Helsinki

HelsinkiHelsinki is the capital of Finland and at the same time the largest and most important city in terms of trading and market area. The Design Capital of the World in 2012 is neighbored by two other major Finnish cities, Espoo and Vantaa, and the three of these are usually referred to as the Helsinki Metropolitan Area (HMA) with the population of HMA exceeding one million. Helsinki itself sets the tone to the Finnish economy and to all other Finnish markets.

With broad avenues, grand architecture, well-tended parks and no high-rise buildings, Helsinki is a beautifully planned 19th Century city, but one that retains a small town feel. It is arguably closer in atmosphere and appearance to the major cities of Eastern Europe than those in the West, but it has the typically safe and clean reputation of a Scandinavian city.

The main shopping areas in Helsinki CBD are located in high streets like Aleksanterinkatu, Mikonkatu, Keskuskatu and Pohjoisesplanadi. There are also several large shopping centres located very centrally. Rental levels in these retail areas are the highest in Finland. Due to the weather conditions, shopping centres are also very popular in Finland.

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ALEKSANTERINKATU: 60.168714, 24.943600
KAMPPI: 60.168927, 24.936347
ESPLANADI: 60.167176, 24.949007
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ALEKSANTERINKATU

Aleksanterinkatu is the main retail street in Helsinki. Stretching from Mannerheimintie to Senate’s Square, it has several retail shops, including the famous Stockmann department store, H&M, Lindex, KappAhl, Zara, Object, Aleksi 13, Monki, Filippa K and Hugo Boss. Galleria Esplanad Shopping Centre and Kluuvi Shopping Centre are also located on the street. The Citycenter Shopping Centre is located close to Aleksanterinkatu.
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KAMPPI

Kamppi district is a centrally located area in the heart of Helsinki with Kamppi and Forum Shopping Centres attracting a constant flow of customers throughout the year, partly because of a bus and metro terminal located in the centre of Kamppi. It is one of the most popular retail areas in Helsinki where many international fashion brands have stores. Kamppi and Forum Shopping Centres have over 200 stores and include retailers such as Marimekko, Calvin Klein, Companys, Marc O’Polo, Odd Molly, Mango, Esprit, Benetton, Guess, Victoria’s Secret, Clas Ohlson, Gigantti, H&M, Lindex, KappAhl, Din Sko, Stadium, and Bestseller (Vero Moda, Jack & Jones, Only) .
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ESPLANADI and Mikonkatu

In the very centre of Helsinki, Esplanadi area consists of two streets, Pohjoisesplanadi and Eteläesplanadi. It has several coffee shops and a beautiful park, which during the summer period is always full of people. Esplanadi area is considered to be one of the most beautiful places in Helsinki and especially Pohjoisesplanadi one of the busiest high streets. It is home to some of the most popular Finnish designer brands such as; littala, Artek and Annikki Karvinen.Other international retailers on Pohjoisesplanadi include Louis Vuitton, Furla, Cos, Laura Ashley and Longchamp. Mikonkatu is a centrally located fashion high street, crossing Pohjoisesplanadi, which is home to new stores such as Marimekko and Michael Kors among Tara Jarmon, Alain Mikli and Tommy Hilfiger.

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Helsinki Shopping Centers - Cushman & Wakefield, Inc.

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Itis: 60.212017, 25.083053
Jumbo: 60.289854, 24.965002
Sello: 60.217861, 24.808800
Iso Omena: 60.161627, 24.738272
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Sello


Sello is the second largest shopping centre in Finland. It is located in Espoo only a 15 minute local train ride away from Helsinki city centre. The first part of the shopping centre was built in 2003 and an extension to it was made in 2005. Currently there are over 170 stores in Sello including not only fashion and electronic stores but also a movie theatre and one of the busiest libraries in Finland. The centre has been big on the environment and as an award for that the shopping centre was first in Europe to receive the Gold LEED environment certificate.
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Itis


