Portland is the cultural and economic hub of Oregon, noted for its scenic beauty, accessible outdoor recreation and eco-friendly, urban planning policies. The metropolitan area has outstanding museums, unique neighborhoods, top-rated restaurants, and an abundance of shopping options. Over the last decade, Portland’s population growth has outpaced the national average and many young people have flocked to the city, drawn by the quality of life. This youthful demographic is shaping Portland’s character by bringing creative ideas and innovation to the city.
Because Portland is the largest metro area between Seattle and San Francisco, it is the shopping hub for a very large market area. The city attracts more than 8.0 million visitors annually who spend upwards of $3.5 billion. Visitors and locals alike have a broad selection of national retailers to choose from including Nordstrom, Macy’s, Pottery Barn, and William Sonoma; as well as high-end fashion retailers like Coach, Kate Spade, BCBGMAXAZRIA, and Louis Vuitton, and Tiffany & Co. Complementing national retailers is a wealth of local retailers, making Portland’s shopping experience diverse. With very user-friendly light rail, bus and trolley systems in place, tourists and Portlanders have easy access to everything the city has to offer.
DOWNTOWN PORTLANDDowntown is home to department stores such as Nordstrom and Macy's, as well as Pioneer Place with its nearly 100 stores including top designers like Coach, Kate Spade, BCBGMAXAZRIA, and Juicy Couture, and major retailers like Apple, H&M, Louis Vuitton, and Tiffany & Co.
West EndThe Portland West End neighborhood is in the heart of downtown Portland. The West End is an emerging neighborhood bringing a mix of indie fashion, cutting-edge cooking, and a vibrant art and music scene.
PEARL DISTRICTTransformed from an industrial zone, the Pearl District has undergone a tremendous makeover and is now the home to cutting-edge art galleries, designer boutiques, hip restaurants, and the world’s largest independent bookstore, Powell’s.
NORTHWEST/NOB HILLThis district’s main streets (Northwest 23rd and 21st Avenues) are packed with whimsical and sophisticated boutiques, while restaurants and cafés with sidewalk seating offer some of the city’s best people-watching.
LLOYD DISTRICT/NE BROADWAYIn this eastside neighborhood near the Oregon Convention Center, you’ll find Oregon’s largest shopping center, the Lloyd Center, as well as a range of independent boutiques on Northeast Broadway.
MISSISSIPPI AVENUEJust two miles from downtown, this close-in North Portland neighborhood has a friendly, local feel right in the heart of the city. The street is lined with an assortment of independent shops, eateries, and even a music studio.
HAWTHORNE/BELMONTThese southeast streets attract hippies and hipsters alike with vintage stores and boutiques selling fashionable clothes, shoes, books, and gifts.
Division StreetMuch like the Hawthorne/ Belmont area, these streets are littered with unique boutiques, as well as a theatre and popular restaurants.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 2,000 SQFT||RANGE OF UNIT SIZES|
|Downtown||Urban workers, tourists||Nordstrom, Macy’s, Nike, Apple, Gap, H&M, Forever 21, Sephora, Tiffany & Co, Coach, Kate Spade, BCBGMAXAZRIA, Juicy Couture, Louis Vuitton, Brooks Brothers||Microsoft||$18-$35||2,000-10,000|
|West End||Urban Workers, tourists, young professionals||American Apparel, Buffalo Exchange, Steve Alan, Will, Danner, West End Bikes||$28-$35||1,000-3,000|
|Pearl District||Young professional, tourists, upper income, retired professionals||Powell’s City of Books, Anthropologie, Filson, North Face, Icebreaker, Li-Ning, Athleta, lululemon||Free People, Jonathan Adler||$25-$40||2,000-5,000|
|Northwest /Nob Hill||Young professional, tourists, upper income||Pottery Barn, Rejuvenation Hardware, Free People, Kiehl’s, Lush, Urban Outfitters, Brooklyn Industries, Chico’s||Prana, francesca’s. Goorin Bros, Meadows||$23-$32||2,000-5,000|
|Lloyd District/NE Broadway||Families, young professionals, urban workers||Nordstrom, Macy’s, Gap, Eddie Bauer, Forever 21, H&M, Barnes & Noble, American Eagle Outfitters, Pier 1||New Seasons, Green Zebra Grocery||$18-$25||1,000-5,000|
|Mississippi Avenue||Locals, artists, tourists||The Meadow, Bridge City Comics, Mr. Green Beans, Mississippi Records||Paxton Gate||$20-$25||1,000-3,000|
|Hawthorne/Belmont||Young professional, families, tourists||Powell’s Books on Hawthorne, Imelda’s and Louis’ Shoes, The Perfume House, Mink Boutique, American Apparel||New Seasons||$20-$25||1,000-3,000|
Data as of Q3 2015
From salmon to marionberries, hazelnuts to chanterelle mushrooms, seasonal ingredients infuse kitchens throughout the city. Fine-dining restaurants and down-home food carts alike celebrate the region’s bounty with fresh, innovative creations.
