Located in northeastern France, Strasbourg is a major economic and cultural hub in Europe. Close to the German border and to the river Rhine, Europe’s most important commercial waterway, the city benefits from excellent transport infrastructure. Strasbourg is also home to many European institutions including the European parliament, making it the most important political centre in France behind Paris.
Strasbourg is the capital of Alsace, one of France’s wealthiest regions posting one of the lowest unemployment rates in the country. With 42,000 students (including 20% foreign students), Strasbourg enjoys a long and multicultural tradition of teaching-excellence while, combining French and Germanic culture, it also boasts a strong identity both reflected in the Alsatian language and renowned culinary traditions.
A Unesco World Heritage site since 1988 and the historic core of Strasbourg, la Grande Île is the heart of Strasbourg’s retail scene. This territory, delimited by the Ill river and the Faux-Rempart canal, comprises several prime retail zones including Place Kléber, the largest square of Strasbourg’s city centre. Other prominent retail thoroughfares are located nearby, with Rue des Grandes Arcades being the favoured location for prominent international mass-market retailers.
The retail property market outside of la Grande Île is dominated by two major downtown shopping centres: Place des Halles, a 42,000 sq. m. shopping centre opened in 1979 and Rivétoile, a 30,000 sq. m. shopping centre opened in 2008. Located in the North of the Greater Strasbourg area, Vendenheim is the dominant retail zone on the outskirts.
PLACE KLEBERLined with neoclassical buildings, Place Kléber is the largest and most renowned square of Strasbourg and the core of the city’s retail scene. Serviced by the tramway, this pedestrian area benefits from massive influx of tourists and local residents, and is home to international mass-market retailers in a wide range of activity sectors including fashion, services and household equipment. Place Kléber accommodates two 6,000 sq. m. shopping centres, La Maison Rouge and L’Aubette, anchored by prominent international retailers including FNAC, Zara and Apple.
RUE DES GRANDES ARCADESLinking Rue de la haute Montée to Place Gutenberg, Rue des Grandes Arcades is a major pedestrian thoroughfare and the street posting the highest retail rental values in the Alsatian capital. Anchored by Monoprix and Sephora, Rue des Grandes Arcades is one of Strasbourg’s main targets for mass-market to mid-range international retailers willing to expand in the largest French provincial cities, as confirmed with the recent openings of Kiko and Desigual.
RUE DES HALLEBARDESRue des Hallebardes links Place Gutenberg to Rue des Juifs and mostly accommodates middle to upper range French women fashion retailers such as Caroll, Devernois, Etam or more recently Zapa. Rue des Hallebardes also hosts upper-range retailers in a wide range of activity sectors including fashion, food, jewellery or perfumes (Lacoste, Kusmi Tea, Swarovski, Annick Goutal).
RUE DU VIEUX MARCHE AUX POISSONSRue du Vieux Marché aux Poissons links Pont du Corbeau on the Ill River to Place Gutenberg. The section between Place Gutenberg and Place des Tripiers is the busiest and is home to several mid to upper-range retailers (Comptoir des cotonniers, Maje, The Kooples, etc.). Tenant mix in the section between Place des Tripiers and the Ill River is more diverse, with a few banks and a handful of restaurants and food retailers.
RUE DE LA MESANGELinking Rue de la Haute-Montée to Place Broglie and serviced by the tramway, Rue de la Mésange is a traditional market for upper-range to luxury retailers. The section between Rue de l’Église and Place Broglie hosts upper-range fashion retailers such as Zadig & Voltaire and Sandro. World-renowned brands such as Mont-Blanc, Louis Vuitton, Hermès or Cartier are located in the section between Rue de la Haute-Montée and Rue de l’Église. However, a few luxury brands recently left the street and were replaced by lower range retailers (e.g. Violeta by Mango on the former site of Gucci).
RUE DES ORFEVRESRue des Orfèvres is a small street linking Rue des Hallebardes to Rue du Temple Neuf. Restaurant and food retailers are dominant while the street also hosts several upper-range retailers in other activity sectors such as fashion, accessories or beauty (Eric Bompard, Furla, Le Tanneur, Kiehl’s).
RUE DE LA HAUTE-MONTEERue de la Haute-Montée is a small pedestrian street linking Place de l’Homme de Fer to Rue de la Mésange. Located near L’Aubette shopping centre, Rue de la Haute-Montée is anchored by Le Printemps department store and also hosts a few middle range retailers.
RIVÉTOILE SHOPPING CENTREA 30,000 sq. m. downtown shopping centre, opened in 2008 and located 4 kilometers away from Place Kléber, Rivétoile is adjacent to one of the three most visited multiplex cinemas in the provinces. Anchored by a Leclerc hypermarket and visited by nearly 6 million visitors annually, Rivétoile hosts over 90 units, half of which are mass market fashion retailers including Zara, H&M, Hollister or Mango. The shopping centre was recently sold by Unibail-Rodamco to Wereldhave as part of a portfolio of six shopping centres located in France and the Paris region.
