Lisbon is the capital city of Portugal and its main business destination. The greater metropolitan area is the most densely populated area in the country with 2.8 million inhabitants. The city enjoys a privileged river side setting, facing the Tagus River and the Atlantic Ocean, and is a growing tourism destination in the international scene, popular not only due to its rich history and cultural leisure equipments, but more recently as a retail destination.
High street retail has gained relevance in last years, with Avenida da Liberdade and Chiado as prime locations. Brands such as Prada, Hugo Boss, Louis Vuitton, Gucci, Hackett, Guess, Michael Kors and Cartier have units in these areas. The Baixa area, which in the past was mostly focused towards traditional retailers, is now attracting international brands such as H&M, Fred Perry and Tiger.
Shopping centres are the most sought after concept among Portuguese shoppers. There are a number of well-established retail schemes in and around Lisbon, including some of the most modern and innovative developments in Europe. Retail schemes in the region have a total stock of circa 980,000 sq. m of GLA, of which 960,000 sq.m are shopping centers.
AVENIDA DA LIBERDADEAvenida da Liberdade offers a brand’s value proposition as a top retail destination in Lisbon. It is synonymous of luxury and prestige, which makes it the preferred address in the city for exclusive national and international brands Over the past 5 years approximately 40 new brands oppened in Avenida da Liberdade such as Cartier, Michael Kors, Prada, Guess and Hackett.
CHIADOChiado is Lisbon’s trendiest district and much appreciated by a broad range of public, including tourists, culture and art lovers. Located at a short walking distance from Avenida da Liberdade. The main retail streets are Rua do Carmo and Rua Garrett, where retailers such as Hermés, Benetton, Tous, Nespresso, Amorino, Zara and Hugo Boss are present.
BAIXABaixa is the traditional retail area in Lisbon. Throughout time it has become somewhat decadent, but in the past few years, mostly due to tourists who visit this area, it has regained its place in the retail scene of the city. Mass market brands are dominant and it features a good number of international brands like H&M, Zara, Mango and Springfield.
COLOMBO SHOPPING CENTREOpened in 1997 as the largest shopping centre in Portugal, it consists of over 350 shops that total approximately 120,000 sq.m of GLA. Main anchor units include: Primark, FNAC, Zara, H&M, Worten, Area and Sportzone. Continente hypermarket sums approximately 29,500 sq.m of GLA (17,500 sq.m of sales area), which is also one of the main attraction points of this shopping centre. It also has a 10-screen Lusomundo cinema and 6,300 paid parking spaces, arranged over 3 floors. Colombo is one of the most emblematic retail schemes in Portugal, and despite the fact that it opened over 15 years ago it´s still one of the best performing schemes in the country.
CASCAISHOPPINGOpened in 1991, CascaiShopping is located close to the city of Cascais. Currently offers a total GLA of circa 74,000 sq.m over 202 retail units. The food anchor is a Continente hypermarket unit with circa 22,000 sq.m. GLA. Other anchors are Fnac, C&A, Worten, Conforama and Sportzone. As leisure anchors the scheme offers a multiplex cinema and a food court with circa 40 restaurants. CascaiShopping is located on the outskirts of Cascais, and is well served by road infrastructures such as the A16, a highway connecting Cascais (through the A5) to Sintra and the North.
Almada ForumAlmada Forum was inaugurated in 2002 with circa 80,000 sqm GLA. Located in the municipality of Almada, at the south marging of river Tagus and few minutes driving from Lisbon, this scheme is the third largest in Greater Lisbon and one of the best performers in the region. The centre is anchored by a Jumbo hypermarket (21,000 sqm GLA), Fnac, Zara and Sportzone. The centre also offers a substantial food court and a 14-screen cinema operated by Lusomundo. Car parking is free for approximately 5,000 vehicles at basement level.
OEIRAS PARQUEOeiras Parque is a 34,500 sqm GLA shopping centre situated in Oeiras, a municipality bordering the city of Lisbon. Enclosing 163 shops on 2 levels, this shopping centre was inaugurated in 1998. The centre is anchored by a Continente hypermarket (17,500 sqm GLA), Zara, Sportzone and Massimo Dutti. The centre also offers a substantial food court and a 7-screen cinema operated by Lusomundo. Car parking is free for approximately 2,800 vehicles at basement level.
VASCO DA GAMA SHOPPING CENTRECentro Vasco da Gama is located in Parque das Nações. Opened in 1999, this shopping centre consists of 168 shops totalling approximately 48,000 m² of GLA. Main anchors are: FNAC, Zara, H&M, Cortefiel, Worten, Sportzone and a Continente hypermarket. It has a 10-screen Lusomundo cinema and 2,583 paid car parking spaces, arranged over 3 floors. Together with Centro Colombo, Centro Vasco da Gama is one of the most successful shopping centres in Portugal. Parque das Nações is a business, leisure, commercial and residential area, covering an extensive area in north-eastern Lisbon next to the Tagus estuary, formerly used mainly for industrial purposes. The area underwent a tremendous transformation in the 1990’s when it was chosen as the location for the Expo '98 World Exhibition, soon to become a major success and a case study in Urban regeneration..
