Kolkata, known as the intellectual city of India and formerly the capital of British India. Located on the banks of river Ganga, just 180 kms from the Gangetic delta, Kolkata covers almost 1,480 sqm with a population of over 14 million.
As a financial hub of East and North-East India, the city is expanding as it embraces a huge population influx from neighbouring states. In the last two decades, the city has seen a rapid change in retail as well as real estate developments and social infrastructure. Although the city saw an industrial dormancy after independence, in the last two decades it has witnessed significant economic development driven by the boom in the IT-ITeS sectors. Today the city is the trading and financial hub of Eastern India as well as the North-Eastern states. It is also seeing the entrance of many national and international companies from various sectors like IT, Banking, Financial services, Insurance, Healthcare, Hospitality, Real Estate and Education.
Over the years the city has evolved and embraced the concept of modern retail alongside traditional. It has become one of the prime destination for many national and international retailers. The retail hub of the city is located in the Central Business District (CBD) that comprise of Park Street, Camac Street, Theatre Road, Elgin Road and Lindsay Street. This particular submarket is one of the prime main streets locations, accommodating major international and local brands. Total mall space in Kolkata is 3.9 million square feet (msqf) with an overall vacancy rate of 3.1% as of Q1 2015. Most of the malls (barring a few in the peripheral locations) have been doing well with an occupancy of over 95%. Approximately 1.2 msqf of mall space is likely to be added within 9-12 months, taking the total mall space to over 5.0 msqf.
PARK STREET, CAMAC STREET, LINDSAY STREETThese main streets are Kolkata’s premier retail and office neighborhood and is home to numerous national and international retail brands. Park Street and Camac Street are some of the oldest and prime main streets of Kolkata, which have a large presence of retailers from F&B, jewellery and accessories followed by apparels categories, while Lindsay Street primarily has large presence of retailers from apparel category, catering to affordable and mid markets.onal retail brands.
ELGIN ROAD, THEATRE ROADElgin Road and Theatre Road have emerged over the past few years as an alternate retail destination to the prime main streets such as Park Street and Camac Street. These main streets also have a ready catchment of office goers as well as the residential localities of Central Kolkata. Elgin Road boasts Forum mall, a prime shopping mall in the city. It has good mix of brands of various positioning, including Mango, Aldo, Jack & Jones, Adidas, Nike, UCB and Shoppers Stop. Apart from that, Elgin Road also has presence of premium and designer brands such as Tommy Hilfiger and Ritu Kumar which have their stand-alone retail outlets.
GARIAHATGariahat is an established market which offers unparalleled retail exposure with a mix of local, national and international retail brands including Woodland, Adidas, Reebok and Levi’s.
SOUTH CITY MALLSouth City Mall is the one of most successful mall in East India with one of the highest footfalls. It was conceptualized to cater to the population in South City residential complex, while also serving nearby localitions such as Southern Avenue, Tollygunge and Golf Green. Over the years the mall has become one of the great success stories in terms of business. Brands such as Lacoste, US Polo, Marks & Spencer and Forever New add to the variety of this mall.
CITY CENTRE ICity Centre I measuring 300,000 sqf of leaseable space, is located in the central part of Salt Lake City, the first satellite township of Kolkata. The mall has a unique mix of local, regional and international brands such as Apple, Bose, Adidas, UCB, KFC, Pizza Hut, Arrow and Zodiac.
MANI SQUAREMani Square is a mixed-use development with a total development size of over 700,000 sqf with the retail mall measuing 355,000 sqf of leaseable area. The areas is located on EM Bypass, the eastern corridor of the city which connects the northern and southern districts. The mall mainly caters to the population of Kankurgachi, Maniktala and Salt Lake in northern and eastern parts of the city. It is the only mall on the EM Bypass stretch. Brands like McDonalds, Levi’s, Nike and Puma are present in the mall. It also has entertainment options like the Scary House, gaming zone Amoeba and 7D theatre. The mall has an entire floor dedicated to fine dining with restaurants such as Shack Lounge, Machaan, Flame N Grill & Mio Amore to savour the varied delicacies.
CITY CENTRE II, NEW TOWNCity Centre, New Town (350,000 sqf) is a prime mall with a tenant mix of local, national and international retailers. The mall primarily caters to the upcoming satellite township of New Town, Rajarhat along with northern fringes of the city. Brands such as Apple, Samsung, UCB, Reebok and Adidas have outlets here.
KANKURGACHI , VIP ROADKankurgachi and VIP Road are other prominent retail submarkets in Kolkata. The retail landscape continues to evolve as domestic and international brands assert their presence in this coveted neighborhood. These main streets cater to the Northern parts of the city with close proximity to the International Airport and peripheral business districts of Sector-V, Salt lake and Rajarhat.
DIAMOND PLAZADiamond Plaza is located on Jessore Road with a leaseable area of 197,500 sqf. It houses brands such as KFC, Pantaloons, Reliance Trends and others. It is the only mall in the North-peripheral region which caters to the consumers in affordable and mid segments.