PLACE DES HALLESLocated outside of la Grande Île, a few minutes away from Place Kléber and Strasbourg railway station, Place des Halles is one of the city’s most prominent shopping centres. Opened in 1979, this 42,000 sq. m. downtown shopping centre attracts over 13 million visitors each year. Anchored by BHV department store, C&A, Go Sport and Sephora, Place des Halles is a key destination for international mass-market retailers in a wide range of activity sectors. Place des Halles has been renovated in 2013.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 200 SQ.M* (*INCLUDES KEY MONEY)||RANGE OF UNIT SIZES|
|Place Kléber/Aubette & Maison Rouge shopping centres||Tourists, local residents Mass market to mid range retailers||Etam, Camaïeu, Lancel, Stradivarius, Zara, FNAC, Habitat, Apple, Undiz||1,500-2,000||Up to 500|
|Rue des Grandes Arcades||Tourists, local residents Mass market retailers||Celio, Minelli, André, Naf Naf, Etam, Mango, Levi’s, Adidas, , Monoprix, Sephora, Superdry||Desigual||1,600-1,800||Up to 500|
|Rue des Hallebardes||Tourists, local residents Mass market to mid range retailers||Lacoste, Kusmi Tea, The Body Shop, Swarovski, Calzedonia||1,200-1,500||Up to 250|
|Rue du Vieux Marché aux poissons||Tourists, local residents Mass market to mid range retailers||Aigle, Zapa, Maje, Rodier, Mauboussin, Gerard Darrel, Comptoir des Cotonniers, Geox, The Kooples||De Fursac||1,000-1,500||Up to 200|
|Rue de la Mésange||Tourists, local residents Mid range to luxury retailers||Cartier, Hermes, Façonnable, Sonia Rykiel, Montblanc Louis Vuitton, Sandro, Zadig & Voltaire, The Kooples, Escada, Nespresso||Bash, Violeta by Mango||1,400-1,600||Up to 250|
|Rue de la Haute Montée||Tourists, local residents Mass market to mid range retailers||Le Printemps department store, The Body Shop, Freeman Porter, Celio Club, Karen Millen, Eurodif||Vans||1,200-1,500||Up to 1,500|
|Rue des Orfèvres||Local shoppers Tourists Mass market to mid range retailers||Furla, Eric Bompard, Kielh’s, L’Occitane en Provence, Le Tanneur, Marionnaud||La Chambre aux Confitures||1,000-1,500||Up to 250|
|Rivétoile||Local residents, Mass market retailers||Desigual, Gap, H&M, Zara, Bershka, Célio, La Grande Récré, Sephora, Yves Rocher, Leclerc hypermarket, Bershka, Hollister, Kiko, Marionnaud, Mango, Oysho, Superdry, Swarovski, Tally Weijl||Calzedonia, Les P’tites Bombes, Sketchers, Timberland||800||All sizes|
|Place des Halles||Local residents Mass market retailers||New Look, Toys R’ Us, C&A, Darty, Go Sport, H&M, Sephora, Zara, Mango, Undiz, Vapiano, Pimkie, Jules, Jennyfer, Etam, Celio, Bonobo, André||Calzedonia, Kaporal, The Kase||1,400||All sizes|
Data as of June 2015
Alsace’s strong culinary traditions reflect the combined influence of French and Germanic culture. Alsace is world-renowned for some of its local products such as wine or “foie gras” and specialities including choucroute, potato rösti and baekeofe.
Winstubs are one of the most interesting features of the Alsatian gastronomy. Traditional restaurants where both local residents and tourists have dinner in a warm atmosphere sitting around wooden tables covered with red chequered tablecloths, many winstubs are located in the Grande Île area including Yvonne, Le Clou, or Zuem Strissel. Close to the Cathedral, La Casserole offers original dishes to taste in a cozy environment.
Located in the South West of la Grande Île, la Petite France is one of strasbourg’s most popular destinations for tourists and an area comprising many winstubs including L’Oignon or Lohkäs and a handful of restaurants offering a more modern and creative cuisine such as Umami or La Cambuse.
Outside of la Grande Île, a few districts in the city centre host fine restaurants such as Le Bistrot du Boulanger or le Gavroche in Krutenau, or Buerehiesel in Le Parc de l’Orangerie, near the Council of Europe.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING||RENT FOR 3,500 SQFT UNIT|
|Grande Île/Cathérale||Local residents, tourists||Yvonne, Kammerzell, Zuem Strissel, Le Saint-Sepulcre, Le Tire-Bouchon, Le Clou, La Table de Louise, La Casserole, Au Crocodile||N /A|
|La Petite France||Local residents, tourists||L’Oignon, La Cambuse, Umami, Lohkäs, La Rivière||N /A|
|Ouside of La Grande Île||Local residents||Le Bistrot du Boulanger, Gavroche, Buerehiesel||N /A|
Data as of June 2015
CHRISTIAN DUBOISPartner, Retail Services France
Cushman and Wakefield LLP
Etoile Saint Honore
21 rue Balzac
Tel: +33 01 53 76 92 96
Mob: +33 06 71 01 43 01