Hyderabad is the capital of the Indian state of Andhra Pradesh. It is located on the banks of the Musi River in the Deccan Plateau in Southern India. The city’s area is 650 square kilometers and hosts a population of 7.7 million. Among the cities of Andhra Pradesh, Hyderabad is the largest contributor to the state’s GDP, state tax and other revenues.
Hyderabad has emerged as a hub for the information technology, pharmaceuticals and biotechnology industries and is known as “India’s pharmaceutical capital” and “Genome Valley of India” The city is a major centre for higher education and research and is among the global centres of information technology for which it is known as Cyberabad (Hi Tech City).
Hyderabad’s retail is characterised by unorganized retailers i.e. Mom n Pop shops and organized local retail chains such as departmental stores. The Hyderabad retail market is mostly concentrated on main streets because of a lack of mall supply. However with new developments coming on stream and government support for FDI in retail, it is expected that Hyderabad’s retail market prospects will be boosted.
Banjara Hills is the wealthy commercial district of Hyderabad. Three lavish hotels from the Taj group, Radisson Blu Plaza, premium brands at GVK One mall and classy restaurants at City Center Mall make the area a seat for luxury retailing.
The area has a number of regional departmental stores like CMR, Chandana Brothers, R S brothers while now its proximity to the IT hub, international airport, industrial areas and upcoming mall supply has attracted many domestic and international brands.
Jubilee Hills is an elite residential area marked by large bungalows, restaurants, specialist hospitals and recreation centers. Home to the Telugu film industry, media houses, business tycoons and politicians, the region attracts premium domestic and international brands in all categories. Jubilee Hills Road No 36 is the shopping destination with many international flagship stores such as UCB, Jack&Jones, Only, Diesel, Timberland and Tissot.
Punjagutta is a major transit point for traffic to all areas of the city hence, is most traversed by people of all age groups. Begumpet - Nagarjuna circle stretch witnesses a lot of retailing activity due to the Hyderabad Central mall, jewellery and large wedding stores, footwear and book stores.
Abids is the oldest business area in the city due to the presence of government head offices and proximity to Nampally Railway station. Jagdish market, Mozamjahi market, Mubarak Bazaar, MPM Mall and other old renowned shops offering a wide variety of products ranging from traditional jewellery, apparel, footwear to books, electronics, furniture and bakery items.
HITEC is the IT central hub of Andhra Pradesh. The multi-national corporations in the Cyberabad and Financial District, plus the international hotels situated here ensure that a lot of corporate and foreign delegates visit HITEC. The Inorbit mall in the heart of the HITEC attracts huge footfalls as it offers a variety of brands, restaurants and gaming. The suburbs Madhapur, Gachibowli, Kondapur, Nallagandla, Miyapur are home to people employed by major IT/ITeS companies and hence have an assortment of quick service restaurants (QSRs) restaurants, cafés and other retail establishments.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 200 SQM||RANGE OF STANDARD UNIT (SQFT)|
|Jubilee Hills||Affluent residents, Tollywood actors, business tycoons and politicians||Diesel, Jack & Jones, Aptronix, Timberland, Quicksilver, Celio, UCB, Steve Maden, Tommy Hilfiger, Levi’s, GAS, FCUK, Raymond’s, Helios, croma, Lusso Italia, Orion furnishings.||Rolex, Porsche, Mercedes Benz, Forever jewel, Reliance Digital, Parx, Mebaz Corp, Splash, Dibella coffee Vespa, Neerus Emporio, Canon,||$2.2-2.6/sqft.month||2,000-7,000|
