Hyderabad is the capital of the newly formed Indian state of Telangana. It is located on the banks of the Musi River surrounding the Hussainsagar Lake in the Deccan Plateau of Southern India. The city’s area is 650 square kilometers and hosts a population of 7.7 million.
Among the cities of Telangana, Hyderabad is the largest contributor to the state’s GDP, state tax and other revenues. Hyderabad has emerged as a hub for the information technology, pharmaceuticals and biotechnology industries and is known as “India’s pharmaceutical capital” and “Genome Valley of India”. The city is a major centre for higher education and research, and is among the global centres of information technology for which it is known as Cyberabad (Hi Tech City).
Hyderabad’s retail market is characterised by unorganized retailers i.e. Mom and Pop shops and organized local retail chains such as departmental stores. The city’s retail market is mostly concentrated on main streets because of a lack of shopping centre supply. However with new developments coming on stream and government support for FDI in retail, it is expected that there will be a surge in Hyderabad’s retail market prospects.
BANJARA HILLSBanjara Hills is the wealthy commercial district of Hyderabad. Three lavish hotels from the Taj group, Radisson Blu Plaza, premium brands at GVK One mall and classy restaurants at City Centre Mall make the area a frontrunner in luxury retailing.
KUKATPALLYThis area has a number of regional departmental stores like CMR, Chandana Brothers, R S brothers, South India Shopping mall as well as national departmental stores like Westside, Shoppers Stop, Pantaloons. Its proximity to the IT hub, international airport, industrial areas and upcoming mall supply has attracted many domestic and international brands.
JUBILLEE HILLSJubilee Hills is an elite residential area marked by large bungalows, restaurants, specialist hospitals and recreation centres. Home to the Telugu film industry, media houses, business tycoons and politicians, this area attracts premium domestic and international brands in all categories. Jubilee Hills Road No 36 is the shopping destination with many international flagship stores such as UCB, Jack & Jones, Only, Diesel, Timberland and Tissot.
PUNJAGUTTAPunjagutta is a major transit point for all areas of the city and hence, traversed by people of all age groups. Begumpet - Nagarjuna circle stretch witnesses a lot of retailing activity due to the Hyderabad Central mall, jewellery and large wedding stores, footwear and book stores.
ABIDSAbids is the oldest business location in the city due to the presence of government head offices and proximity to Nampally Railway station. Jagdish market, Mozamjahi market, Mubarak Bazaar, MPM Mall and other old renowned shops offer a wide variety of products ranging from traditional jewellery, apparel, footwear to books, electronics, furniture and bakery items.
HITECHITEC is the IT central hub of Telangana. The multi-national corporations in the Cyberabad and Financial District, plus the international hotels situated here ensure that a lot of corporate and foreign delegates visit HITEC. The Inorbit Mall in the heart of the HITEC attracts huge footfalls as it offers a variety of brands, restaurants and gaming. The suburbs of Madhapur, Gachibowli, Kondapur, Nallagandla and Miyapur are home to people employed by major IT companies, so have an assortment of quick service restaurants (QSRs), cafés and other retail establishments.
Inorbit Mall Cyberabad (HITEC City)Inorbit mall in Cyberabad became operational in 2008 with 55,741 sqm (approximately 600,000 sqf) of retail floor space, cinema complex and food court. It hosts a mix of mass-market and upmarket brands under the same roof, just 20 minutes away from city centre.
GVK One Mall, Banjara HillsGVK One mall houses up market brands like Mango, Aldo, Promod and Starbucks to name a few. GVK One mall became operational in 2009 providing 46,451 sq.m (approximately 500,000 sqf) of retail floor space, cinema complex and food court.
Forum Sujana Mall, KukatpallyForum Sujana mall became operational in 2014 and is situated in the North-west part of the city. It comprises of 60,386 sqm (approximately 650,000 sqf) of retail floor space including cinema complex and food court.
