Kyiv (or Kiev), as the capital of Ukraine, is a major administrative centre as well as the economic and cultural heart of the country. In contrast with the rest of Ukraine the majority of people in Kyiv are employed in the service sector reflecting its status as a commercial and administrative focus. The main industry in Kyiv Oblast includes: food, chemical and petrochemical industries, power production, mechanical engineering and metal-working.
The city is the leading retail market in Ukraine. Consumer potential is relatively strong with both retail turnover and personal income gradually increasing. The strong potential of the retail sector in Kyiv is underlined by developers’ activity. About 900,000 sq.m of quality retail space was planned for completion in the period 2012-2015, although it is likely that only just over half of this is likely to come to fruition in the medium term. The retail market is likely to continue to develop steadily.
Globus was one of the first shopping centers in the city and opened in 2001. The retail gallery has three underground levels and has a unique location on Independence Square, in the very heart of the city. It is still popular with residents and tourists due to its balanced tenant mix of international and domestic retail chains combined with more local stores.
The shopping center will become the largest retail project in the city. By the time it is completed it will have a total retail area of 165,000 sq.m. The first phase opened in 2012. This is the first new large-scale project located close to the city center. It will include the biggest aquarium in Western Europe, a vast entertainment zone and a wide range of international brands including many new entrants to the Kyiv market. Retailers include Gap, Crocs, Real, New Look, Top Shop, Clarks, Timberland, Gant and Marella.
Kreschatik is the main street and retail corridor in Kyiv. It is also the premier and home to the most prestigious retail and office locations. Being located in the very center of the city the street becomes pedestrian for weekends and holidays with noticeably higher pedestrian flows. There is a mix of high street retail stores with middle-scale and luxury shopping centers (like Mandarin Plaza). The street is also one of the main tourist attractions in the city. Fashion and accessories brands, cosmetics stores mixed with entertainment, restaurants and coffee shops are among the main operators represented.
The biggest retail-entertainment center in Kyiv located between three metro stations. The project has a unique concept for the market with its extended entertainment offer including a cinema, rollerdrome, aquapark, skating-rink, etc. Retailers represented include Berskha, Marks & Spencer, BGN, Colin’s, Finn Flare, Guess, Lee Cooper, Mango, Marc O’Polo, Monton, , Promod, Pull & Bear, Sisley, Zara and United Colors of Benetton.
Passazh is a unique retail area located on Kreschatik Street. It is formed by two parts of a building comprising an isolated square with entrances to the stores from the street. The first and the second levels are occupied by retail, while the upper levels are residential. Tenant mix is represented by franchise-operated luxury brands (Gucci, Burberry, Roberto Cavalli, Salvatore Ferragamo, Bottega Veneta, Louis Vuitton), banks, cafes and restaurants. Besides it, luxury brand’s stores are located on Zankovetskogo and Gorodetskogo streets, which are located close to Passazh (together with Passazh they form a kind of luxury claster).
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 2,000 SQFT||RANGE OF UNIT SIZES (SQ FT)|
|Downtown||Locals, Tourists, Daytime Business, Conventioneers||Macy's, Nordstrom, Lucky Brand Jeans, Urban Outfiters, Banana Republic, Victoria's Secret, BCBG Max Azria, bebe, Forever 21, Gap, Guess, Skechers, Quicksilver, MAC Cosmetics, Oakley, Reebok Fithub||Sola Salon Studios, Poochland Dog Boutique, Roma Market (coming soon)||$24-$96 PSF||350-23,000|
|La Jolla / UTC||Affluent Locals, Tourists, Daytime Business||Ralph Lauren, Brooks Brothers, Warwick's, Roxy @ Quicksilver, Tommy Bahama, Kate Spade, Lucky Brand Jeans, Jos. A. Bank, White House|Black Market, Ligne Roset, BevMo, Gepetto’s, Lorna Jane Active Living Room, Orange Theory Fitness||YOGASMOGA, Madison Gallery||$36-$85 PSF||225-21,000|
|Mission Valley||Locals, Daytime Business, Tourists||DSW Shoe Warehouse, Old Navy, West Elm, The Container Store, Nordstrom Rack, Target, Costco, Apple Store, Microsoft, Bloomingdale’s, Nordstrom, Neiman Marcus, Macy’s, JC Penny, H&M, Forever 21, Burberry, Gucci, CH Carolina Herrera, Hermés, Henri Bendel, Jimmy Choo, Tiffany & Co., Kate Spade, Pottery Barn, Pier 1 Imports||Top Shop, Living Spaces, Johnny Was, Vince Camuto||$30-$48 PSF||400-30,000|
|Carmel Mountain Ranch||Locals||Trader Joe's, BevMo, Chico’s, Barnes & Noble, Nordstrom Rack, Sprouts Farmers Market, Marshalls, Ross, Michael’s, Costco, Ralphs, Banana Republic Outlet, TJ Maxx, Staples, Best Buy, Saks Off 5th, Sears Outlet||Angelika Film Center, Bicycle Warehosue, European Wax Center||$30-$42 PSF||790-12,000|
|Carlsbad||Locals, Tourists||Polo Ralph Lauren Factory Store, Coach, Wilsons Leather, Fossil Outlet, Apple Store, H&M, MAC Cosmetics, LOFT, Tilly's, Urban Outfitters, Talbots, Barney’s New York Warehosue, BCBG, Ulta, Bed Bath & Beyond, Anthropologie, LaCoste, Puma||Road Runner Sports, Big 5 Sporting Goods, Pure Barre||$24-$48 PSF||800-35,000|
|Highway 78 Corridor||Locals||Fry’s Electronics, Nordstrom Rack, Ross, Marshalls, Bed Bath & Beyond, Petco, Party City, Walmart, Cost Plus World Market, Toys “R” Us, Barnes & Noble, Michaels, Ulta, Lowe’s, Living Spaces, PetSmart, Old Navy, Target, Ashley Furntiure, Ethan Allen, Jerome’s Furniture||Hobby Lobby||$12-$42 PSF||900-58,000|
|Chula Vista||Locals||Mayc’s, REI, H&M, DSW Shoe Warehouse, Banana Republic, Ulta, Barnes & Noble, Best Buy, Anthropologie, Pier 1 Imports, Sprouts Farmers Market, Petco, Trader Joe’s, TJ Maxx, Target, Lowe’s, Burlington Coat Factory, JC Penny||Grocery Outlet, Chuze Fitness||$13-$40 PSF||400-50,000|
Data as of August 2012
Kyiv continues to hold the leading position in Ukraine in terms of the level of its food and beverage market development level. Recovery post the economic downturn has returned the level of footfall back to pre-crisis level.
