Borg||EUR 600 - EUR 1,000||50 - 1,000 sq.m|
|Lange Viestraat||Locals, tourists||De Bijenkorf, McDonald’s||Expansion of de Bijenkorf||EUR 750 - EUR 1,100||50 - 1,000 sq.m|
Data as of April 2015
Neude is an important square in the inner city of Utrecht for food & beverage. It is located relatively close to the Oude Gracht shopping street and visited by both locals and tourists. The square mainly offers small cafes, although these also offer dining possibilities. Lastly there is a Douwe Egberts café (coffee corner including a small shop) located there.
The Janskerkhof is located close to the Neude and mostly popular by local people. Most of the horeca facilities are located on one side of the Janskerkhof, with small cafes such as Filemon & Baucis, ´t Pakhuis and Brass. These also offer dining possibilities.
The Domplein is located next to the “Dom church”, which has the highest clocktower of the country. This tower has become a tourist attraction for both domestic and international tourists. The food & beverages sector that is located at this square is located closely to this tower. Some of the cafes and restaurants are Restaurant Walden, Lofen and ´t Weeshuis.
The Ledig Erf area is located outside of the city centre and is mainly popular by locals. There are some cafes and a cinema located there, while there are some more cafes and small restaurants in the Twijnstraat, which leads to the Ledig Erf, as well. The area is also very popular during the summer months, because of the relatively large area that is located outside.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATORS INCLUDING||RENT FOR 150 SQM UNIT (PER SQ.M/YR)|
|Neude||Locals, tourists||Douwe Egberts Café||EUR 400 - EUR 500|
|Janskerkhof||Locals||Filemon & Baucs, ´t Pakhuis, Brass||EUR 350 - EUR 450|
|Domplein||Locals, tourists||Restaurant Walden, Lofen, ´t Weeshuis||EUR 300 - EUR 450|
|Ledig Erf||Locals||Café Ledig Erf, Louis Hartlooper||EUR 200 - EUR 300|
Data as of April 2015
ARJEN BOESVELDTPartner, Head of Retail Agency
Atrium 3rd floor, Strawinskylaan 3125
1077 ZX Amsterdam
Tel: +3120 (800) 2035
Mob: +3161 (093) 0908