St. Petersburg is the second-largest city in Russia and the most important Russian port on the Baltic Sea. The city center is registered as a UNESCO World Heritage site protecting its valuable architecture together with its network of canals and waterways. The consumer market is large, and this is added to by the significant number of tourists that visit the city. Population mobility is not as high as in Moscow; consumers prefer to work, go shopping and find entertainment close to their homes.
The development of modern retail real estate in St. Petersburg only started in 2006 and has resulted in the completion of many shopping centers, varying in quality. Given its large local population and relatively high salary levels, the city is a target for expansion of international and national Russian retail operators.
The development of modern retail real estate in St. Petersburg only started in 2006 and has resulted in the completion of a large amount of shopping centre space though it varies in quality. Given its large local population and relatively high salary levels, the city is a target for expansion by a number of international and national Russian retail operators. As a result St. Petersburg is a city with one of the highest provisions of retail space per citizen in Russia.
Rubinshteina StreetRubinshteina Street is a “restaurant street” with a great variety of cafes, pubs, night clubs, theatres and restaurants of every taste and price range. Retailers include such restaurants as The Telegraph, Tse Fung pub, Vinostudia, Schastie, Fiddler's Green, Pepper moon, O! Cuba, Le bouchon. Among the surroundings there is Vladimirsky Prospect, populated by local fashion designers and a great amount of shoeshops (Hogl, ABC Shoes, Alba, Nevalenki, Thomas Munz, etc.).
Bolshoy Prospect and Moscovsky prospectAmong other retail areas in the city there are two more that shoud be highlighted: Bolshoy Prospect and Moscovsky Prospect. These are strong retail areas with high pedestrian flow. Retailers on these streets include McDonald's, Levi’s, Villeroy & Boch, Paul & Shark, BGN, Fabi, Bogner, Yves Rocher, Versache Collection, Moschino, Carnaby, TJ Collection, Adidas, Nike, Gant, Bosco Di Ciliegi, Karen Millen, Patrizia Pepe, Geox, Hugo Boss, Fabi, Baldinini, MaxMara, Lee.
GALERIAGaleria is a unique retail scheme, it is a large-scale shopping center (GLA about 100,000 sq m) recently developed in the very center of the city.
Galeria shopping center established a new standard of quality in the St. Petersburg retail market. Adjacent to the Moscow railway station, it houses high street-brands such as Topshop, Levi’s, Mexx, Armani Jeans, Inditex brands, supermarket, food court, movie theatre, bowling alley and restaurants. Galeria shopping center introduced several new retailers to the St. Petersburg market, such as NEO Label, Bebe, Calliope, GAP, MAC, Oxet picturesque te, Reiss, Uterque and Warehouse.
Nevsky CenterNevsky Center has been developed as a mid-scale shopping center with a flagship Stockmann department store in Russia. It is located at the core of Nevsky street, opposite to the Moscow Railway Station, which provides a high pedestrian flow. The Finnish-based company Stockmann which has been operating in St. Petersburg since 1993 opened the Nevsky Center in 2010, including not only the Stockmann department store but also a multi-level shopping mall of some 45,000 sq m GLA behind a historic facade from the early 19th century. Infrastructure includes restaurants, fitness-center, SPA and beauty centers. The 8th and the 9th floors are office premises. It is a home for such brands as Pandora, Laurel, Braccialini, H&M, Lindex, Joop!, Gant, Tommy Hilfiger, Vassa&Co, Hamleys, Orchestra, M.Video, Obed Bufet, restaurant Moscow, Starbucks and Andrey Silchenko.
MEGA (DYBENKO, PARNAS)MEGA Dybenko and MEGA Parnas shopping centers are developments by IKEA, conceptual family shopping and entertainment centers, (GLA 85,000 and 84,000 sq m correspondingly), incorporating all popular formats of anchor tenants. Along with a retail gallery including the main mass market and mid market brands each MEGA mall includes an IKEA, Auchan hypermarket and other anchors. Many international mass market brands are presented. In MEGA Dybenko the first mall for electronic and household appliances, Media Market, was opened.