Operators targeting the middle market and in the fast food sector have the highest development potential. Among international fast food chains currently only McDonald’s and Domino’s Pizza are represented in the market. KFC has opened in Ocean Plaza. Subway, Starbucks, Dunkin Donuts, Burger King are also considering the market for expansion either through franchising or directly.
Generally it is local operators that are most prevalent in Kyiv. Traditional cousine is popular and holds a considerable market share. Puzata Khata, Domashnya Kukhnya and Dva Gusya are well-known in this segment.
Sagaydachnogo Street and Shota Rustaveli Street are among the main locations for restaurants and bars. While there is also some catering offer located on other street retail corridors, for instance Kreschatik Street and Bol’shaya Vasil’kovskaya Street.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING||RENT FOR 3,500 SQFT UNIT|
|Gaslamp / East Village||Locals, Tourists, Daytime Business, Conventioneers||Nobu, BiCE Ristorante, Tin Fish, Searsucker, Fogo de Chao, Blind Burro, Union Kitchen and Tap, barleymash, Half Door Brewing Co, Water Grill, Bottega Americano, 1919, OMNIA Nightclub||$33-$96 PSF|
|Little Italy||Locals, Tourists||Mona Lisa Italian Restaurant, Craft & Commerce, NaPizza, Prep Kitchen, Buon Appetito, Davanti Enoteca, Bencotto, Monello, Underbelly, Juniper & Ivy, Kettner Exchange, Ballast Point Tasting Room & Kitchen, Herb & Wood, The Crack Shack, Bracero||$36-$96 PSF|
|Del Mar / Encinitas / Solana Beach||Locals, Tourists, Daytime Business||Kitchen 1540, Pacifica Del Mar, Chart House, Ki's Restaurant, Pizza Port, The Fish Market, Sbicca, Blue Ribbon Artisan Pizza, Pacific Coast Grill, Jake's Del Mar, Poseidon Restaurant, Searsucker, Urban Plates, Snooze an AM Eatery||$39-$105 PSF|
|La Jolla / UTC||Affluent Locals, Tourists, Daytime Business||George's At The Cove, Eddie V's, Whisknladle, Nine-Ten, Crab Catcher, Herringbone, The Spot, The Cottage, The Marine Room, Brockton Villa Restaurant, The Shores Restaurant, Duke’s, Catania, Puesto, Truluck’s, Eureka!, Draft Republic, Season’s 52, PF Chang’s, BJ’s Restaurant & Brewery, Rock Bottom Brewery||$30-$48 PSF|
|Uptown||Locals||Hash House a Go Go, Brazen BBQ, Urban Solace, Blind Lady Ale House, Uptown Tavern, Fig Tree Café, Buona Forchetta, Cucina Urbana, La Bonne Table, Great Maple, True North Tavern, Patio on Goldfinch, Banker’s Hill Bar, One Door North, Madison, Encontro North Park||$24-$39 PSF|
|Liberty Station||Locals, Tourists||Tender Greens, Slater's 50/50, Sammy's Woodfired Pizza, Fig Tree Café, Oggi's Pizza & Brewing Co, Corvette Diner, Stone Brewery World Bistro & Gardens, Con Pane, Solare Ristorante, Soda & Swine, Mess Hall at Liberty Public Market, Fireside by The Patio||$30-$48 PSF|
|Old Town||Tourists, Locals||Barra Barra Restaurant, Casa Guadalajara, Casa de Reyes, La Piñata, Miguel's Cocina, Old Town Tequila Factory, El Agave, Café Coyote y Cantina, Fred’s Mexican Café, Rockin’ Baja Lobster||$21-$60 PSF|
|Oceanside||Locals, Tourists||Bagby Beer Company, Flying Pig Pub & Kitchen, Local Tap House & Kitchen, Masters Kitchen and Cocktail, Breakwater Brewing Company, Mission Ave Bar and Grill, Surfsie Tap Room, Beer Brewing Company, PCH Bar & Grill, Pour House, Pirvateer, Legacy Brewing Company, Tap That, Oceanside Ale Works, Golden Coast Mead||$24-$36 PSF|
Data as of August 2012