QUEST MALL, Park CircusQuest mall (438,000 sqf), which is located in Park Circus, became operational in 2013. It is the first of it’s kind mall in entire East India, with dedicated zones for high-end and luxury brands. It is also the second largest mall in Kolkata. Kolkata’s prime residential locations such as Ballygunge and Queens Park are in close proximity to the mall, helping it to attract the desired target segment. Many international luxury apparel brands such as Gucci, Canali, Burberry, Emporio Armani andThe Collective have opened their first retail outlets in the city in this mall. Also, new entrants from the F&B category include restaurant chains such as Yauatcha, Serafina and Chili's.
|SHOPPING CENTER TO WATCH OUT FOR|
|Center Name||MERLIN ACROPOLIS|
|Total Size (Sq.m)||26,815|
|- Retail GLA||22,160|
|Planned Opening Date||Q2 2015|
|Consumer Profile||Mid and High-end segments|
|Description||It is part of mixed-use development apart and prime locations such as Ballygunge, EM Bypass are in close proximity to the mall.|
MERLIN ACROPOLIS, RAJDANGA MAIN ROAD
Merlin Acropolis is expected to be operational this year on Rajdanga Main Road in South-east submarket. It is a part of mixed-use development with a total retail area of 288,000 sqf. Some of the retailers that have commited space are Shoppers Stop, Vero Moda, Parcos and Cinepolis to name a few. The mall has a ready catchment of nearby prime locations such as Ballygunge, EM Bypass and other surrounding areas.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||AVERAGE rent for unit of 500 sF (PSFPM)||RANGE OF STANDARD UNIT (SQFT)|
|Lindsay Street/Park Street/Camac Street||Affordable & Mid segment||Rolex, Exclusive Lines, Arvind Store, Bata, Reebok, Woodland, Adidas, Zodiac, Nike, Levi’s, World of Titan, Apple Store, Reliance Jewellery||Joyalukas, Arvind Store, Au Bau Pain, Pizza Hut, Malabar Gold, TBZ||$ 8.5||400 - 600 & 1,000-3,000|
|Gariahat||Affordable & Mid segment||Pantaloon, Spencer’s, Levi’s, Reebok, Adidas, Raymond’s, World of Titan, Tanishq, Fast track||Airtel, Success, Titan Eye +||$ 3.2||400 - 800 & 1,500 - 4,000|
|Theatre Road/Elgin Road||Mid and High-end segment||Sony, Max, Tommy Hilfiger, Calvin Klein, World of Titan, UCB, Titan Eye Plus||Au Bon Pain,W, Aurelia, Ritu Kumar, Apple, Bikers Cafe||$ 4.8||500 - 1,000 & 1,500 - 3,000|
|Kankurgachi /VIP Road||Affordable & Mid segment||Pantaloons, Tanishq, TBZ, World of Titan, VIP, Samsonite||Sansita, Samsung||$ 2.7||500 - 700 & 1000 - 3000|
|Forum Mall||Mid and high-end segment||Shoppers Stop, Vero Moda, VIP, UCB, Liliput, Global Desi, Mango, Aldo, AND||TGIF, Forest Essential, Café Mezzuna||$ 9.5||1,000|
|South City Mall||Mid and High-end segment||Shoppers Stop, Pantaloons, Lacoste, Bose, Forever New, Nike, Timberland, Adidas, Guess, FCUK, Puma||Chili's, Café Mezzuna, Apple||$ 6.5||1,200|
|City Centre I||Mid and High-end segment||Shoppers Stop, Arrow, Wills Lifestyle, W, Adidas, UCB||Body Shop, Louis Philippe||$ 8.5||800|
|City Centre,New Town||Affordable & Mid segment||Pantaloons, Rene, Apple Store, Samsung, Arrow, Adidas, Gini & Jony||Max||$ 1.8||900|
|Mani Square||Affordable & Mid segment||West Side, World of Titan, Titan Eye +, Rene, Blue & Blues, Gini & Jony||Khadims, Bata, Reliance Digital Express||$ 5.0||1,000|
|Diamond Plaza||Affordable & Mid segment||Reliance Trends, Reliance CDIT, Reliance Foot Print, Archies, Pantaloons, Prapti, Bata, Big Bazzar||The Village, Woodland,Planet Fashion||$ 1.7||800|
|Avani Riverside Mall||Affordable & Mid segment||Pantaloons, Reliance Trends, Reliance CDIT, Peter England, Nike,Provogue,Biba||Prapti, People, Derby||$ 3.2||800|
|Metropolis Mall||Affordable & Mid segment||Pantaloons, Reliance Trends, Reliance CDIT, Peter England, Nike, Provogue, Biba||KFC, Pizza Hut, Fab India||$ 3.5||800|
|Quest Mall||High-end & luxury segment||Lifestyle, Spencers, Gucci, Burberry, Canali, Michael Kors, Emporio Armani, The Collective||Gucci, Burberry, Canali, Michael Kors, Emporio Armani||$ 9.5||800-1,200|
Data as of July 2015. 1 USD = 62.24 INR
Park Street and Camac street located in CBD are known as the food streets of the city. The entire stretch offers an array of fine dining restaurants, fast food joints, cafes and pubs. Brands such as KFC, Dominos Pizza, Pizza Hut, McDonalds and Barista are the major fast food brands present in these locations.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING||rent for 3,500 sF unit (PSFPM)|
|Park Street/Camac street||Affordable, Mid & High-end segment||Au Bon Pain, McDonald’s,KFC, Veda, Dominos, Cafe Coffee Day, Barista, Bar B Q, Marcopolo, Pizza Hut, Shisha||$ 7.0|
|Sector V||Affordable, Mid & High-end segment||McDonald’s, KFC, Cafe Coffee Day, Pizza Hut, Barbeque, Dominos, French Loaf, Barista, Subway, Back Stage, Sports Bar||$ 1.2|
Data as of July 2015
Nandini Taneja BhatiaAssociate Director, Retail Services
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