Marseille is France’s third largest metropolitan area, its largest commercial port and one of the largest cities on the Mediterranean coast. The city centre’s prime retail area hosts a wide range of national and international mass-market retailers concentrated on Rue de Rome and Rue Saint-Ferréol, while Rue de Paradis and Rue Grignan are the focus for upmarket brands.
However, compared to other regional cities, Marseille city centre’s retail area is quite weak, notably due to a very strong level of activity in the outskirts which boast several highly accessible major retail hubs including Grand Littoral, one of the five largest French shopping centres, or Plan de Campagne, one of the most important retail peripheral areas in the country.
Over the past few years, national and local authorities have launched an ambitious urban redevelopment plan called Euromediterranée, a new residential, office, leisure and retail area expected to improve Marseille’s image and increase its attractiveness in Southern Europe. This urban development program has already transformed Rue de la République into a major shopping area and provided retailers with new high quality supply (such as Les Terrasses du Port, open in 2014).
In addition, Marseille was selected as the European Capital of Culture in 2013. The city has used its status to launch a regeneration process which is somewhat successful and still carries on. 5 million tourists have visited Marseille in 2013, compared to 4.1 million in 2012. The redevelopment of the Vieux Port and the opening of the MuCEM have greatly contributed to the improvement of the city’s appeal. New opportunities arise in shopping centers, most notably with a 23,000 sq.m shopping center in Le Prado due to open in 2017 as well as the extension of Centre Bourse.
RUE PARADISPerpendicular to the Port and parallel to Rue Saint-Ferréol, Rue Paradis is one of Marseille’s longest retail thoroughfares. The street hosts a wide range of activities including home furnishing and restaurants. Middle-range retailers are mainly to be found between Rue Saint-Saens and Place Estrangin Pastre. Rue Paradis is also home to some upper-end retailers including Kenzo, Lancel and Montblanc.
RUE SAINT FERREOLPerpendicular to the Port and parallel to Rue Paradis, Rue Saint-Ferréol is home to many French and international mass market retailers including Mango, Zara, H&M, Morgan or Jennyfer. Rue Saint-Ferréol also boasts a Galeries Lafayette department store. The street’s ongoing redevelopment is expected to be complete in 2016
RUE DE LA REPUBLIQUEPart of the Euromediterranée urban redevelopment project, Rue de la République is currently undergoing a massive redevelopment plan, its first phase already completed and comprising several mass-market players such as H&M and Desigual. An additional 30,000 sq.m phase is currently under development. Once completed, Rue de la République will be a strategic link between Les Terrasses du Port and Marseille city centre’s prime retail area.
RUE GRIGNANPerpendicular to Rue de Paradis and Rue Saint-Ferréol, Rue de Grignan is the focus for upmarket and luxury brands such as Cartier, Louis Vuitton or Hermès.
Other areas are home to low to middle-range retailers such as Rue de Rome (now served by the Tram line 3 as well as the two subway lines of the city) or La Canebière, one of the most famous streets of Marseille attracting both local shoppers and tourists. Perpendicular to Rue Saint-Ferréol and Rue Paradis, Rue Francis Davso is home to several children’s clothing brands and has attracted international retailers including COS.
LES TERRASSES DU PORT
Located in the heart of a massive urban redevelopment zone, just a few minutes away from the city centre, Les Terrasses du Port is one of France largest retail developments. Developed by Hammerson, this 52,000 sq. m. shopping centre is scheduled for opening in 2014. Anchored by le Printemp department store, it will comprise 160 shops in a wide range of retail sectors from mass market to upper range retailers including Michael Kors, Gant or Sandro.
CENTRE BOURSEOpen since 1977, Centre Bourse is located at the meeting point of the city center’s pedestrian streets, close to the Vieux Port and Canebière. The shopping center totals 43,000 sq.m and is home to mainly middle-range retailers such as Celio, Sephora, Galeries Lafayette and Habitat.
In the second semester of 2015, 10 new retailers and 3 new mid-sized units will be added to the retail mix of this 4-level center, increasing the number of shops to 66 in a 5000 sq.m space.
LES TERRASSES DU PORTOpen since 2014, the 63,000 sq.m scheme with 190 stores and restaurants and a 260 m restaurant terrace is Hammerson’s first retail development in France. The centre is anchored by French department store Printemps, their first opening since the relaunch of their flagship Paris store.
Joining Printemps on the top level of Les Terrasses du Port are designers Michael Kors, Sandro, Bose, G-Star and Maje. The centre also hosts large international brands ranging from Zara, H&M, to Uniqlo and Mango.