|SHOPPING CENTER TO WATCH OUT FOR|
|Center Name||GSM INFRA mall|
|Total Size (Sq.m)||39,483|
|- Retail GLA||30,193|
|Planned Opening Date||Q4 2016|
|Description||The only shopping centre with cinema and leisure in the north-west part of the city|
|SHOPPING CENTER TO WATCH OUT FOR|
|Center Name||TNR ESTATES MALL|
|Total Size (Sq.m)||32,516|
|- Retail GLA||23,225|
|Planned Opening Date||Q1 2016|
|Description||The only shopping centre with cinema and leisure in the northern part of the city|
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||AVERAGE RENT (PSFPM)||RANGE OF STANDARD UNIT (SQFT)|
|Jubilee Hills||Affluent residents, Filmstars, business tycoons and politicians||Jack & Jones, Quicksilver, Celio, UCB, Steve Maden, Levi’s, GAS, Raymond’s, Croma, Lusso Italia, Rolex, Mercedes Benz, Reliance Digital, Parx, Mebaz Corp, Splash, Dibella coffee Vespa, Neeru's Emporio, Canon||Neeru's, Biba, Puma||$1.8-2.2||2,000-7,000|
|Banjara hills (City Center, GVK mall)||Cosmopolitan shoppers of all age groups.||Alibaba Retail Store, Adidas, Arrow, Biba, Denizen, Hush Puppies, John Players, Louis Philippe, Puma, Spykar, Fabindia, Neeru's, Global Desi, AND, French Connection, Giordano, Calvin Klein, Mac, Charles & Keith, Aldo, Hidesign, Da Milano||Diesel, FCUK, Harley Davidson, Marks & Spencer, Jade Blue||$4.0-4.5||500-4,000|
|Punjagutta (Hyderabad Central)||Family shopping||AND, Blackberrys, Giovani, Guess, Indigo Nation, Maybelline, Provogue, Park Avenue, Revlon, The Body Shop, Wrangler||Tanishq, CMR Exclusive, Bare||$2.1-2.4||500-3,000|
|Kukatpally||Local residents (diverse socio-economic groups)||CMR, R.S. Brothers, Chandana Brothers. Kalyana Kanchi, South India Shopping mall, Tanishq, Reliance Trends, Reliance Digital, Chennai shopping mall, Spencers, Malabar gold, Khazana jewellery, Sangeetha Mobiles, Kalanjali sarees, Westside, Kalanikethan, Womans World||Pantaloons, Spar||$2.2-2.3||3,000-25,000|
|Abids||Local residents||Neeru’s, Cherma’s, Manyavar, Hollywood Footwear, Meena Bazaar, Bata, Bulchand Jewellers, Brand Factory, Big Bazar, Metro Shoes, Khazana Jewelers||Vodafone, Airtel||$1.8-1.9||500-8,000|
|HITEC City||Cosmopolitan shoppers, workers||Lacoste, M&S, Lifestyle, ShopperStop, Hypercity, Nokia, Univercell, Chemistry, New U, Ikon Furniture, Parcos, Adishwar Electronics, FastTrack, Bata, Toyota, Hyundai, Maruti , Ratnadeep, Rush Sports Bar.||Being Human, Nike||$1.6-1.8||1,500 -5,000|
Data as of May 2015. 1 USD = 62.24 INR
From Biryani and Irani chai to subs and cocktails, Khubaani ka meetha to elegant international desserts, the food and beverage offered in Hyderabad has something that suits all tastes at various price points. It offers a variety of Indian and International food, however the star attractions is still local cuisine.
The food and beverage sector in Hyderabad also offers international and regional cuisines through specialty restaurants such as Afresco, Kibbeh, Wang’s Kitchen, La Cantina, Kababish, Alchemy, Isda Thai, Aqua, Waterfront – Café d Lake, and international chains like Hard Rock Café, TGIF, KFC, McDonald’s, U.S. Pizza and Quiznos.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING||RENT FOR 3,700 SF UNIT (PSFPM)|
|Jubilee Hills||Affluent consumers for special occasions or a family get together. IT professionals from nearby areas on weekends.||Dominos, Urban Asia, Via Milano, Sia, N Grill, Daspallah, Chattes 36, Rayalseema Rachulu, Cream Stone, Café Coffee Day, Barista, Minerva Coffee, Beyond Coffee, Chutneys, Celebrations, Uber deck, Taj Mahal Hotel, Ulava Charu, Starbucks, Cuppa, Olive Soda Bottle Opener, Bombay Duck||$1.6-2.1|
|Banjara Hills||Elite.||Hard Rock Café, KhaanSaab, China by Marcopolo, Amore, The Dhabba, Delli Galli, Grill Kitchen, Sizzling Joe, China Express, Papa Johns, Cream Stone, Flurys, Simply South, TGIF, Vasanta Bhavan, Little Italy||$1.4-1.8|
|Punjagutta (Hyderabad Central)||Young population||Pizza Hut, McDonald’s, Ohri’s, Kibbeh, Sigree, Kritunga||$0.8|
|Abids||Family||Taj Mahal Hotel, McDonald’s, Java Green, Abid’s Bistro, Santosh Dhaba, Ohri's Gufa||$0.6-0.7|
|HITEC City||Business visitors, workers, corporate events.||McDonald’s, KFC, Dominos, Chic King, Subway, Paradise, Café Nandini, Coffee World, Nautanki Gali, Square, La Cantina, Newscafe, Prego, Blue Fox, Indian Art Café, Chillies, Mainland China, Mastkalandar, Beer House, IDP (Idli Dosa People), Chilis, Dunkin Donuts, Fusion 9||$1.4-1.8|
Data as of May 2015. 1 USD = 62.24 INR
Naveen KishoreAssistant Vice President, Agency Retail - Hyderabad
Cushman and Wakefield India Pvt. Ltd.
Unit 111, Maximus 2B, Raheja Mind Space
Hitech City, Hyderabad 500081
O +91 (40) 4040 5555
M +91 8790052121
F +91 (40)4040 5566