With a population of 2,200,000, the Lyon metropolitan area ranks second in France after Paris and is the capital of the Rhône-Alpes region, the wealthiest in France after Ile-de-France. Lyon has a strong local economy, with an unemployment rate lower than the national average and a generally high purchasing power. At the crossroads of many regional culinary traditions, Lyon is also considered as the French culinary capital, contributing to its international reputation as a city where life is enjoyable.
Lyon’s prominent retail zone is located on the Peninsula (“Presqu’Île”) with Rue de la République being the key destination for international mass-market retailers and Rue du Président Edouard Herriot and Rue Emile Zola hosting mid-range to luxury retailers at the heart of Lyon “Carré d’or.” The Confluence project, an ambitious urban redevelopment plan aiming at extending Lyon’s city centre in the south of the Peninsula, is providing retailers and consumers with new high quality retail supply including a 52,000 sq. m. shopping centre, “Lyon Confluence”, developed by Unibail-Rodamco and open since 2012. Apart from the Peninsula, there are other major retail hubs such as La Part-Dieu, one of the most profitable shopping centres in France.
The retail landscape on the outskirts accommodates several highly accessible major retail hubs, with a few dominant peripheral zones and shopping centres including Porte des Alpes in Saint-Priest, Ecully Grand Ouest, Carrefour Vénissieux and Carré de Soie in Villeurbanne, a 60,000 sq. m. retail park developed by Altarea-Cogedim as part of a major urban development project in Lyon eastern surburbs.
RUE DE LA REPUBLIQUEFormerly known as “Rue Impériale”, Rue de la République is Lyon’s premier retail thoroughfare. Linking Place Bellecour to Lyon City Hall, Rue de la République is home to numerous internationally recognized mass-market retailers in a wide range of retail sectors. The section between Place Bellecour and Place des Cordeliers is a pedestrian zone accommodating numerous anchor stores (Printemps department store, H&M, FNAC, etc.) and is also the section commanding the highest rental values. The section between Place des Cordeliers and Lyon City Hall is half-pedestrianised and far less busy, with services and food retailers accounting for a significant share of activity.
RUE VICTOR HUGOPedestrian street linking Place Carnot to Place Bellecour, Rue Victor Hugo is one of Lyon’s major hubs for mass-market retailers. Similarly to Rue de la République, Rue Victor Hugo provides consumers and young adults in particular with a wide range of sectors including fast-food chains, mobile phone, cosmetic products and fashion retailers.
RUE EMILE ZOLA/RUE GASPARIN/RUE DES ARCHERSLocated between Place Bellecour and Place des Jacobins, Rue Emile Zola, Rue Gasparin and Rue des Archers are part of Lyon “Carré d’Or” along with Rue du Président Edouard Herriot. Mainly targeting middle to upper-class consumers, these streets are home to several up-market trendy French fashion retailers including Maje, Sandro or Zadig & Voltaire.
RUE DE BRESTLinking Place des Jacobins to Place Saint-Nizier, and parallel to Rue du Président Edouard Herriot, Rue de Brest is home to several mass-market retailers. Fashion retailers are dominant with women’s clothing brands being particularly well represented (e.g. Sinequanone, La Fée Maraboutée, etc.). A few upper-range retailers also set up shops on Rue de Brest (e.g. Comptoir des Cotonniers, Sonia Rykiel, IKKS Women, etc.), a trend further accentuated by the recent opening of the famous Italian shoe brand Fratelli Rossetti.
RUE DU PRESIDENT EDOUARD HERRIOTParallel to Rue de la République, Rue du Président Edouard Herriot hosts 170 retail premises between Place Bellecour and Place des Terreaux. Mainly targeting upper class consumers, the section linking Place Bellecour to Place des Jacobins is home to middle-range to luxury retailers in the fashion, jewellery and luggage sectors including Cartier, Hermès, Dior, Escada or Louis Vuitton. The section between rue Ferrandière and Place des Terreaux is less up-market.
LA PART-DIEU/COURS OXYGENELocated close to the Lyon high-speed train station and in the heart of La Part-Dieu area, the most important business district in France after La Défense, La Part-Dieu shopping centre is one of France’s major shopping centres. Built in 1975 and comprising of 250 units on 110,000 sq. m., La Part-Dieu hosts 33 million visitors annually. Anchored by several major international retailers in a wide range of activity sectors, La Part-Dieu is a strategic site for newcomers entering the French market (e. g. Fossil, JD Sport or Apple). In 2010, La Part-Dieu benefited from a significant extension with the opening of Cours Oxygène, a 15,000 sq. m. shopping centre adjacent to La Part-Dieu.
