The Madrid retail market has two major hubs (Centro and Salamanca districts) where the greatest concentration of both national and international retailers can be found. There are also a number of more secondary locations including Princesa, Orense and Alcala streets. Madrid continues to renew itself and adapt to generational changes, recent refurbishment in Serrano street improved pedestrian mobility and trade. At the Centro district many streets have also seen the refurbishment of buildings and changing uses in order to accommodate new brands in the city center.
Barrio de Salamanca is one of the two most important commercial areas of Madrid. A considerable number of international retailers are located on this area. Therefore the diversity of the retail offer in this area makes it an ideal destination for tourists and potential customers of the brands. Within the district there are some streets that are identified by certain segments such as Ortega y Gasset, orientated to luxury; or Goya and Velázquez to Mass Market. In more secondary streets, such as Claudio Coello, Lagasca, Jorge Juan and Ayala a large number of Premium brands have laso a presence. Serrano acts as the main commercial artery of the neighborhood concentrating all along its two sidewalks the most important brands of Luxury, Premium and mass market brands. Barrio de Salamanca offers a wide misture of commercial, cultural and gastronomic supply.
CENTRO DISTRICTThe prime high streets in this area are Gran Via, Preciados, Mayor, Arenal, Fuencarral, Carmen,Montera and Puerta del Sol. Some of the largest and most commercial brands from all sectors (Fashion, services, hotels, cinemas, restaurantes and theatres) have a presence at this area. The centro district is the largest area of the city both in terms of tourism and commercially and culturally speaking.
BARRIO DE SALAMANCAAn area with the highest purchasing power of the city and therefore home to many well know and prestigious brands of Luxury, Mass Market and High End fashion, streets such as Serrano, Ortega y Gasset, Goya, Claudio Coello, Ayala, Hermosilla, Lagasca and Jorge Juan are the most relevant.
XANADÚOpened in 2003, it has 220 retail units in a total of circa 153,000 sq.m of GLA. Hipercor, Tiendas el Corte Inglés, together with Primark, H& M, Zara, Mango act as the main anchors. Xanadú was one of the first modern shopping centres to open in Madrid and benefits from a large leisure component, bein it´s main attraction an Indoor ski slope, Madrid Snow Zone, together with a 15 screen cinema complex.
LA VAGUADALa Vaguada in the north of Madrid opened in 1983 and it was the first shopping centre to open in the city. This scheme has a total of 260 retail units and restaurants, including El Corte ingles, Alcampo super market, C&A, Zara, Cortefiel or Sfera.
PARQUE SURLocated to the south of the city, it opened in 1989 and offers more than 150,000 m² of retail floor space. The food anchors are Alcampo and El Corte Inglés. The mall provides a range of national and international retailers such as Primark, Zara, Fnac, Superdry, H&M, Desigual or Nike. In 1991 received a European Design Award.
ISLAZULLocated to the south of Madrid with 90,700 m² of GLA, and more than 4,100 parking spaces, Islazul is one of Madrid’s major retail destinations, welcoming more than 10 million visitors annually. Tenants include almost all the major retail brands operating in Spain such as: Primark, H&M, Zara, C&A or Mango.
PLENILUNIOPlenilunio is a successful shopping centre in Madrid, it opened in 2006 with a total of circa 70,000 m² GLA. The mall provides a range of national and internacional retailers across 200 units.
PLAZA NORTE 2Plaza Norte 2 shopping centre is located in San Sebastián de los Reyes, in the North outskirts of the city. It has 51,500 sq.m GLA distributed among 3 levels and 220 units, it offers a good mix of national and international brands and 7,500 sq.m of parking space.This shopping centre is affectionately known as la cúpula de Madrid (Madrid's dome) because of the spectacular 35-metre high dome located above the centre of the building.
