Mumbai is the commercial capital of India with the highest GDP in the country. Along with its neighboring satellite cities such as Navi Mumbai and Thane, it is one of the most populous urban centres in the world. Mumbai’s retail market is characterized by smaller unorganised retailers or corner shops selling various commodities ranging from food to clothes and other household items, as is the case across most cities and towns across India.
Rapid economic growth and changing consumer preferences have transformed Mumbai’s retail market, with organized retail increasingly playing a much larger role. Weveral large organized developments have sprung up with offerings across the entire spectrum, from mass to luxury. Local, international and luxury brands have set up stores in Mumbai and many brands consider the city a launchpad. The presence of Bollywood, one of the world’s leading movie industries, has aided in the growth of organized retail, with stars endorsing local and global brands.
In the last five years several international brands such as Forever 21, Furla, CAT, Guess, La Senza, Timberland, Marks & Spencer, Zara, Hamleys, Mango, Tag Heuer, Diesel, Ed Hardy, Forever New and Omega have established stores across several shopping centers and main streets in Mumbai. Luxury brands are tapping into the large population of high-net-worth individuals (HNI) comprised of industrialists, business families and professionals, many of whom travel abroad frequently and have large disposable incomes. Brands such as Louis Vuitton, Bottega Veneta, Ferragamo, Ermenegildo Zegna, Versace, Jimmy Choo, Burberry, Armani, Montblanc, Bvlgari, Canali, Fendi, Gucci and Hermes have all set up stores in the city, with plans to expand further.
With limited supply of quality space, Mumbai’s retail market is a healthy mix of shopping centers and main streets. While main streets continue to command a premium on the rentals, several shopping center developers have adopted the revenue-sharing model. Premium global brands such as IKEA, H&M and GAP are expected to launch their outlets in Mumbai within the next year, reflecting the growing importance of Mumbai’s expansion plans.
COLABAColaba, due to its proximity to the Gateway of India (an important tourist destination) and Taj Mahal Hotel (one of India’s finest and first hotels) attracts a lot of Indian and foreign tourists. The market is a mix of international brands; exotic food joints and road-side flea markets selling Indian artifacts.
JUHU TARA ROADJuhu Tara road is a small stretch comprising of Indian designer-wear stores. Juhu has the highest number of hotels per sq. km. in the city along with several high-end bungalow schemes which generate good demand for high-end Indian designer wear.
HIGH STREET PHOENIX (HSP)High Street Phoenix (HSP) is the one of the most successful shopping centre of the city spread across around 1.3 million square feet (msf) of retail with Palladium (the only luxury shopping destination in the city), a part of the property.
BKC (BANDRA KURLA COMPLEX)A new market in the business district of BKC is gaining prominence, with several corporates and 5 Star Hotels setting up properties here. Increasingly, high-end retailers across different segments are evaluating BKC as a high potential catchment location for their products. Premium restaurants such as Yauatcha, The Good Wife, China 1, Masala Library, and QSRs / Café brands like Starbucks, Le Pain Quotidien, Pizza Express, Pico, Café Sabrosa have set up outlets in this market.
BANDRABandra, the queen of suburbs in Mumbai, is the most dense retail main street in the city. Several international premium brands, restaurants and designers are present in this market, which is the most preferred main street in the Western Region of India. Linking Road, a stretch of about 3 km, is a shopping boulevard with many international flagship stores present.
ANDHERIAs the most populous suburb of Mumbai, Andheri is home to a trendy and fashionable population. Andheri is an affluent micro-market buzzing with a diverse demographic that brings in footfalls from professionals and students, as well as the resident population. The retail area of Andheri consists of Lokhandwala – a market for local and international retailers, Link Road – a hub for Food & Beverage and Jewellery Brands, and Versova – a market for Food & Beverage, Salons and Spa.
BORIVALIBorivali is one of the major suburbs of Mumbai and is an emerging highstreet for International players. Target audience includes the residential population which is over a million. The major highstreet include SV Road, LT Road and Chandavarkar Road for retail brands.
PALLADIUM (HIGH STREET PHOENIX)Spread over 200,000 sqf and 4 levels, Palladium in High Street Phoenix is the only Luxury shopping centre in Mumbai. With major international brands on board, it caters to the demands of HNIs in the city, who earlier used to shop from neighbouring countries.
THE OBEROI (NARIMAN POINT)Oberoi Trident, a 5 Star Hotel, has a dedicated Luxury Retail Area, keeping in mind the needs of its guests who are typically HNIs. The hotel delivers a memorable experience for guests - from excellent amenities to warm and friendly service.
