Johannesburg is one of the dominant African cities with a well established retail market. It is the largest city with a diverse and multi-cultural population of some 10 million people. It is the most affluent city in South Africa and, without doubt, an economic powerhouse in Africa, as well as the economic and financial hub of South Africa.
Johannesburg is a booming, happening city and the emphasis is on wealth creation, whether in business or on the streets. It has been doing so since its beginnings when the world’s richest gold fields were discovered in Johannesburg during the 1880s.
The Sandton area is one of the most affluent in Johannesburg and covers approximately 156sq.km. Due to a shortage of available land, the trend is to build skywards. It houses the flagship station of the Gautrain rapid rail link and has direct connections to OR Tambo airport and inner city commuter services from Pretoria and through Rosebank to Park Station Johannesburg. Sandton City recently received a R1.77 billion upgrade. This makes it one of the places to see and be seen. Much of Johannesburg tourism is centered on Sandton which has a string of 5-star hotels.
To the first-time visitor Johannesburg, from a retail perspective shopping malls are the most prevalent form of retail and the city boasts a number of malls each measuring in excess of 100,000sq.m. Sandton is the largest retail hub in Johannesburg, and is also the most prestigious.
Sandton City has a GLA of 158,000sq.m making it the biggest mall in South Africa. It has some 300 retailers including Stuttafords, Edgars, Checkers Hyer and Woolworths department stores. Other international retailers include Mango, Levi’s, G-Star Raw, Swarovski, Crabtree & Evelyn, Timberland, Tiger of Sweden, Fossil and Mamas & Papas.
Nicolway is a new center featuring some 86 stores. It has been designed to offer a convenient quality retail experience and a vibrant new tenant mix in an exceptional setting. There are three supermarkets including Checkers, Food Lovers Market and South Africa's first new-concept, Woolworths store.
Hyde Park Corner was the first fully enclosed decentralized shopping center in South Africa opening in 1969. It has evolved over the years to meet the aspirations of modern high end shopping, is ideally located in the heart of Johannesburg’s affluent northern suburbs. The centers rich legacy and timeless European elegance translates into a light spacious center that has an old world charm and exclusivity. There are some 130 stores amounting to 27,500sq.m. Retailers such as Burberry, Porsche Design, Thomas Pink and Samsonite are represented.
The Mall of Rosebank the powerful magic of Africa is perfectly fused with elegance and sophistication of Europe to create a world of shopping splendor in one of South Africa’s leading shopping and entertainment complexes in one of the trendiest business nodes in the country and easily accessible from all major cities in Gauteng. It is convenient for fun seekers, local shoppers and international visitors. The Gautrain station is opposite the Mall. Currently major revamps and extensions are underway and a further 30,000sq.m will be added to the current retail offering by the end of 2014.
Melrose Arch’s new urban design has created a quality mixture of both in and out-doors residential, commercial, retail and leisure spaces. It has over a 100 boutiques and offers a café culture.
From being a large community center in the 1970s, Cresta has now emerged into a regional shopping destination currently boasting a GLA of 94,000sq.m. This 35year old “grand dame” of shopping center culture, has sustained her prominence and survived in an environment that has seen the proliferation of other retail developments in its immediate catchment area as well as over-supply of retail in the Northern area.
Northgate boasts a GLA of 90,000sq.m located conveniently in Northriding for those that reside to the west of Randburg. It has been expanded several times since opening with a Pick & Pay Hyper and a gallery of a few shops to the centre it is today. It includes a Ster Kinekor, Northgate Ice Arena, Woolworths, Edgars and more recently a Lifestyle Centre. There are further plans to link the Lifestyle Centre to the other retail and entertainment space to create a mega mall of some 100,000sq.m.
Fourways is situated in the heart of one of Johannesburg’s most prestigious suburbs. The shopping and entertainment centre is some twenty years old. Retailers such as Woolworths, Edgars, Checkers Hyper, Queenspark, Dis-Chem, @ Home & C N A are represented among over 100 shops across a wide variety of sectors. In addition there are a further 20 restaurants, cafes and coffee shops. International retailers include Guess, Levi’s, Pandora, Nike, Aldo, Steve Madden and Nine West.