|Banjara hills (City Center, GVK mall)||Cosmopolitan shoppers of all age groups.||Harley Davidson, DC Design, Mango, Aldo, Charles & Keith, Raymond’s, Woodland,Puma, Jade Blue ,Levis, Promod, Alcott, Mac, Neeru’s, Biba, W, Anahita.||TarunTahiliani boutique, FCUK, Senses, Dibella coffee, Natures Basket, AND, Global Desi, Kashish||$1.9-2.2/sqft.month||500-4,000|
|Punjagutta( Hyderabad Central)||Family shopping||Kalaniketan Wedding Mall, Joyallukas, Mangatrai, Musaddilal, MBS, TBZ, Tanishq, Mor, GRT Jewellers, Reliance Jewels,Westside, Maya Furnishings, Mochi, Metro, Centro, Brisah, Home Town, Splash, Wrangler, Bajaj electronics, Orra jeweler,||McDonalds, Womans World, Forever Jewels, Ethnicity||$1.5-1.9/sqft.month||500-3,000|
|Kukatpally||Local residents (diverse socio-economic groups)||CMR, R.S. Brothers, Chandana Brothers. Kalyana Kanchi, South India Shopping mall, Tanishq, Reliance Trends, Reliance Digital, Reliance Living, Chennai shopping mall, Spencers, Malabar gold, Khazana jewellery, Sangeetha mobiles, Kalanjali sarees, Westside, Kalanikethan, Womans World||Reliance Jewels, Kalakunj, SIX shopping mall, Manish ethnic wear||$1.3-1.7/sqft.month||3,000-25,000|
|Abids||Local residents.||Neeru’s, Cherma’s, Manyavar, Hollywood Footwear, Meena Bazaar, Bata, Bulchand Jewellers, Brand Factory, Big Bazar, Metro shoes, Khazana jewelers, Mc Doanlds||$1.9-2.2/sqft.month||500-8,000|
|HITEC City||Cosmopolitan shoppers, workers||Lacoste, M&S,Lifestyle, Shopperstop, Hypercity, Nokia, Univercell, Chemistry, New U, Ikon Furniture, Parcos, Adishwar Electronics, Fasttrack, Bata, Toyota, Hyundai, Maruti , Ratnadeep, Rush Sports bar.||Croma, Mac, Papa John’s Pizza, Mastkalandar||$1.7-2.2/sqft.month||1,500 -5,000|
Data as of August 2012
Hyderabad has a wide-ranging food and beverage offer to suit all tastes and price points. It offers a variety of Indian and International food but the star attractions in the F&B category are still local cuisine.
Due to the transient population, the city has a blend of traditional Nizami food styles through to more cosmopolitan flavours. From Biryani and Irani chai to Subs and cocktails, from Khubaani ka meetha to the classy international desserts, from Haleem to Sushi, the food and beverage offer in Hyderabad has something for all.
The Food and Beverage sector in Hyderabad also offers international and local regional cuisines through specialty restaurants such as Afresco, Kibbeh, Wang’s Kitchen, La Cantina, Kababish, Alchemy, Isda Thai, Aqua, Waterfront – Café d Lake, and international chains like Hard Rock Café, TGIF, KFC, McDonald’s, U.S. Pizza and Quiznos.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING||RENT FOR 3,700 SQ.FT UNIT|
|Jubilee Hills||Affluent consumers for special occasions or a family get together. IT professionals from nearby areas on weekends.||KFC, McDonald’s, Dominos, Urban Asia, Via Milano, Sia, N Grill, Daspallah, Chattes 36, Rayalseema Rachulu, Cream Stone, Café Coffee Day, Barista, Kailash Parbat, Minerva Coffee, Beyond Coffee, Chutneys, Celebrations, Uber deck,||$1.9-2.2/sqft/month|
|Banjara Hills||Elite.||Hard Rock Café, Karachi Bakery, Angeethi, Fusion 9, Barbeque Nation, Bikanerwala, Syn, TGIF, Zafraan Exotika, Ruci & Idoni, Firangi Paani, Sahib Singh Sultan, Great Kebab Factory, Eatmor.||$1.5-1.9/sqft/month|
|Punjagutta||Younger population post||Pizza Hut, McDonald’s, Ohri’s, Kibbeh, Sigree,||$1.1-1.5/sqft/month|
|Abids||Families during festivals||Taj Mahal Hotel, McDonald’s, Java Green, Abid’s Bistro||$1.5-1.9/sqft/month|
|HITEC City||Business visitors, workers, corporate events.||McDonald’s, KFC, Dominos, Chic King, Subway, Paradise, Café Nandini, Coffee World, Nautanki Gali, Square, La Cantina, Newscafe, Prego, Blue Fox, Indian Art Café, Chillies, Mainland China, Mastkalandar, Beer House, IDP (Idli Dosa People)||$1.5-1.9/sqft/month|
Data as of August 2012