OUTLET VILLAGE PULKOVOOutlet Village Pulkovo is the first outlet in St. Petersburg, located in the immediate vicinity of Pulkovo Airport. The architecture of the Village is inspired by classics of the European and Russian styles. It's an open-air shopping destination with picturesque squares and cozy streets.
At Outlet Village Pulkovo luxury, premium, casual, home ware and sports brands offer their previous season collections with discounts from 30% to 70% all year round. Retailers include Adidas, Hugo Boss, Calvin Klein, Furla, Hogl, Home & Cook, Lacoste, Michael Kors, Nike, Tommy Holfiger and Trussardi.
Free car parking, outdoor and indoor kids playgrounds, restaurants and cafes are presented in the project.
|SHOPPING CENTER TO WATCH OUT FOR|
|CENTER NAME||Okhta Mall|
|Total Size (Sq.m)||48,000 sq m|
|- Retail GLA||78,000 sq m|
|Planned Opening Date||Q3 2016|
|Consumer Profile||Middle, upper-middle|
|Description||Okhta Mall is developed by Finnish SRV Group. It is the first phase of mixed-use centre Okhta City with modern Scandinavian design. Okhta Mall is situated in the center of St. Petersburg on the bank of the Neva river. Such location provides convenient transport access. The tenant-mix will include large department stores of clothes and shoes, goods for children and sports, entertaining zone with cinema, more than 20 restaurants and food court units. The first cultural and educational space Okhta Lab will be opened in Okhta Mall, occupying 1,000 sq.m in the shopping center. It will include a public library, a comfortable co-working space with high-speed Wi-Fi, an exhibition zone, a coffee house and the multifunctional hall on 250 seats. One of the main parts of Okhta Lab will become a branch of the Central City Public Library of Mayakovsky (the oldest library in St. Petersburg). Okhta Mall will offer the unique cultural and entertaining zone and play an important role in the development of the entire Okhta district.|
|KEY AREAS / STREETS/SHOPPING CENTERS||Consumer Profile||MAJOR RETAILERS PRESENT||typical rent for unit of 100-200 sqm Rub / sq m / YEAR||RANGE OF UNIT SIZES|
|Galeria Shopping Centre||Upper middle and middle income level||Zara, H&M, Bebe, Coast, GAP, Reiss, River Island, Uterque, Warehouse, L’Etoile, Accessorize, Adidas||60,000-80,000 RUB||50 - 1,000|
|Grand Canyon||Middle income level||K-Rauta, Adidas, Levi's, Reebok, Next, Motivi, Hogl, Chester, Samsung, Sony, Gipfel, Nike, Guess, Yves Rocher, Tommy Hilfiger, Gizia||40,000-50,000 RUB||20 - 1,000|
|Nevsky Center||Upper middle and middle income level||Stockmann, Next, Tommy Hilfiger, Glenfield, Longchamp, H&M, Geox, Nike, Quicksilver, Braccialini, Tous, Harold, Pandora, Hogl, Hamleys, Togas, Bluemarine Home||60,000-80,000 RUB||20 - 500|
|MEGA Dybenko||Mass brands||IKEA, OBI, Auchan, Media Markt, H&M, Zara, Topshop/Topman, Marks & Spencer, Reserved, New Yorker, Pull &Bear, New Balance||40,000-45,000 RUB||50 - 1,500|
|MEGA Parnas||Mass brands||IKEA, OBI, Auchan, Marks & Spencer, Zara, Gap, Pull&Bear, Topshop/Topman, Mango, Adidas, Calvin Klein Jeans||40,000-45,000 RUB||50 - 1,500|
|Leto||Mass brands||Media Markt, Auchan, Decathlon, ZARA, H&M, Bershka, Pull&Bear, Mothercare, New Yorker, Starbucks, Massimo Dutti||40,000-50,000 RUB||50 - 1,000|
