Located in the southeast where Brazil’s wealth is concentrated, the state of Rio de Janeiro contains the second largest number of shopping centers in the country, though the market is significantly smaller than Sao Paulo.
More than six million people live in the city of Rio de Janeiro, the capital of the state with its famous beaches, festivals and dramatic landscape. An additional three million tourists visit the city annually. Rio has 37 shopping centers in operation totaling 1.2 million sq.m of GLA.
Many of the same major luxury brands that operate in Sao Paulo, retailers like Louis Vuitton, Cartier, and Zegna, operate in Rio but the market does not have the same depth, breadth or diversity of international brands.
Despite having the second largest GDP of Brazil, 20% of Rio de Janeiro’s citizens live in neighborhoods known as slums (favelas). The biggest of Brazil is Rocinha, with 69,000 people.
Downtown is the historic core of the city, as well as its financial center. The South Zone, mostly concentrated in the wealthy neighborhoods of Ipanema, Leblon, and Copacabana, features the most important food and beverage concentration in the city.
The West Zone is constantly experiencing new constructions and developments, attracting some of the richer sectors of the population as well as luxury companies. New flats and shopping centers give an exclusive feel to the area. It includes Barra da Tijuca, Recreio dos Bandeirantes, Jacarepagua, Vargem Grande, and Vargem Pequena.
São Conrado Fashion MallOpen since 1982, this shopping center is located in the prestigious São Conrado area of Rio de Janeiro, and caters to consumers with substantial purchasing power. The center is home to luxury tenants and international brands. These include Calvin Klein, Crocs, Fred Perry, L'Occitane, Rolex, Sunglass Hut and 7 for all Mankind
Shopping LeblonNew to the market in 2006, Shopping Center Leblon is located in one of the most expensive regions in Rio de Janeiro, Leblon, which is home to exclusive residential developments and high end corporate offices. Tenants include Accessorize, Burberry, Calvin Klein, Coach, Diesel, Ermenegildo Zegna, Lacoste, L'Occitane, Pylones, Rimowa, Swarovski and The North Face.
Barra ShoppingBarraShopping is the name of Brazil’s largest multi-purpose complex, which includes the New York City Center, a mall with 50 stores; the Medical Center BarraShopping, with 31 doctor’s offices; the Business Center BarraShopping, a group of 11 office buildings interconnected by a catwalk; and VillageMall, shopping center with unique international stores. Located in the Barra da Tijuca area of Rio de Janeiro, this shopping has 661 stores and the 26 million visitors in 2014.
IPANEMA DISTRICTThe most important upscale retail streets featuring most luxury brands are Garcia D’Avilla (luxury and restaurants) and Visconde de Pirajá in the Ipanema District. These areas are comparable to the major street consumer centers throughout the world where vacancy is extremely low and asking rents are growing.
Mainly pedestrians because of the great beach, reccomended restaurants and bars. The district has a great atmosphere for shopping outdoor, among high-end and middle class fashion shops. Most popular among tourists and residents.
The major luxury brands that operate in Sao Paulo can also be found in Rio de Janeiro, but the selection is less diverse. They include brands such as Louis Vuitton, Cartier, Armani, Zegna, H. Stern and others.
The area is frequented mainly by pedestrians because of the great beach, recommended restaurants and bars. The district has a great atmosphere for shopping outdoors, among high-end and middle class fashion shops. It is the most popular shopping area among tourists and residents alike. The major luxury brands that operate in Sao Paulo can also be found in Rio de Janeiro, but the selection is less diverse. They include brands such as Louis Vuitton, Cartier, Armani, Zegna, H. Stern and others.