Farm to Table. Take a city full of food lovers, an energetic farmers’ market, and add adventurous, talented chefs and you’ve got Portland: a foodie scene with excellent farm-to-table dining options. Favorites among locals include Park Kitchen and Andina in the Pearl, Toro Bravo on Northeast Russell, Castagna on Southeast Hawthorne, and Paley’s Place on Northwest 21st in the Nob Hill/Northwest neighborhood.
Food Carts. The best way to sample Portland’s cart culture is to visit one of the main “pods”, or collections of carts, in several areas of the city. Downtown Portland, at Southeast 12th and Hawthorne, or on North Mississippi Avenue are just a few popular pod areas. Food cart diners enjoy a tremendous range and quality of food offered at reasonable prices.
Vegan Options. Keeping with its traditions of being a little different, Portland’s vegan restaurants are sprouting up all over town, including Blooming Lotus in Irvington, vegan baked goods at Sweetpea Baking Company in close-in Southeast, gluten free and vegan at Prasad in the Pearl, and The Bye and Bye, a vegan bar on Northeast Alberta Street for late night snacks and cocktails.
Craft Beverages. It’s not just chefs who find inspiration in the Portland region’s abundance. Microbrewers craft award-winning beers with Oregon-grown hops as well. The city is also home to a growing number of distilleries that use local grains and fruit to create spirits with a distinctly Oregon flavor.
Popular places to sip local brews are any of the many McMenanmin’s pubs around Portland, and Bridgeport and Deschutes breweries, both in the Pearl District.
Tasting rooms for local distilleries including New Deal Distillery (vodka, gin and liquors), House Spirits (gin and aquavit) and Eastside Distilling (bourbon, rum and vodka), can be found on “Distillery Row” centered on Southeast 7th Street.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATORS INCLUDING||RENT FOR 3,500 SQFT UNIT|
|Downtown||Business crowd, tourists, theater goers||Ringside Fish House, Higgins, South Park Seafood, Jakes, Punch Bowl Social, Little Bird, Multnomah Whisky Library, Ruth’s Chris, Fogo de Chao||$18-$35|
|West End||n/a||Racion, Kenny & Zukes, Lardo, Clyde Commons, Tasty & Alder, Gruner, Grassa||$28-$35|
|Pearl District||Business crowd, tourists, theater goers, trendy locals trendy locals||Andina, Park Kitchen, Little Big Burger, Blue Hour, Irving Kitchen, Oven & Shaker, Fat Head’s, Deschutes, 10 Barrel, Holsteins||$25-$40|
|Northwest /Nob Hill||Tourists, trendy locals||Andina, Park Kitchen, Little Big Burger, Blue Hour, Irving Kitchen, Fireside, St. Jack, Casa Del Matador, 23 Hoyt||$23-$32|
|Close-in Eastside||Hipster, trendy locals||Clark Lewis, Le Pigeon, Farm Café, Biwa, Bunk Sandwiches, Olympia Provisions, Boke Bowl, Coopers Hall, Eastside Distillery||$18-$25|
|Clinton/Division||Hipster, locals||Pok Pok, Broder Café, Nuestra Cocina, St. Jacks, Pine State Biscuits||$18-$25|
|Burnside/Hawthorne/Belmont||Hipster, locals, families||Screen Door, Tabla, Laurelhurst Market, Castagna, Apizza Scholls, Nostrana, Harlow||$20-$25|
|North/Northeast||Hipster, trendy locals||Tasty n Sons, Podnah’s Pit, Toro Bravo, Ned Ludd, Beast, DOC, OX||$20-$25|
Data as of Q3 2015