Itis, in Eastern Helsinki, is the largest shopping centre in all of the Nordic countries. The centre was first opened in 1984 and two extensions to its premises were carried out by the end of 2001. Itis aims at being not only the largest but also the leading shopping centre in every other way in the domestic market: the shopping centre went through a facelift to boost the atmosphere and create a thriving environment for domestic and foreign brands. Itis currently has over 150 stores ranging from fashion to technology and over 20 restaurants. The shopping centre is easily accessed by a metro connection which takes approximately 20 minutes from the city centre.
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Jumbo

Jumbo was opened in 1999 and expanded in 2005. It is located in Vantaa, HMA. Due to its excellent location close to business and office hubs and the airport, Jumbo has been able to become the leading domestic shopping centre in sales value. There are also over 120 stores that sell everything from fashion to groceries. Flamingo entertainment centre opened in 2008 and is connected to Jumbo. The shopping centre is easy to access with a car and local busses. The New Ring railline also comes close by. With retail sales of 403 million euros in 2014 Jumbo was the biggest shopping centre by sales per year..
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Iso Omena

Iso Omena is also located in Espoo. The shopping centre was opened in 2001 and it has over 100 stores. In addition to fashion, there are also hypermarkets and stores specialised in well being. Iso Omena is under massive extension and refurbishment at the moment. There will be a new metro line and bus terminal opened to the public in August 2016. At the same time the shopping centre will increase lettable retail area and become one of the largest shopping centres in Helsinki MA.


SHOPPING CENTER TO WATCH OUT FOR
Center NameREDI
Total Size (Sq.m) over 60 000
- Retail NLAN/A
- Leisure/Entertainment GLAN/A
- Retail Park GLAN/A
Planned Opening Date 2018
Consumer Profile Local shoppers
Description REDI’s six residential towers, one office and one hotel tower will soar as high as 132 metres. At the base of the towers, surrounded by parks and the beach promenade, will be the largest shopping and lifestyle centre in Helsinki’s inner city.
SHOPPING CENTER TO WATCH OUT FOR
Center NameMall of Tripla
Total Size (Sq.m) 63 000
- Retail NLAN/A
- Leisure/Entertainment GLAN/A
- Retail Park GLAN/A
Planned Opening Date 2019
Consumer Profile Local shoppers, commuters
Description Tripla will be located in Pasila, Helsinki, the most busiest transport hub in the future. It will include a shopping centre Mall of Tripla, offices and hotels as well apartments.

REDI and Mall of Tripla

In Kalasatama, Helsinki, the construction company SRV is starting a new 60,000 m² shopping centre REDI, completing the Kalasatama area, which is, itself, under massive redevelopment. Another major scheme in the Helsinki Metropolitan area is Tripla, to be developed by the construction company YIT in Pasila, Helsinki, approximately 2.5 km from the Helsinki CBD. Tripla will include a new shopping centre with approximately 100,000 m² of new retail space as well as new office buildings, apartments, and two hotels. These projects will have a big effect to the overall retail market in the Helsinki Metropolitan Area upon completion, providing plenty of new opportunities for occupants.

MARKET OVERVIEW
KEY AREAS / STREETS/SHOPPING CENTERSConsumer ProfileMAJOR RETAILERS PRESENTNEW ENTRANTSTYPICAL RENT FOR UNIT OF 200 SQMRANGE OF UNIT SIZES
High street districtLocal shoppers, tourists, business densityStockmann, H&M, Aleksi 13, Kluuvi SC, Galleria Esplanad SC, Zara, Louis Vuitton, Marimekko, Tiger of Sweden, Filippa KThomas Sabo, Michael Kors, Björn Borg, XXL, Hamley’s shop-in -shop at Stockmann100-180€/sqm/month20-3,500 sqm (Stockmann department store 50 000 sqm)
KamppiLocal shoppers, commutersBestseller (different stores), Mango, Guess, United Colors of Benetton, Sisley, Esprit, Brothers, Anttila, Clas Ohlson, , LidlOdd Molly, Starbuck’s coffee, Burger King30-170 €/sqm/month20-1,500 sqm
ForumLocal shoppers, tourists, commutersH&M, Intersport, Stadium, Lindex, Seppälä, Nilson Shoes, Gina Tricot, The Body ShopGigantti, Marimekko, Victoria’s secret, Mango, Inglot80-120 €/sqm/month10-3,000 sqm
CitycenterLocal shoppers, commutersGina Tricot, Bestseller (Jack & Jones, Vero Moda), Habitat40-120€/sqm/month30-1,500 sqm
Itis (Shopping Centre)Local shoppers, Shoppers from nearby areasStockmann, Anttila, Zara, Stadium, H&M, Mango, LindexThomas Sabo, Ur&Penn30-120 €/sqm/month10-4,000 sqm*
Jumbo (Shopping Centre)Shoppers from surrounding areasPrisma, K-Citymarket (Hypermarkets), Stockmann, H&M, Anttila, Zara, Stadium, Intersport, Nilsson ShoesQuicksilver30-120 €/sqm/month10-4,000 sqm*
Sello (Shopping Centre)Local Shoppers, commuters, business density, shoppers from surrounding areasPrisma, K-Citymarket (Hypermarkets), Lidl, Aleksi 13, H&M,Halonen, Clas Ohlson, Stadium, Intersport, Esprit, Bestseller chainsMango, Burger King, Starbuck’s, Espresso House45-55 €/sqm/month30-3,000 sqm*
Iso OmenaLocal Shoppers, shoppers from surrounding areasPrisma, K-Citymarket (Hypermarkets), H&M, Lindex, , Stadium, Clas Ohlson35-100 €/sqm/month30-1,000 sqm*

