Kraków is the second largest and one of the oldest cities in Poland. Its historic centre was inscribed on the list of World Heritage Sites as the first of its kind in Poland. Situated on the Vistula River in the Lesser Poland region, the city dates back to the 7th century. It has traditionally been one of the leading centres of Polish academic, cultural and artistic life and is one of Poland’s most important economic centres. It was the capital of Poland from 1038 to 1596.
The city is situated around 300 km south of Warsaw at the intersection of important transportation routes. Kraków has been trying to position itself as Europe’s Silicon Valley based on the large number of local and foreign hi tech companies.
Kraków is the second city in Poland (after Warsaw) most often visited by foreigners with nearly 10 million tourists annually.
Kraków’s central Old Town historic district has mostly been pedestrianised and the retail mix is diverse. Within the historic city centre the main retail streets are Florianska Street, Grodzka Street, Szewska Street and Slawkowska Street. The first two being the most important. There are also a number of shopping centres in and around Kraków, which have taken from the old town as being the first locations for new market entrants to the city.
Florianska Street is probably Kraków’s most famous and busiest shopping street. The street links the railway station close to the Brama Florianska gate to the Rynek Glówny. It is pedestrianised and long. The street attracts a broad mix of consumers. Retailers such as Orsay, Sephora, Promod, Douglas, Hebe, McDonalds are represented.
Rynek GlównyThe key retail streets in Kraków lead from the central Grand Square (Rynek Glówny), which is a tourist destination, though also attracts local residents and students alike. The main retailers around the Rynek are Zara, Empik, Matras, together with many restaurants and cafes.
Grodzka StreetGrodzka Street is the second busiest street in Kraków. It is one of the oldest streets of Kraków and was part of a trade route leading from south to north. It is part of the Royal Route to Wawel Castle. It attracts a broad cross-section of shoppers, students and tourists. Retailers represented on the street include Benetton, L’Occitane, Boss, Tous and Red Rubin.
BONARKA CITY CENTEROne of the biggest shopping centers in the region with almost 100,000 sqm of retail space on 2 levels. Located a bit off the centre of the city, this scheme creates a healthy competition to Galeria Krakowska.
zakopiankaZakopianka is one of the first shopping centre locations which used to be a dominant centre before Galeria Krakowska and Bonarka were constructed. It features an effective hypermarket operator and is surrounded by additional retail and entertainment functions like sport outlet stores, cinema, DIY.
Galeria kazimierzGaleria Kazimierz was the first modern retail location in Kraków. Located close to the city centre it combined both retail and entertainment. Two levels of modern retail supported by a cinema made it a destination point for many customers. It was however trading in a shadow of Galeria Krakowska.
Galeria bronowiceGaleria Bronowice - the newest shopping centre in Karków with 30k GLA, opened in 2013. Located in the northern part of the city, within an affluent and fast growing residential district. Together with adjacent IKEA, OBI DIY, Makro C&C the scheme creates strong retail destination for the whole city as well as the wide regional catchment.
GALERIA KRAKOWSKASimilar to Warsaw Zlote Tarasy it is connected with the Kraków main railway station and located in the strict city centre; one needs only 5 minutes to walk from this location to the historical Kraków market square.
|SHOPPING CENTER TO WATCH OUT FOR|
|Total Size (Sq.m)||42,000 SQ M|
|- Retail GLA||37,800 SQ M|
|- Leisure/Entertainment GLA||4,200 SQ M|
|Planned Opening Date||2017|
|Description||A NEW SHOPPING AND LEISURE CENTRE IN THE RESIDENTIAL DISTRICT WITH A STRONG FOCUS ON FASION AND LEISURE OFFER.|
|KEY AREAS / STREETS/SHOPPING CENTERS||Consumer Profile||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 200 SQM||RANGE OF UNIT SIZES|
|Rynek Glówny||Tourists||Zara||Matras||N/A||All sizes|
|Florianska Street||Mass market & tourists||Orsay, Sephora, Promod, Empik, McDonalds||Divers||N/A||Generally small|
|Grodzka Street||Mass market shoppers and tourists.||Benetton, L’Occitane||Red Rubin||N/A||All sizes|
|Bonarka City Center||Mass market||Auchan, Cinema City, Leroy Merlin, C&A, H&M, Peek & Cloppenburg, TK Maxx, Zara||TK Maxx||20 - 40 € / sqm / month||All sizes|
|Galeria Krakowska||Mass market||Carrefour, Saturn, Intersport, Peek & Cloppenburg, New Yorker, Reserved, C&A, H&M, Zara||30 - 50 € / sqm / month||All sizes|
|Zakopianka||Mass market||Carrefour, Castorama, Cinema City, Decathlon, RTV Euro AGD, Smyk||25 - 35 € / sqm / month||All sizes|
|Galeria Kazimierz||Mass market + high end elements||Alma, Cinema City, RTV Euro AGD, Pure, H&M, Zara||20 - 30 € / sqm / month||All sizes|
Data as of March 2016
Kraków has always been famous for its gastronomy provision in the city centre. The main areas for food and beverage are the city’s Old Town quarter and Kazimierz (Jewish District), just to the south of the centre. Restaurants in Kraków are characterized by a larger proportion of budget and mid range establishments aiming to appeal to the majority of diners, with a range of restaurants types, such as Italian pizza and pasta, which would be usual to most cities.
The Old Town (centred on the Rynek) has a wide variety of restaurants, cafes, bistros, grills, pizzerias, salad bars, etc to suit all tastes and budgets and are located in all types of buildings and on varying floors of old palatial residences and stately burghers around the oldest Medieval square in Europe. Kazimierz has many interesting and quirky bars, as well as coffee shops. There are not really any chain restaurants in the city centre, customers and tourists take advantage of unique restaurant concepts. Exclusive restaurants are limited mainly due to long established and typically traditional venues which may not be to everybody’s taste.
The situation is completely different in shopping malls where all recognizable chain operators are present, e.g. McDonald’s, KFC, Burger King, Subway, Costa Coffe and Starbucks among others.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATORS INCLUDING||RENT FOR 350 SQM UNIT|
|Rynek Glówny||Tourists||Wierzynek, Loza, Wentzl||N/A|
|Kazimierz||Locals, tourists||Local operators||N/A|
Data as of March 2016
Renata KusznierskaSenior Director, Head of Retail Agency
Direct: +48 (22) 820 20 20
Fax : +48 (22) 820 20 21
Mobile: +48 606 886 888