Known as “la ville rose” (pink city) because of its buildings made of bricks, Toulouse is located in South Western France and is the capital of the Midi-Pyrénées region. France’s fourth largest conurbation, Toulouse boasts one of the fastest population growth rates in France and is one of the youngest cities in the country, with 46% of its population under 30 years old. It enjoys a long tradition of teaching-excellence and ranks second in France for the number of degree holders, therefore providing large high-tech industrial groups such as Airbus and Thalès with a highly-qualified workforce.
Toulouse city centre attracts many visitors, local residents and tourists alike, and benefits from a large pedestrian area as well as from the recent extension of Greater Toulouse’s subway network. Toulouse is home to a wide range of retailers and retail sectors, with prime retail areas mainly located on the city’s right bank close to Place du Capitole, the former Place Royale which hosts Toulouse city hall, the famous Théâtre du Capitole and many cafes and restaurants reflecting an art de vivre partly inherited from Toulouse’ Spanish influence.
The suburban retail scene is also vibrant with several major shopping centres such as Grand Portet, a 60,000 sq.m. shopping centre located in the South of the Greater Toulouse area, Leclerc Rocques, Labège 2 or Géant Fenouillet.
The latter area was recently completed with the inauguration of a retail park of about 25,000 sq. m before the expected opening in 2016 of the extension and renovation of the existing shopping center. Finally, the outskirts of Toulouse could see in 2018 the inauguration of a new major retail hub with the development by Unibail-Rodamco of a shopping center of 60,000 sq. m in the heart of a landscaped park of 9 hectares (Val Tolosa).
PLACE DU CAPITOLEThe square’s name comes from the Capitole, a grand neoclassical palace which hosts the city hall of Toulouse. The square, which has been entirely pedestrianised in 2013, offers some good reasons to shop and visit : besides the Capitole and the Théâtre National du Capitole, the Place boasts the city’s best-known cafés such as Le Bibent or Le Grand Café de l’Opéra as well as well-known international retailers including Desigual and Nespresso which recently opened a flagship in the space formerly occupied by the 95 year old Castella bookstore.
RUE DE LA POMME / RUE DES ARTSRue de la Pomme is a pedestrian street which links Rue des Arts to Rue Alsace-Lorraine and provides consumers with mid to upper-range retailers in the fashion, shoes and accessories sectors (e.g. Lancel, Sandro, The Kooples, etc.). Rue de la Pomme runs into Rue des Arts, which is home to upper-range to luxury retailers including Hermes, Montblanc and Longchamp.
RUE SAINT ANTOINE DU TERTRE / RUE BOULBONNELinking Place Wilson to Place Saint Georges, Rue Saint Antoine du Tertre is one of Toulouse’s main pedestrian streets and hosts several mass-market to middle-range fashion retailers including Benetton, Diesel and IKKS. The street also accommodates a few cafes and restaurants. Rue Saint-Antoine-du-Tertre runs into Rue Boulbonne, a small street hosting mass-market retailers which has been going upmarket over the past five years with the arrival of upper-range fashion retailers including Maje, Claudie Pierlot and Hugo Boss.
ESPACE SAINT-GEORGES SCOpened in 1978, Espace Saint-Georges is adjacent to the commercial heart of Toulouse and a few minutes walk from Rue Alsace-Lorraine. The shopping centre has been renovated and extended in 2005-2006 and now comprises 14,500 sq. m. and 50 stores including dominant international mass-market retailers in a wide range of activity sectors (e.g. Zara, Kiko, New Look, etc.).
Rue Alsace-Lorraine is Toulouse’s premier retail thoroughfare. The street was renovated from 2011 to 2013 to create a fully pedestrian area, which has reportedly increased traffic. Linking Rue de Metz to Boulevard de Strasbourg, Rue Alsace-Lorraine is home to numerous internationally recognized low to middle-range retailers in a wide range of retail sectors. Rue Alsace-Lorraine hosts over 100 stores among which are a number of anchor stores including Fnac, Monoprix H&M or Zara. The latter further expanded, taking over the former Virgin store while Primark will open in 2016 its first high-street flagship store in France in the building formerly occupied by Galeries Lafayette Maison.
RUE SAINT ROMERue Saint-Rome is one of Toulouse’s busiest pedestrian streets. Linking Place du Capitole to Rue des Changes, Rue Saint-Rome is dominated by fashion and sport mass-market retailers primarily targeting young customers (e.g. Foot Locker, Jennyfer, Pimkie, etc.).
