Medellin is the second largest city in Colombia and is nestled in the Aburrá Valley of the Andes Mountains at the north western side of the country. It is home to nearly 3 million residents known as “paisas”, famous across the country for their regionalism, entrepreneurship and innovative ideas.
Along with its modern architecture, Medellin is also the fashion capital of Colombia. It hosts two of the most renowned annual fashion shows in Latin America: Colombiamoda and Colombiatex, and is where the main textile companies in the country originated; in the region, textile production generates around 53% of the industrial employment.
Feria de las Flores in August and Christmas in December are the two most important annual festivals in town, each of them attract thousands of tourists from all over the world and position the city as one of the top touristic destinations in the country, after Bogota and Cartagena.
Medellin has seen such rapid change and development in the last ten years that it is considered an international role-model for bringing change to struggling cities. Where there were once off-limits, violence-ridden neighborhoods, you’ll now find public transportation systems, libraries, parks and amenities that have increased substantially the quality of life of its inhabitants and have helped change the perception of whoever visits it.
El Poblado is considered the most prestigious neighborhood in Medellin. It is home to boutique shops, and high-end shopping malls. Parque Lleras and the surrounding Zona Rosa are considered the epicenter of retail, gastronomy and nightlife in the city. Its main street, El Poblado Avenue is also known as “La Milla de Oro” due to its high density of prime retail, office and housing locations.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||TYPICAL RENT FOR UNIT OF 2,000 SQFT (€/SQM/YEAR)*||RANGE OF UNIT SIZES (SQ.M)|
|El Tesoro Shopping Mall||Middle - Upper class with high purchasing power||Tous, Custo Barcelona, Mont Blanc, Diesel, Speedo.||$60||20-100 sq.m.|
|Oviedo Shopping Mall||Middle - Upper class with high purchasing power||Guess, Kenneth Cole, Dockers, Lacoste, Diesel.||$60||20-100 sq.m.|
|Premium Plaza Shopping Mall||Middle - Upper class with high purchasing power||Hewlett Packard, Speedo, Nike, Zara, Stradivarius.||$50||20-100 sq.m.|
|Santafe Shopping Mall||Middle - Upper class with high purchasing power||Marithé Fracois Garbaud, Swarovski, Tous, Carolina Herrera, Nike.||$60||20-100 sq.m.|
Data as of November 2014
Medellin offers excellent local and international gastronomy options. The most fashionable lounges and restaurants are located in the vicinity of Parque Lleras, where food and establishments for all preferences are found. In the wider El Poblado, a larger variety of excellent local fare and international food can also be found.
Beans, arepas, buñuelos, empanadas, natilla, Antioquenean tamales, and blood sausages are some of the delicious dishes offered by the region’s cuisine. Excellent typical food is served in picturesque diners called fondas paisas, which can be found alongside roads in the outskirts of the city.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATORS INCLUDING||typical rent USD/SQ.M/MONTH|
|El Poblado||Middle - Upper class with high purchasing power||Carmen, Casa Molina, Capital, Medellin Royal, La Bottega del Vino.||$20|
Data as of November 2014