Village MallFocused on fashion, culture, services, and dining, the VillageMall has stores selling international and Brazilian luxury brands that make their debut in the luxury market. For leisure, it has a 1,060 seat theater for large spectacles, four VIP movie theaters, a 1,560 sq.m space for events, and a food court with a terrace facing Tijuca Lake. Inauguration happened on December 4th, 2012, and in 2014 the sales reached BRL 481.9 million
Shopping Rio SulShopping Rio Sul is located in a prestigious area of Rio de Janeiro near Lagoa and caters to shoppers with substantial purchasing power. The center, which opened in 1980, offers shoppers international brands and luxury retailers including: Adidas, Calvin Klein, Lacoste, Levi’s, MAC, Nike, Pandora, Tommy Hilfiger, and Zara. This busy center is located in a prestigious region in Rio de Janeiro (near Lagoa and Botafogo) and it attracts people from most of the South Zone.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||TYPICAL RENT BR$/SQM/ MONTH||RANGE OF UNIT SIZES|
|São Conrado Fashion Mall||Upper class with substantial purchasing power||Calvin Klein, Crocs, Fred Perry, L'Occitane, Rolex, Sunglass Hut and 7 for all Mankind||300|
|Shopping Rio Sul||Mid-upper class with substantial purchasing powe||Adidas, Calvin Klein, Lacoste, Levi’s, MAC, Nike, Pandora, Tommy Hilfiger, and Zara||200|
|Shopping Leblon||Upper class with substantial purchasing power||Accessorize, Burberry, Calvin Klein, Coach, Diesel, Ermenegildo Zegna, Lacoste, L'Occitane, Pylones, Rimowa, Swarovski and The North Face||Coach||350|
|Ipanema District||Mid-upper class with substantial purchasing power||Accessorize, Adidas, Louis Vuitton, Nespresso, Nike, Mont Blanc, Victor Hugo||225|
|Barra Shopping||Upper class with substantial purchasing power||Billabong, Calvin Klein, GAP, Lacoste, Levi’s, Nike, Oakley, Pandora, Quiksilver, Sunglass Hut, ZARA||Forever 21, Intimissimi, Sephora, Yves Rocher||400|
|Village Mall||Mid-upper class with substantial purchasing power||Asics, Burberry, Caudalie, Cartier, Hugo Boss, Intimissimi, Kate Spade, Kiehls, Michael Kors, Omega||Apple, Sephora||250|
|Visconde de Pirajá Street||Mid-upper class||Leeloo, Mango, Salinas, Elle et Lui||180||Average of 190 sq.m, varying from 30 to 360 sq.m|
Data as of July 2016
Rio, known as Marvelous City, is famous for its breathtaking landscape, its laidback beach culture, its annual carnival, and also for its gastronomy.
In the city, visitors and residents alike can find something to fit any craving, from “feijoada” (Brazil’s most famous dish) and “churrascarias rodízio” (all-you-can-eat service) such as Marius, to upscale restaurants such as Zuca and Oro.
The South Zone, mostly concentrated in the neighborhoods of Ipanema, Leblon, and Copacabana, features the most important food and beverage concentration in the city. Bars and fancy restaurants are located at Dias Ferreira Street.
The most important restaurants are located inside of the main shopping centers mentioned on the “Key Retail Areas/Streets” section of this guide.
The best upscale hotels of the city also offer the greatest bars and restaurants, which are open to the general public. These include Copacabana Palace and Fasano.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING|
|South Zone (Leblon, Ipanema and Copacabana neighborhoods)||Ultra high-end fashion district attracts locals and tourist alike. Numerous upscale eateries||Antiquarius, Marius, Zuka, Sushi Leblon, Capricciosa Pizzeria, Oro, Ten Kai, Satyricon, Gero, Olympe, 66 Bistrô, CT Brasserie e CT Boucherie.|
Data as of July 2016
Rio de Janeiro Contacts
Renato M. B. S. AlmeidaManager, Brazil
T +55 (11) 5501 5493
C +55 (11) 99937 2873
Praca Professor Jose Lannes, 40 - 3 andar
Sao Paulo - SP - CEP: 04571-100 - Brasil