Groningen is the seventh largest city of the Netherlands and the largest city and municipality in the north of the Netherlands. The city houses a University (Rijks Universiteit Groningen) and a University of applied sciences (Hanze Hogeschool). Groningen fulfills an important role as a regional and upper-regional (shopping) centre with both its historic city centre and the retail warehouse locations attracting visitors to the city.
Besides people living nearby, inhabitants from a wide radius are focused on Groningen for retail purposes. However, smaller cities in the north of the country, such as Leeuwarden, Drachten, Emmen and Assen, can be seen as competitors of Groningen although located relatively far away.
The city has just over 310,000 sq.m of retail space, which comes down to approximately 1.5 sq.m of retail provision per capita. The largest concentration of retail space is located in the city centre of Groningen, consistsing of nearly 125,000 sq.m. The city centre is one of the main shopping areas of the north of the Netherlands and has a significant catchment area mainly because of its solitary location compared to other cities. Because most consumers in the area of Groningen as well as students in Groningen are focussed on Groningen as their main shopping city, the city houses most of the well-known fashion brands in the centre. The city centre also has some small shopping centers such as Waagplein/Waagstraat and Westerhaven.
Outside of its city centre Groningen holds a district centre that is located in the neighbourhood Paddepoel (and holds an equal name) consisting of nearly 12,000 sq.m. Furthermore, the city also offers a retail warehousing location, Hoendiep, which has a GLA of approximately 40,000 sq.m.
GROTE MARKTThe Grote Markt is a lively square that is located next to the Waagstraat. Besides a retail function, the Grote Markt is well-known for housing other functions as well. Among others some food & beverage operators can be found on this square as well as the city hall and the tourist information office. The Grote Markt is generally quite popular for tourists visiting Groningen.
VISMARKTThe Vismarkt is a square in the city centre that is characterized by historical objects that house both retailers and food & beverage operators. A landmark building at the west side of the square that is part of the UNESCO world heritage houses the supermarket Albert Heijn and thus generally attracts quite some visitors every day. Furthermore, well-known retailers such as Bershka and G-Star are located at the Vismarkt.
A-KERKHOFA-Kerkhof is a shopping street located at the west side of the city centre. The high streets is characterized by the more high-end mass market retailers and luxury retailers that are located in this location. Among others Marc O´polo, Claudia Sträter, Hugo Boss and Tommy Hilfiger can be found at A-Kerkhof.
HERESTRAATThe Herestraat is the main shopping street of Groningen and houses many national and international retailers like Zara, Men at Work, Mango, JD Sports, River Island and department store de Bijenkorf. This street generally reaches the highest footfall of the city which has also resulted in the highest rents being achieved in this location.
GULDENSTRAAT / WAAGSTRAATThe Guldenstraat and Waagstraat together create a small retail block that is a continuation of the Herestraat and is connected to the Vismarkt and Grote Markt. Well known retailers in this retail block include among others Douglas, Esprit, Gerry Weber, TK Maxx and Burger King.
PaddepoelPaddepoel is a district shopping centre in the north of Groningen and is the largest of its sort in the city. The shopping center consists of approximately 11,700 sq.m and counts 85 points of sale. Some anchor tenants at Paddepoel are the supermarket Albert Heijn and the department store Hema. The centre has a large attractivity towards consumers that reside in the surrounding districts Selwerd and Vinkhuizen. The nearby university complex at the Zernike terrain results to an inflow of purchasing power to the shopping center as well.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 200 SQM (per sq.m per year)||RANGE OF UNIT SIZES|
|Herestraat||Locals/Tourist||de Bijenkorf, Hema, C&A, Zara, Men at Work, Miss Etam, Blokker, The Sting, Mango||Costes, River Island, JD Sports||EUR 700 - EUR 1,050||50 - 1,000 sq,m|
|Guldenstraat / Waagstraat||Locals/Tourist||Douglas, Esprit, Gerry Weber, Boekenvoordeel, Jeans Centre, Ici Paris XL||Burger King||EUR 500 - EUR 850||50 - 1,000 sq,m|
|Vismarkt||Locals/Tourist||Perry, Bershka, H&M, Xenos, Intertoys, Big Bazar, G-Star Raw, Albert Heijn||EUR 650 - EUR 950||50 - 1,000 sq,m|
|Grote Markt||Locals/Tourist||V&D, H&M, Coolcat, Lake Side, Ziengs, Expo, Ici Paris XL||EUR 400 - EUR 600||50 - 1,000 sq,m|
|A-Kerkhof||Locals/Tourist||Hugo Boss, Tommy Hilfiger, Claudia Sträter, Marc O’Polo||EUR 200 - EUR 400||50 - 1,000 sq,m|
Data as of October 2015
The Grote Markt accomodates, alike the Vismarkt, food & beverage operators. Furthermore the Grote Markt holds other functions of which the combination of these functions make the Grote Markt an intensively visited area. Because of the high footfall recorded in this location, food & beverage operators are mostly focused on tourists that visit Groningen, which is also reflected in the food & beverage supply. On Tuesday, Thirsday, Friday and Saturday the Grote Markt also forms a lively market place of which the market on Thursday only holds non-food products.
The Vismarkt is the central square of the city centre and accomodates lots of restaurants and cafés. Alike the Grote Markt operators tend to focus on day tourists visiting Groningen and as a result this is reflected in the food & beverage offered by these operators. On Tuesday, Wednesday, Friday and Saturday the Vismarkt also forms a lively market place.
The Poelestraat/Peperstraat area is well-known as the place to go for bars and cafés at night. Besides that several small restaurants are located in this area as well. While this area is mostly popular for locals, it is increasingly visited by tourists as well and as a result this f&b area is nowadays characterized by the mix of visitors.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING||RENT FOR 200 SQM UNIT|
|Grote Markt||Locals/Tourist||Kosterij, Newscafé, Fujiyama, Feithhuis, Der Witz, Hooghoudt, De Groote Griet||EUR 250 - EUR 400|
|Vismarkt||Locals/Tourist||Huize Maas, Sumo, Zomers, Huis de Beurs, Humphrey´s||EUR 200 - EUR 300|
|Poelestraat/Peperstraat||Locals||Het Pakhuis, Scooters, Ome Ko, De Spieghel, ´t Vaatje, Sinners||EUR 200 - 300|
Data as of April 2015
ARJEN BOESVELDTPartner, Head of Retail Agency
Atrium 3rd floor, Strawinskylaan 3125
1077 ZX Amsterdam
Tel: +3120 (800) 2035
Mob: +3161 (093) 0908