GRAND PORTET SCOpened in 1972, Grand Portet is the prominent shopping centre on the outskirts of Toulouse. Totalling over 60,000 sq. m., Grand Portet attracts 6 million visitors annually. Anchored by a Carrefour hypermarket, Boulanger and Go Sport, Grand Portet is the main retail hub in the south of Toulouse and a key destination for international mass-market retailers in a wide range of activity sectors. The shopping centre has been extended in 2007 and 2011 so as to renew supply and consolidate visitor numbers with well-known French or foreign chains (FNAC, New Yorker) and food retailers opening in a new space of 6,000 sq. m. acquired from the hypermarket. However, FNAC closed in 2014 as part of the group’s restructuring plan.
An 8,000 sq. m. extension project is in the pipeline, scheduled for completion in 2019.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 200 SQM||RANGE OF UNIT SIZES|
|Rue d’Alsace Lorraine||Local shoppers Mass-market retailers||Monoprix, FNAC, Zara, Zara Home, Armand Thiery, Nespresso, Camaieu, H&M, Marionnaud, Celio, , Swarovski, Superdry, Orange, Morgan, Calzedonia||Massimo Dutti, Primark, Bershka||1,600-2,400||Up to 2,000|
|Rue Saint Rome||Local shoppers Mass-market retailers||C&A, La Grande Récré, Adidas, Célio, Foot locker, Levi’s, Jules, Jennyfer, Pimkie, Calzedonia||Intimissimi, Vans||1,400-1,600||Up to 500|
|Place du Capitole||Local shoppers, tourists Mass-market to mid-range retailers||McDonald’s, Sephora||Desigual, Nespresso, Pandora||1,800-2,000||Up to 600|
|Rue de la Pomme/Rue des Arts||Local shoppers, tourists Mid-range to luxury retailers||Du Pareil au Même, Esprit, Nature & Découvertes, Lancel, The Kooples, Sandro, Hermes, Longchamp, Montblanc, Monoprix, Pandora, MAC, Repetto||De Fursac, Eleven Paris, La Perla||1,300-1,600||Up to 150|
|Rue Saint Antoine du Tertre||Local shoppers, tourists Mass-market to mid-range retailers||Diesel, Aigle, United Color of, IKKS, New Man, The Kooples Sport, Benetton||1,400-1,600||Up to 150|
|Rue Boulbonne||Local shoppers, tourists Mass-market to mid-range retailers||Cyrillus, Loft, Princesse Tam-Tam, Zadig & Voltaire, Maje, Kusmi Tea, Hugo Boss, Tara Jarmon||Claudie Pierlot, Liu Jo||1,400-1,600||Up to 150|
|Espace Saint-Georges||Local shoppers Mass-market retailers||Zara, Bershka, Sephora, New Look, Camaïeu, Celio, Etam, Oysho, Promod, Subway, Casino hypermarket||The Kase||All sizes|
|Grand Portet SC||Local shoppers Mass-market retailers||Carrefour, Boulanger, Celio, Esprit, Etam, Jennyfer, Jules, Mango, Levi’s, Undiz, , New Yorker, Quicksilver, Go Sport, Camaïeu, Foot Locker, Sephora, Undiz, Pimkie||Pittarosso, Thomas Sabo, Calzedonia||700-900||All sizes|
Data as of June 2015
The Toulouse region boasts a rich culinary tradition. Local produces such as “foie gras” and “truffes” are key ingredients for many prestigious chefs around the world.
Most culinary spots in Toulouse are within walking distance from one another. Some are specialized in regional cuisine, offering delicious meals in cosy environments such as Le Bruit qui Court, Emile and Capoul. Le Van Gogh or L’Air de Famille offer sublimated traditional fare such as preserved duck or gizzards.
Located nearby Place du Capitole, the three-Michelin-star Restaurant Michel Sarran is Toulouse’s most prestigious establishment. Place du Capitole also boasts famous gastronomic restaurants including Les Jardins de l’Opéra or le Bibent.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING||RENT FOR 350 SQM UNIT|
|Place Saint Georges||Local residents, tourists||Le Van Gogh, Chez Emile, Monsieur Georges||N/A|
|Place du Capitole||Local residents, tourists||Les Jardins de l’Opéra, Le Bibent||N/A|
|Place Saint Sernin||Local residents, tourists||7 Place Saint-Sernin||N/A|
|Place du Président Wilson||Local residents, tourists||Capoul, Le Bon Vivre||N/A|
Data as of June 2015
CHRISTIAN DUBOISPartner, Retail Services France
Cushman and Wakefield LLP
Etoile Saint Honore
21 rue Balzac
Tel: +33 01 53 76 92 96
Mob: +33 06 71 01 43 01