TAJ MAHAL PALACE HOTEL (COLABA)Taj Hotels Resorts and Palaces is recognised as one of Asia's largest and finest hotels. It encompasses a unique set of iconic properties rooted in history and tradition that deliver truly unforgettable experience. It offers a collection of outstanding properties with strong heritage as hotels or palaces which offer something more than great physical product and exceptional service. Taj Mahal Palace Hotel in Colaba houses retail brands catering to HNIs and Foreign Tourists looking for branded accessories, Indian artifacts or souvenirs.
OBEROI MALL, GOREGAONBy reflecting and enabling customers’ lifestyles and delivering affordable luxury with a philosophy of ‘customer first’, the shopping centre has distinguished itself as something truly special on the retail landscape. Oberoi Mall has found a unique niche amongst quality conscious and discerning customers. It is the first Gold LEED certified mall in India.
R CITY MALL, GHATKOPARR City Mall is the most diverse shopping destination in Mumbai. This 1.2 msf shopping centre is one of a kind with a multi-level retail galleria that balances a steady mix of the finest local brands and top notch international brands. The sprawling multi-level parking, five-level atrium, 9 screen multiplex and Kidzania provides the most vibrant experience to shopping enthusiasts from all walks of life.
INFINITI MALL, MALADThis shopping centre caters to the needs of the prime catchment areas from Andheri to Borivali, residences to many celebrities, Film and TV stars and prominent business communities with a high disposable income. The shopping centre is also surrounded by offices of multinational companies and call centres. This shopping centre is host to a 5 screen multiplex, an indoor gaming area of approximate 60,000 sqf including an Indoor Roller Coaster ride, and a food court spread over 35,000 swf with 7 restaurants and multiple food counters.
Phoenix Marketcity, KurlaPhoenix Marketcity, located in Mumbai on the LBS Marg, is a shopper’s paradise and provides international standard hub of retail. It is spread across a retail space of about 2.1 msf and houses close to 350 plus brands. It has the first artificially created Snow World of approximately 20,000 sqf.
VIVIANA MALL, THANEViviana Mall is one of the largest shopping centre in India. With 7 main-anchors, several mini-anchors and 150 shops, the shopping centre offers a variety of brands. It also has food kiosks, cafes and fine dining restaurants to satisfy any customers’ demand. With unlimited entertainment provided by the 15 screen multiplex and the entertainment centre, the Viviana experience is sure to keep them endlessly interetsed.
INORBIT MALL, MALADThe shopping centre has universal class and appeal, providing a one-stop destination for fashion, lifestyle, food, and entertainment leading to an international experience for families. Along with this landmark offering to the people of Mumbai, it hosts a number of luxury brands like Vero Moda, Tommy Hilfiger, CK Jeans, Charles & Keith and Da Milano, in addition to national brands such as Shoppers Stop.
HIGH STREET PHOENIX (HSP), LOWER PARELAt High Street Phoenix (HSP) which is spread across 1.3 msf, each zone has been specifically conceptualized and designed to offer an international experience. The centre houses 4 distinct shopping zones viz. Palladium, Skyzone, Grand Galleria and High Street Units (HSU). The multi-leveled Skyzone boasts of anchor stores of leading national and international brand retail outlets. The Grand Galleria caters to impulse shoppers and is connected to PVR Cinema’s 2,000 seater 7 digital screens multiplex.
|SHOPPING CENTER TO WATCH OUT FOR|
|GRAND CENTRAL - SEAWOODS|
|Total Size (Sq.m)||102,192|
|- Retail GLA||90,115|
|- Leisure/Entertainment GLA||12,077|
|Planned Opening Date||TBA|
|Consumer Profile||Middle and Upper Class|
|Description||Seawoods Grand Central is a 40 acre mixed used Transit-Oriented-Development in Navi Mumbai with Seawoods Darave Station, as a part of the development. The shopping mall of Grand Central will comprise a mix of over 300 international and domestic brands, an entertainment zone comprising a multi-screen multiplex. The mall will also have one of the largest food courts in India and a wide variety of fine dining options.|