Data as of November 2015

Helsinki has a diverse food & beverage culture and it is dominated by independent operators. There is a wide selection of different kinds of restaurants, traditional Finnish, ethnic, international, vegetarian etc. There are many fine dining places as well as more casual restaurants all over the city centre. In addition to this, there are five Michelin star restaurants in Helsinki.

Many of the best restaurants in Helsinki are located in the Southern part of the city. Esplanadi area offers many traditional coffee shops and restaurants, such as Café Esplanadi and Strindberg, next to a beautiful park. There are also many cafés and restaurants closer to the seafront and during the summer Helsinki provides idyllic island restaurants in the nearby archipelago.

Finns are among the biggest coffee consumers in the world so it is possible to find a café on almost every corner in Helsinki. It is a Finnish tradition to enjoy coffee at the Market square. There are also many cafes in Helsinki which are directly connected to museums or design in some way. The cafe scene has quickly developed, especially since the 1990s and above all in Helsinki. The main coffee chains include Arnolds and Robert’s Coffee. The first Starbucks in Finland opened at Helsinki Airport and another one opened in Helsinki CBD at the end of 2013. Swedish Espresso House is the newest coffee chain to establish into the Finnish Market and will have opened three coffee shops by the end of 2015. Espresso House is planning to expand significantly in the country.

The most important player in the fast food business is the domestic operator Burger-In Oy (including various franchisees). Burger-In Oy is strong in burger fast food with the Hesburger brand, but is also present in specialist coffee shops with the HeseCafe brand. A limited number of international fast food chains have entered the Finnish market including Subway, McDonald’s, Pizza Hut and Burger King which entered to the market in the beginning of 2014.

MARKET OVERVIEW
KEY AREASCONSUMER PROFILEFOOD & BEVERAGE OPERATOR INCLUDINGRENT FOR 350 SQM UNIT
Helsinki CBDTourists, business, wealthier localCafé Esplanad, Strindberg, Salutorget, Kappeli, Stockmann Food court, Palace, Kämp, Fazer Café, Olo, Burger King, Starbuck’s coffee, Hard Rock Café, O’Leary’s, McDonald’s, Vapiano, Hesburger 25-150€
Southern Helsinki (Punavuori, Eira, Kaartinkaupunki, Ullanlinna)Business, local people, touristsGaijin, Café Ursula, Saslik, Zuccini, Sea Horse, Palace, Sundmans, Havis, Bronda, Farouge, Savoy25-100 €
KaisaniemiLocal people, studentsAll types of restaurants and pubs25-80 €
KruununhakaLocal peopleAsk, Fishmarket, Svenska Klubben, Kirja, Kolme Kruunua, Luomo, Zinnkeller25-70 €
KallioLocal people, students, young adultsPub area20-50 €
Market Square and Market hallsLocal people, touristsLocal private shopkeepers and food producers

Data as of November 2015