Sevilla is the fourth largest city in Spain and is the capital of the Andalusia in the south of the country. With its long and diverse history, Sevilla is today a blend of global commerce, international diversity and culture, entertainment, education and tourism. Seville is the only commercial river port of Spain, and the only inland city in the country where cruise ships can arrive in the historical centre.
In 1992 when it hosted the International Expo Sevilla was once again positioned as one of Spain´s major cities. Prior to this Sevilla had been largely forgotten in part due to its poor transport links by land and air to the rest of Spain. However the Expo gave Sevilla a new infrastructure (new roads and most importantly the AVE (high speed train)). With the AVE the journey time from Madrid was reduced to just two and a half hours whereas previously it would take five hours and by car it could take up to six. After 1992 new investors saw Sevilla as a new and thriving city with opportunities for investment, and as a consequence it saw employment growth. In recent years it has become one of Spain`s major cities.
Calle Tetuan and Sierpes have become the major retail atractions. These two streets combine traditional local retailers and new national and international brands, mainly franchises. Probably both are the centerpiece of this retail dominance, which boasts the highest rents per square foot in the city. Retail sales have recently been affected by the current economic situation as in all major cities across Spain.
The pedestrianised Calle Sierpes is Sevilla’s home to local and traditional retailers with a blend of new international franchises.
Calle Rioja, is one of the streets with the highest footfall in Sevilla with numerous national and international retailers.
Plaza Nueva is Sevilla`s most historical location, housing the Town Hall, major national and international banks and hotels. It is a prominent retail submarket and continues to be a hot destination for locals and tourists alike.
CALLE TETUÁN / VELÁZQUEZ
Calle Tetuan and Velazquez are Sevilla’s premier retail high streets and are home to numerous fashion tenants, internationally recognized retailers and global brands.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 200 SQM (EXCL. KEY MONEY)||RANGE OF UNIT SIZES|
|Tetuán / VelázquezTetuan||Mass market||H&M, Zara, Blanco, C&A, Massimo Dutti, Cortefiel||Yamamay, HE by Mango||120€/sq.m/month||20 - 1,500 sq.m|
|Sierpes||Mass market||Sephora, El Ganso, Guess, Lush, Stradivarius||Desigual||80€/sq.m/month||20 - 1,500 sq.m|
|Rioja||Mass market / high end||BDBA, Maje, Uterque, Bimba y Lola, Roberto Verino, Fosco, Amichi, Zara||85€/sq.m/month||20 - 1,000 sq.m|
|Plaza Nueva||High end||Max Mara, Libreria Rayuela, Nespresso, Carolina Herrera, Loewe||60€/sq.m/month||20 - 1,500 sq.m|
|Nervión Plaza||Mass market||Zara,Cortefiel,Mango,Prenatal,Massimo Dutti, Blanco||48€/sq.m/month||30 - 2,500 sq.m|
|Los Arcos||Mass market||Zara, C&A, Desigual, The Disney Store, Mango, Cortefiel, Toys `R Us||Kiko, Intimissimi||40€/sq.m/month||30 - 4,000 sq.m|
|Airesur||Mass market||Ikea, Zara, Cortefiel, Mango, Prenatal, Massimo Dutti, Blanco||Inside, Kiko||38€/sq.m/month||30 - 1,800 sq.m|
Data as of January 2013
In Sevilla food and beverages take on a new dimension where taverns or typical local bars serving Tapas can be found almost on every corner. This is one of the main cultural attractions of the city and Sevillans take their Tapeo very seriously. There are numerous tapas bars including T de Triana near the river Guadalquivir with great view of the Torre del Oro and also Taberna La Salina. The key concentrations are in the Santa Cruz, Triana or Alfalfa districts.
There are also more gourmet restaurants to be found in Sevilla, particularly near Plaza Nueva (Taberna del Alabardero) and close to all the major streets such as Sierpes, Velázquez and Tetuan.
The international fast food chains such as McDonald’s, Pizza Hut, Burger King, KFC are present in the city with a number of shops. The chain coffee shops are less evident, with Starbucks being one of the only ones present.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATORS INCLUDING||RENT FOR 3,500 SQFT UNIT|
|c/ Zaragoza, 20||High level||Taberna del Alabardero||n/a|
|c/ Almansa, 15||Mid level||Hosterias Salas||n/a|
|c/ Betis, 69||Mid level||Restaurante Rio Grande||n/a|
|c/ Jesus del Gran Poder, 31||Mid-low level||La Azotea||n/a|
|c/ Betis, 20||Mid-low level||T de Triana||n/a|
|Plaza Virgen de los Reyes, 2||Mid level||Restaurante EL Giraldillo||n/a|
|Plaza de Santiago, 12||Mid level||El Calamocha||n/a|
|Tabladilla, 2||Mid level||Taberna La Salina||n/a|
Data as of January 2013