|Outlet Village Pulkovo||Upper middle and middle income level||Albione, Kanzler, Meucci, Furla, Coccinelle, U.S. Polo Assn., Henderson, Lacoste, Calvin Klein, Adidas, Nike, Tommy Hilfiger||20,000 - 25,000 RUB||50 - 1,000|
|Nevsky Prospect||Middle income level (citizens and tourists )||Bosco Di Ciliegi, Kenzo, Etro, MontBlanc, Zara, Love Republic, Stockmann, Benetton, Mango, Motivi, Carnaby, Salamander, Ecco, Chanel, Zilli, Salvatore Ferragamo, Wolford||80,000-100,000 RUB||70 - 500|
|Bolshoy Prospect||Upper middle and high income level||Paul & Shark, BGN, Fabi, Bogner, Yves Rocher, Versache Collection, Moschino, Carnaby, TJ Collection, Adidas, Nike, Gant, Bosco Di Ciliegi, Karen Millen, Patrizia Pepe, Geox, Hugo Boss, Fabi, Baldinini, MaxMara, Lee||50,000-70,000 RUB||70 - 500|
|Moscovsky Prospect||Middle income level||7ya Semya, Key, Econica, Megafon, Svyaznoy, Deti, Riv Gosh, Adidas, Komus, Villeroy & Boch, Yashma Zoloto, Wild Orchid, Yves Delorme, Bukvoed, Miele, Evroset, Snow Queen||25,000 - 70,000 RUB||70 - 500|
Data as of July 2016
Current financial and economic instability in Russia was caused by several geopolitical factors. As a result the situation on the restaurant market in St. Petersburg has changed. In 2015 consumer purchasing power fell, since then the average bill in public catering has decreased by 10-30%.
The main tendency on the market is the growth of popularity of fast food chains, the low-cost formats of restaurants and canteens. A considerable share of luxury restaurant visitors have switched to the moderate cost cafes.
In 2015-2016 a lot of unique concepts developed by local players were delivered to the restaurant market within the city. Generally, this category is represented by small projects with individual concepts and design (Pita’s, Ivan da Marya, Gastrobar, Duo, etc.) oriented on middle and lower-middle income level.
Confectionaries are still prolific in St. Petersburg. The format is widely represented in the city and popular among citizens and tourists. Usually these are confectionary stores with a large variety of cakes, pies, desserts, biscuits accompanied by coffee and other drinks, and also with seating areas. The most well-known and represented chains of confectionaries are Sever-Metropol, Sladkoezhka, Stolle, Pirogoviy Dvorik and Buche. The majority of confectionary retailers are presented by local players and located in places which are historically know for bakeries.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATORS INCLUDING||TYPICAL RENT FOR 200-300 SQM UNIT (RUB/SQM/YEAR)|
|Nevsky Prospect||Historical city center with large number of restaurants and cafes of different quality.||Azia, Volkonskiy, Il Patio, Coffeeshop Company, Pizza Hut, KFC, Subway, Vasabi, Dve Palochki, Elki Palki, Teremok, Katusha, Grizzly Bar, Gloss Café, Moscow restaurant, ObedBufet, Lucianno, Barbazan||80,000-100,000 RUB|
|Rubinshteina Street||“Restaurant” street, tourists form the large part of visitor flow.||Yaposha, Mollie's bar, Voodoo-Bar, ViBorg, Soiree Lounge Bar, Makaroni, O! Cuba, Waterloo, Mollie's, Schastie,||30,000-40,000 RUB|
|Zagorodniy Prospect||Middle income level.||McDonald's, Subway, Teremok, Yaposha, Chaynaya Lozhka, Coffee House||$1,200|
Data as of July 2016
St. Petersburg Contacts
Ekaterina ZemskayaPartner, Head of Retail
Ducat Place III 6th Floor;
Gasheka St. 6; Moscow, Russia 125047
Tel +7 919 105 2101