La confluenceThe Confluence shopping centre is located between the Saone and the Rhone rivers, in a central location. Open since 2012, Confluence is a 54,000 sq. m.shopping centre and one of Unibail-Rodamco’s latest developments in France. It hosts 8 million visitors annually and over 100 retailers in a wide range of activity sectors, among which many internationally recognized mass-market fashion retailers (e.g. Hollister, Zara, Mango, etc.). The centre’s activity is bolstered by its central location and the redevelopment of the area, which is becoming a new redesigned extension of Lyon’s dynamic city centre.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 200 SQM||RANGE OF UNIT SIZES|
|Rue de la République||Mass market, local residents||Printemps, FNAC, Monoprix, Celio, Zara, H&M, Etam, Foot Locker, Levi Strauss, Sephora, Camper, Undiz, Desigual||Bocage||2,000-2,500||Up to 500|
|Rue du Président Edouard Herriot||Middle-range to luxury retailers, local residents||Massimo dutti, De fursac, Dinh Van, Dior, Escada, Hermès, Lancel, Longchamp, Louis Vuitton, Mauboussin, Montblanc, Rolex, Fossil, Bel Air, Pandora, Cartier||1,700-2,000||Up to 300|
|Rue Victor Hugo||Mass market, local residents||Marionnaud, Maisons du Monde, Du Pareil au Même, MAC, Jules, Brice, MacDonalds, Manoukian, Pimkie, Sinequanone||Bocage||500-800||Up to 500|
|Rue Emile Zola/Gasparin/Archers||Middle-range to luxury retailers, local residents||Bonpoint, Marionnaud, Zadig & Voltaire, JM Weston, Tara Jarmon, Antoine & Lili, Benetton, Sandro, Maje, Manfield||1,400||Up to 100|
|Rue de Brest||Middle-range retailers, local residents||Comptoir des Cotonniers, IKKS, Okaïdi, Sonia Rykiel, Superdry, Tommy Hilfiger, The Kooples, Sinequanone||1,000-1,300||Up to 150|
|La Part-Dieu/Cours Oxygène shopping centre||Mass market, local residents||Carrefour, Galeries Lafayette, BHV, Darty, Décathlon, Fnac, H&M, Monoprix, New Look, C&A, La Grande Récré, Zara, Sephora, Desigual, Levi’s, Maisons du Monde, The Body Shop, Fossil, JD Sports, Apple, New Yorker, Pandora, The North Face, Kiko||Burger King, Izac||2,000-2,500||All sizes|
|Confluence||Mass market, local residents||Apple Store, Bose, Carrefour, Desigual, Go Sport, Levi’s, Mc Donald’s, Monoprix, Swarovski, Zara||Burger King, Lacoste||1,300-1,500||All sizes|
Data as of June 2015. All high street rents quoted are €/sq. m. Zone A.
Lyon is often referred to as the gastronomic capital of France. With 1,000 restaurants pleasing all taste buds, Lyon benefits from its location at the heart of a region boasting many culinary traditions and fine products (poultry from the Bresse area, Carp from the Dombes, Côtes du Rhône and Beaujolais wines or Drôme fresh fruits).
Lyon is internationally renowned for its “bouchons”, establishments serving traditional cuisine including “quenelles” or “cervelles de canut”. Lyon is also famous for being home to many prestigious star-winning “chefs” located in the Lyon metropolitan area (Paul Bocuse, Pierre Orsi) and the Rhône-Alpes region (the Troigros brothers in Roanne or Georges Blanc in Vonnas). Along with traditional cuisine, a handful of chefs have succeeded in modernizing local tradition such as Nicolas le Bec or Anne-Sophie Pic.
The most prestigious restaurants of the Lyon metropolitan area are located in the very heart of the city, either in the old town (Les Loges, Les Terrasses de Lyon, Tête d’Oie), the Peninsula (Les Trois Dômes, Mère Brazier, Le Bec) and in the Saxe/Tête d’Or/Part-Dieu area (Pierre Orsi, Le Gourmet de Sèze). Other prestigious chefs including Paul Bocus, Philippe Gauvreau or Jean-Christophe Ansanay-Alex are located in Lyon inner suburbs.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING||RENT FOR 350 SQM UNIT|
|Vieux Lyon||Local residents, tourists||Les Loges, Les Terrasses de Lyon, Tête d’Oie, Au 14 Février||N/A|
|Presqu’ïle||Local residents, tourists||Mère Brazier, Les Trois Dômes||N/A|
|Saxe/Tête d’Or/Part-Dieu/Brotteaux||Local residents, tourists||Pierre Orsi, Le Gourmet de Sèze, Le Café du Peintre, Daniel & Denise, L’Ame Soeur||N/A|
|Lyon Inner suburbs||Local residents, tourists||Paul Bocuse, L’Auberge de l’Ile Barbe||N/A|
|Rue Saint Jean||Tourists||Chez Martial, Comme Chez Mathilde||N/A|
Data as of June 2015
CHRISTIAN DUBOISPartner, Retail Services France
Cushman and Wakefield LLP
Etoile Saint Honore
21 rue Balzac
Tel: +33 01 53 76 92 96
Mob: +33 06 71 01 43 01