NEW LUXURY/PREMIUM ENTRANTS TO CITY
Brunello Cucinelli, Liu Jo, Hästens, Breitling, Trussardi.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 200SQM||RANGE OF UNIT SIZES|
|Preciados||Mass Market||Zara, Blanco, Mango, Intimissimi, Calzedonia, Desigual, FNAC, El Corte Inglés, Bershka.||Mac.||250 €/sqm/month||20 - 3,000 sqm|
|Goya||Mass Market||Zara, Massimo Dutti, Bershka, Calzedonia, Kiko, Vodafone, Aristocrazy, El Corte Inglés.||October, Okeysei, Lola Cruz.||165 €/sqm/month||20 - 2,000 sqm|
|Fuencarral||High End, Mass Market||Billabong, Maje, Gas, Kiehl´s, Skunkfunk, Desigual, Quiksilver, VANS, Hoss Intropia, Pepe Jeans, El Ganso.||Springfield, Kaotiko, Urban Jungle.||160 €/sqm/month||40 - 700 sqm|
|Gran Vía||Mass Market||Zara, H&M, Sephora, Mango, Blanco, Nike, Vodafone, Springfield, Movistar, Orange.||Aristocrazy, Springfield, Primark, Oysho, New Balance.||160 €/sqm/month||40 - 4,000 sqm|
|Princesa||Mass Market||Zara, Mango, Pepe Jeans, Custo, Uno de 50, Amichi.||Audiphone.||100 €/sqm/month||30 - 3,000 sqm|
|Ortega y Gasset||Luxury||Louis Vuitton, Escada, Hermes, Cartier, Tiffany’s, Valentino, Roberto Cavalli, Abercombie & Fitch, Kuoni, La Perla, Dolce & Gabbana, Jimmy Choo, Tod’s, Giorgio Armani.||Brunello Cucinelli, Bulgari.||220 €/sqm/month||40 - 1,000 sqm|
|Serrano||Luxury, High End||Bally, Loewe, Chopard, Bulgari, Salvatore Ferragamo, Max Mara, Adolfo Domínguez, Zara, Massimo Dutti, Uterqüe, Hoss Intropia, El Corte Inglés, Coach, Max & Co.||Versace, Aristocrazy, Macson, Swarovski, Breitling, Trussardi, Rimowa, Louis Vuitton, Uno de 50, G-Star.||225 €/sqm/month||40 - 5,000 sqm|
Data as of September 2015
Spain is well known for the quality and diversity of its food. Most likely for this reason, the market has been somewhat slower than other countries in introducing foreign cuisine, although in the past few years this has changed considerably. In addition to seeing an increase in restaurants from other Spanish regions, the concepts that are becoming most popular are healthy fast food and oriental cuisine, in particular Japanese food. The gourmet hamburger concept is also gaining importance in the market. More recently there have been a number of new concepts for fine dining and leisure created by professionals who until recently had been working in three Michelin restaurants and who now have become independent and set up their own restaurants. This has given way to an industry that is now booming, and Madrid has successfully expanded its cuisine supply by importing concepts from around the world without impacting on the tradition and fine dining.
Zona Centro: La Latina, Cava Baja, Plaza de Santa Ana are areas in high demand for restaurants.
Chueca/Barquillo home to some independent, alternative fashion brands and many good quality restaurants.
Genova Area: restaurant chains serving some of the major companies are present in the area.
AZCA/Castellana (Orense, Paseo de la Habana, Sor Angela de la Cruz, Paseo de la Castellana and Capitan Haya) is the financial area of the city and for this reason is also home to a wide supply of food and beverage operators.
Barrio de Salamanca being the most exclusive residential area, and an important office location it´s also home to a wide supply of restaurants.
There is also a new trend which has been popping up recently, the “gourmet markets,” such as San Miguel and San Antón in the centre of Madrid, or Isabela on Paseo de la Habana. Most recently the largest project of this kind has opened, Platea, just off Paseo de la Castellana in the Salamanca district .
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING||Rent for 350 sqM unit|
|La Latina/Cava Baja/Plaza de Santa Ana||Longstanding entertainment area. Cosmopolitan and tourism spot.||La Musa, ME Restaurant & Lounge Bar Botin, La Camarilla, Negro de Anglona, El Viajero, Casa Lucío, Mercado de San Miguel, Posada de la Villa, La Sureña, Cervecería Santa Ana.||30-80 €/sqm/month|
|Chueca/Barquillo||Edgy, trendy, important nightlife.||Chez Pomme, Casa Hortensia, The Grill Club, Diablito, Friday’s, La Vaca Argentina, Wogaboo.||25-50 €/sqm/month|
|Genova||Executive area during the week. Youth at weekends due to fast food chains.||Foster Hollywood, Vips, Bice, Tony Roma´s, Abrassador, Annapurna, El Mentidero de la Villa, Cafetería Río Frío, Crusto, Prep la Crep.||60-80 €/sqm/month|
|Azca||CBD and a fashionable district for upmarket restaurants and offices.||Faborit, Giovanni Ranna, El Lateral, Mas que Menos, Tartufo, La Sureña, La Máquina, La Vaca Argentina, Lucy Bombon, Maxi, Sumo Otto, Marieta, Tatel, Tartufo, New York, Burger King.||30-50 €/sqm/month|
|Barrio de Salamanca||CBD and a fashionable district for upmarket restaurants, offices and tourists||Ten con Ten, La Maquinita, Vicook, La Maruca, El Paraguas, Gordo, Capuccino, Gran Café, Hotel Hospe restaurante, Ranses, Oter Epicure, Ramón Freixa, Nimú.||30-100 €/sqm/month|
Data as of September 2015