AMOREIRAS SHOPPING CENTEROpened in 1985, this shopping centre has a total of 26,200 m² of GLA and over 200 units. As main anchors it has an Auchan “Pão de Açúcar” supermarket (with 3,200 m² of GLA), Box, Area and Sportzone. It features a 10-screen Lusomundo cinema and 1,000 paid parking spaces. Amoreiras shopping centre was one of the first modern shopping centres to open in Portugal, with 30 years of existence it continues to have a good power of attraction within the Lisbon residents.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 200 SQM||RANGE OF UNIT SIZES|
|Avenida da Liberdade||Tourists, CBD office workers.||Prada, Hugo Boss, Ermenegildo Zegna, Louis Vuitton, Longchamp, Armani, Loewe, Furla, Burberry, Trussardi, Mont Blanc, Rosa Clará, Pronovias, Carolina Herrera, Purificación Garcia.||Tumi, Guess Av. Liberdade||90 €/sq m/month||50 sq m - 700 sq m|
|Chiado||Tourists, local shoppers.||Zara, Fnac, Bershka, Stradivarius, Blanco, UCB, Hermés, Diesel, Marc by Marc Jacobs, Lanidor, Globe, Adolfo Dominguez, Nespresso, Massimo Dutti, Nike, Muji, Levis, Sacoor, Pepe Jeans, H&M, Bertrand (book shop), Imaginarium.||New Balance||97,5 €/sq m/month||50 sq m - 1,000 sq m|
|Baixa||Tourists, local shoppers, workers.||Zara, Stradivarius, Zara Home, H&M, Calzedonia, Intimissimi, Tezenis, Bijou Brigitte, Parfois, Solaris, Mango, Leya (book shop), UCB, Foreva, Springfield, Seaside, Perfumes & Cia.||Fred Perry||60 €/sq m/month||50 sq m - 2,000 sq m|
|Colombo Shopping Centre||Local shoppers, workers.||Zara, Primark, Fnac, Bershka, Stradivarius, Lanidor, Massimo Dutti, H&M, Loja do Gato Preto, C&A, Imaginarium, Mango, Zara Home, Area, Billabong, Sportzone, Aki.||Montblanc, Michael Kors, Assics, Melissa||N.A.|
|Vasco da Gama Shopping Centre||Tourists, local shoppers, workers.||Zara, Fnac, Bershka, Stradivarius, UCB, Lanidor, Massimo Dutti, Nike, H&M, Loja do Gato Preto, C&A, Imaginarium.||Clash Fragrances, Asics, Intimissimi||N.A.|
|CascaiShopping||Local shoppers, workers.||Fnac, C&A, Worten, Bershka, Foot Locker, Lacoste, Springfield, Zara, Uterque, Massimo Dutti, Furla, Eric Kayser||La Pallet, Selfish, Bstrong, Samsung, Foreva||N.A.|
|Almada Forum||Local shoppers||Fnac, Zara, C&A. New Yorker||N.A.|
|Oeiras Parque||Local shoppers, workers.||Zara, Worten, Sportzone.||Fnac||N.A.|
|Amoreiras Shopping Centre||Local shoppers, workers.||Bershka, Gant, Guess, BCBG, Sportzone, Lanidor, Timberland, Sebago, B&O, Furla, Lush, McDonalds, Triumph, Imaginarium, Lacoste, Hugo Boss, Area, Zara Home, Stefanel, Pull & Bear, Uterque, Mango.||Clash Fragrances, Chiringuito Tapas Bar, Nude Fashion Store||N.A.|
Data as of October 2015
The food & beverage sector in Lisbon has evolved positively over the last years, mostly driven by growing tourist demand in the city. Along with a strong growth in quantity, with many new units opening in Baixa and Bairro Alto, an increase in quality it also evident. 12 restaurants in Lisbon currently hold Michelin Stars. Apart from the traditional F&B hubs of Baixa, Chiado and Bairro Alto, other niche areas in the city are also gaining relevance as fashionable locations for night destination and fine dining, such as: Avenida Barata Salgueiro, Rosa Araujo, both perpendicular to Avenida da Liberdade; Principe Real and the Cais do Sodré.
More recently there is a new trend to refurbish old food markets, with a couple of good examples spread across Lisbon, including a mix between market and food court, mixing traditional and modern retail in the same place.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING||RENT FOR 350 SQM UNIT|
|Chiado / Bairro Alto||Tourists, local.||Bistro Sem Maneiras, Papa Açorda, H3, Nood, Largo, Cantinho do Avilez, Tavares Rico, Vitaminas.||50 €/sq m/month; 40 €/sq m/month (Bairro Alto)|
|Baixa||Tourists, local.||Pastel de Bacalhau||50 €/sq m/month|
|Parque das Nações||Tourists, local shoppers, workers.||H3, República da Cerveja, Sushi Time, Capricciosa, La Rucola, Peters, Real Indiana.||18 to 23 €/sq m/month|
|Doca de Belém||Tourists, local.||Doca de Santo, Irish Pub, Las Brasitas, Café In, Capricciosa.||N/A|
|Cais do Sodré & surroundings||Tourists, local, workers.||Nut, Pimenta Rosa||25 to 30 €/sq m/month|
|Principe Real||Tourists, local.||100 Montaditos, Cevicherie, Atalho,||25 to 35 €/sq m/month|
|Food Markets||Tourists, local.||Reconversion of old traditional markets into new trendy F&B destinations: Mercado da Ribeira, Mercado de Campo Ourique, Mercado de Algés.||N/A|
Data as of October 2015
Sandra Campos, MRICSPartner, Head of Retail
Direct: +351 21 322 47 62
Office: +351 21 322 47 57
Mobile: +351 91 451 80 05