Clearwater mall is located in the rapidly expanding northwestern residential suburbs of Johannesburg. It is a family destination combined with world class shopping, entertainment facilities and several upmarket restaurants. The Mall has a three-legged triangular format with an anchor tenant at each point of the triangle on the lower level. The mall has over 90,000sq.m including Pick 'n Pay, Woolworths, Edgars, Stuttafords, Game, Dischem, KTM Hi-Fi Corporation and Incredible Connection Mega store. Major Fashion tenants include Jenni Button, Baby Phat, Nine West, Forever New, Skechers, Old Khaki and H&T New York. The F&B offer includes KFC, Roman's Pizza, Charnlee's, Juicy Lucy and Ola Milky Lane.
The Greenstone development (75,000sq.m GLA) opened in 2007 to the west of the Edenvale CBD and is situated on the top of Greenstone Hill. It has 150 tenants including Pick 'n Pay, Game, Woolworths, Ster Kinekor, Dischem, Foschini, Mr Price and Pepkor Group of stores, Clicks, Cotton On, Skechers, Sunglass Hut, Bata and The Body Shop.
The Glen is the most important shopping center in Johannesburg South. The Glen Shopping Centre has over than 200 stores; an average foot-count of 1.2 million per month. It is anchored by Woolworths, Pick 'n Pay, Game, and many more. A recent R370-million expansion project added a total of 3,700 parking bays, 50 new stores, and introduced a new Home Style centre including retailers such as Hi-Fi Corporation, Incredible Connection, Coricraft and Weatherly’s.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 200 SQM||RANGE OF UNIT SIZES|
|Sandton City||Upper/middle income||Checkers/Edgars/Stuttafords||Zara/Dumond/Kurt Geiger||Depends on location from R1000/sq.m/month||Various|
|Nicolway||Upper/middle income||Checkers/Woolworths/Incredible Connection||Neg. up to R350p/sq.m/month||Various|
|Hyde Park||Upper income||Pick’nPay/Woolworths/CNA||Spillhaus/Avoona/Generation/Burberry||R350/R500 /sq.m/month||Various|
|Rosebank||Upper/middle income||Pick’nPay/QueensPark/Increible Connection||N/A||Various|
|Melrose Arch||Upper income||Mr Price/Truworths/Foschini||Haagen Dazs||R500/R800/sq.m/month||Various|
|Cresta||Upper/middle income||Checkers/Game/Truworths/Woolworths/Foschini||Neg. from R350/sq.m/month||Various|
|Northgate||Middle income||Pick’nPay/Woolworths/Game/Mr Price/CNA/Clicks||Meltz||Neg. from R350/sq.m/month||Various|
|Fourways||Upper/middle income||Checkers/Woolworths/CNA/Truworths/Foschini||Subway||Neg. from R350/sq.m/month||Various|
Data as of January 2013
Johannesburg with its multi-cultural, multi-racial population offers a dining experience from everywhere in the world from Italian to Greek, French to Chinese. Family outings to the more family orientated restaurants are equally catered for in all Shopping Centers and Malls
The affluent area of Sandton is the center of fine dining in Johannesburg, offering a wide range of restaurants, coffee shops plus the top class hotels in the area all have good restaurants.
Parkhurst is also a well established and probably the trendiest area for restaurants. Fourth Avenue offers a range of pavement cafes, intermingled with interior design boutiques, gift and clothing shops, and a concentration of hair and beauty salons.
Greenside continues to attract “foodies” though is attracting new food and beverage establishments as the old guard moves out to the Western Cape or to Sandton.
Melrose Arch has a selection of restaurants catering to all tastes and budgets, set out in a cobblestoned urban quarter, close to Sandton and Rosebank suburbs.
Parktown North also has some 26 food & beverage outlets including Woolworths Food, Vida e Caffe, Wombles Steak House plus a number of other top class restaurants, now that the Parktown Quarter has been created by the owners of the Northpark Centre.
A new Chinatown has been established in Derrick Avenue in Cyrildene is lined with small Chinese restaurants.
Some of the more successful restaurants that cater for the lunchtime trade are Europa, Debonairs, Akhalwaya’s, Fishaways to name a few.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATORS INCLUDING||RENT FOR 350 sqm UNIT|
|Hyde Park||Upper||Frantelli/Licorish Bistro||R100/sq.m/month|
|Rosebank||Upper/Middle||Sophia Resturant/Tsumani Seafood||R45/sq.m/month|
|Melrosh Arch||Upper||Moyo/The Meat Co.||R70/sq.m/month|
|Fourways||Upper/Middle||Yamakazi Sushi/Ciao Baby Cucina||R35/sq.m/month|
Data as of January 2013