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||AVERAGE RENT (PSFPM)||RANGE OF STANDARD UNIT (SF)|
|Bandra-Linking Road||Middle Class and Upper Class||Mango, UCB, BOSE, Tommy Hilfiger, Jack & Jones, Levis, FCUK, Raymond, Titan , La Senza, Vero Moda||CAT||$12-$15||400-5,000|
|Colaba-Causeway||Upper Class and HNI||Levis, UCB, Bata, Lacoste||Bagzone, Tresmode||$9-$11||300-1,500|
|Juhu Tara Road||Upper Class and HNI||Ritu Kumar, Rocky S, Kimaya, Neeta Lulla, AND||Starbucks, Apple||$6-$8||300-1,195|
|Andheri||Upper Class and HNI||Tanishq, Kohinoor Electronics, Kailash Parbat, Colorbar, Café Mangii, Aura Thai Spa, Costa Coffee||Malabar Gold, Hard Rock Café, Saks Salon, Barista, Marks & Spencer||$5-$7||300-3,990|
|Borivali||Middle Class||Om Jewellers, TBZ, Woodland, Titan||Tanishq, Bata||$5- $8||400-3,000|
|Palladium Mall||Tourists and HNI||Burberry, Canali, Ermenegildo Zegna, Bottega Veneta, Dolce Vita, Etro, Hugo Boss, Paul Smith, Timberland, Paul and Shark, Gucci, Diesel, Zara||Thomas Pink, Paul Smith, Jimmy Choo, Heel and Buckle||$18 -$20||500 and above|
|Goregaon (Oberoi Mall)||Middle Class||Central, Lifestyle, Arrow, Jack and Jones, Vero Moda, Colorbar||Starbucks||$6-$8||400 and above|
|Malad (Infiniti and Inorbit Mall)||Middle Class and Upper Class||Shoppers Stop, Lifestyle, Zara, Pantaloons, UCB, Cinemax, Hamleys, Armani Jeans, Crab tree & Everlyn||CAT, Marks & Spencers||$6- $8||400 and above|
|Thane (Korum and Viviana Malls)||Middle Class||Celio, Timberland, Apple, UCB, Westside, Hypercity, Van Heusen, Louis Philippe, Cinepolis||Zara, Shoppers Stop, Lifestyle, Splash||$4-$6||300 and above|
|Navi Mumbai (Inorbit and Centre One Malls)||Middle Class||UCB, Levis, Shoppers Stop, HyperCity||$4-$6||300 and above|
|Ghatkopar/Powai (R City Mall)||Middle Class and Upper Class||Tommy Hilfiger, Lifestyle, TGIF, Café Mangii, Papa John’s, KFC||Kidzania||$5-$6||300 and above|
|High Street Phoenix||Middle, Upper Class||Accessorize, Charles and Keith, Parcos, Lifestyle, Pantaloons, Bombay Store, Hamleys, Fab India, Marks and Spencer||Aldo||$8-$10||300 and above|
|The Oberoi (Nariman Point)||Tourists and HNI||Gucci, Versace, Jimmy Choo, Ferragamo, Bottega Veneta||NA||$10-$12||2,000 and above|
|Taj Mahal Palace Hotel, Colaba||Tourists and HNI||Mont Blanc, Louis Vuitton, Ermenegildo Zegna, Dior, Ravissant, Stefano Ricci||NA||$10-$12||2,500 and above|
Data as of May 2015. 1 USD = 62.24 INR
Mumbai has a vibrant F&B ecosystem which caters to every price band and taste. Like the city itself, the F&B offerings are cosmopolitan and consist of a mixture of Indian and International influences.
Due to the influx of people into Mumbai from all parts of India and the world, the tastes and likings of residents is diverse. For instance the Iranis who migrated to Mumbai have established the now legendary Irani Cafes. Street food like vada pav, pav bhaji has left an mark on the palate of Mumbaikars across all classes.
F&B in Mumbai also caters to the premium segment and International Restaurants and F&B players have entered the space including Wasabi, Hakkasan, Yauatcha, Asilo, Hard Rock Café, TGIF, California Pizza Kitchen, Masala Library, KOH and Le Pain Quotidien to name a few.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING||RENT FOR 3,700 SF UNIT (PSFPM)|
|Bandra||Middle and Upper Class.||KFC, Mc Donalds, Hakkasan, Barbeque Nation, Olive, Red Box, Hawaiian Shack, Monkey Bar||$10-$14|
|Bandra Kurla Complex (BKC)||Middle, Upper and HNIs||Yauatcha, Masala Library, Otto Infinito, Le Pain Quotidien, Di Bella, Smoke House Deli, China 1, TBSE.||$5-$7|
|Lower Parel||Middle, Upper and HNIs||TGIF, Asia Kitchen, Zaffran, The Bombay Canteen, D’Bell, The Barking Deer, Café Zoe.||$6-$8|
|Ghatkopar/ Powai||Middle, Upper and HNIs||TGIF, Chili's, 3 Aromas Cafe, Yoko sizzlers, Papa Johns, KFC, Café Mangii, Theobroma, Mia Cucina, Starbucks, Dunkin Donuts, Krispy Kreme.||$4-$6|
|Andheri||Middle, Upper Class||WTF, Caravan Serai, Pop Tates, Mainland China, 5 Spice, The Little Door, Hard Rock Café, Barbeque Nation, Chez Moi, La Patio||$5-$7|
|Malad||Middle, Upper Class||Zaffran, Mainland China, Amigos, Starbucks Café, Sigree Global Grill, Made in Punjab, Irish House, Moshe’s.||$6-$8|
Data as of May 2015. 1 USD = 62.24 INR
Nandini Taneja BhatiaAssociate Director, Retail Services
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