GRAND LITTORALOpen since 1996 and totalling 110,000 sq.m Grand Littoral shopping centre has an extended catchment area and is among the 5 largest shopping centers of the country, attracting 13 million customers each year. Located in the North of Marseille, Grand Littoral hosts over 170 stores and several anchors including Leroy Merlin, C&A, Darty, H&M and Zara, reflecting a wide range of sectors. Its success has been confirmed by an extension of 14,000 sq.m in 2007 and the arrival of several newcomers including New Yorker or JD sports, but most notably Primark, which chose Grand Littoral to open its first store in France. Despite competition emerging from new shopping centers, demand is high and Grand Littoral now hosts the largest Intersport outlet in France (the brand usually prefers peripheral areas), as well as New Look.
|SHOPPING CENTER TO WATCH OUT FOR|
|Total Size (Sq.m)||23,000|
|- Retail GLA|
|Planned Opening Date||2017|
|Consumer Profile||Mass-market to upper-range Local residents|
|Anchor tenants||Galeries Lafayette|
Centrally located near the recently renovated Stade Vélodrome, the shopping centre will be built around a new commercial thoroughfare. Totalling 23,000 sq.m., the centre will offer a full range of retailing, positioning itself in the mid-range to up-market brands while combining anchor stores with kiosks and cafés. 9,000 sq.m have already been leased to Galeries Lafayette. Some space with terrace access will be dedicated to a food court.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 200 SQM||RANGE OF UNIT SIZES|
|Rue Paradis||Local shoppers Mass market to upper-range retailers||Eric Bompard, Hugo Boss, Kenzo, Lancel, Massimo Dutti, The Kooples, Longchamp, Manoush, Lacoste, Maisons du Monde, Marionnaud, Sandro, Edji||Claudie Pierlot, Wolford||1,000-1,200||Up to 200|
|Rue Grignan||Local shoppers Upper-range to luxury retailers||Cartier, Comptoir des Cotonniers, Cotélac, Diesel, Façonnable, Louis Vuitton, Maje, Mauboussin, Alain Figaret, Guess, Hermes, Tommy Hilfiger||Hugo Boss||1,600-1,800||Up to 400|
|Rue Saint Ferréol||Local shoppers Mass-market retailers The city’s largest pedestrian street||H&M, Sephora, Galeries Lafayette, Celio, Foot Locker, Mango, Morgan, Zara, Swarovski, Geox, Kaporal 5||Levi’s, Courir, Size?||1,800||Up to 1,500|
|Rue de la République||Local shoppers Mass-market The street is undergoing a massive redevelopment plan||H&M, Desigual, Mango, Jules, Clarks, Promod, Sephora, Rip Curl, Starbucks, Schlecker, Clarks, Le Temps des Cerises||Daily Monop||400-800||Up to 800|
|Carrefour Grand Littoral||Local shoppers Mass-market One of the five largest French shopping centres||Carrefour, C&A, H&M, Zara, Go Sport, Maxi Toys, Sephora, New Yorker, Darty, The Disney Store, JD Sports, Swarovski||Mango, Kiko, Primark, Intersport, Newlook||800-1,200||All sizes|
|Centre Bourse||Local shoppers Mass-market||Galeries Lafayette, FNAC, Celio, Nature et Découvertes, Sephora, Yves Rocher, the Body Shop||Micromania, The Kase||800-1,000||All sizes|
|Les Terrasses du Port||Local shoppers Mass market to upper-range and luxury retailers||Apple, Chevignon, Decathlon, Desigual, Gant, H&M, Kusmi Tea, La Grande Récré, Maje, Levi’s, Monoprix, Printemps, Swarovski, Uniqlo||All Saints||1,200||All sizes|
Data as of June 2015. All high street rents quoted are €/sq.m. Zone A.
A Mediterranean port founded by Greek traders 2,600 years ago, Marseille boasts a particularly strong multicultural identity. Its culinary traditions are a reflection of a population made up of various origins, from ethnic food to traditional Provencal cuisine, with local treasures such as “bouillabaisse” or “aïoli” well known around the world.
Trendy restaurants are located in the friendly surroundings of Le Panier and Cours Julien. These two spots include Les Buvards, Bobolivo and Ummagumma.
Le Vieux-Port hosts plenty of seafood and fish establishments or local cuisine restaurants that provide an outstanding environment for both local residents and tourists such as Le Miramar.
The fine dining sector includes Le Petit Nice, a three star restaurant and other fine establishments such as Une Table au Sud or L’Epuisette, all located on the seashore 3 km away from Le Vieux Port.
Les Halles de la Major is a new space of 700 sq.m dedicated to gourmet food, targeting local residents but also attractive for tourists willing to discover gourmet food from renowned chefs such as Gérald Passédat. Open since 2014, it is located in the redeveloped area of La Joliette, on the waterfront right next to the La Major cathedral.
Marseille outskirts also boast famous restaurants including Pierre Reboul and Le Clos de la Violette in Aix en Provence or La Villa Madie
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING||RENT FOR 3500 SQM UNIT|
|Cours Julien/Le Panier||Local residents, tourists||La Table de Gépetto, La Cantinetta, L’Oléas, Ummagumma, Les Buvards, Bobolivo, L’Escapade Marseillaise||N/A|
|Seashore/Calanques||Local residents, tourists||Le Petit Nice, Une Table au Sud, L’Epuisette, L’Abri Cotié||N/A|
|Vieux Port||Local residents, tourists||La Madone, Le Miramar||N/A|
Data as of June 2015
CHRISTIAN DUBOISPartner, Retail Services France
Cushman and Wakefield LLP
Etoile Saint Honore
21 rue Balzac
Tel: +33 01 53 76 92 96
Mob: +33 06 71 01 43 01