With a population of 5.5 million in the greater Frankfurt area, the city is one of Germany’s most important economic locations and also a major international financial centre. Around 380 financial institutions are located here, half of these from abroad. The European Central Bank (ECB), the German stock exchange and the Federal Financial Supervisory Authority (BaFin) are also based in the Frankfurt market area.
The city on the river Main is a destination for business travelers and tourists alike. In 2014, the city accounted for some 8.04 million overnight stays. Frankfurt’s world-famous trade fair venue accommodates events including Frankfurter Buchmesse and the International Motor Show (IAA) and contributes to this excellent result, as does the geographical location of the city at the heart of both Germany and Europe, many tourists start their journey here. Frankfurt International Airport contributes to the city’s global reputation and is the largest in continental Europe with some 60 million passengers in 2014.
Frankfurt’s CBD is the hot spot and centre of the Rhine-Main region’s retail landscape. The city’s most famous and most-frequented pedestrian zone is Zeil, which over 11,000 people visit hourly on a regular Saturday. While Zeil is characterised by department stores and national and international retail chains catering to the mid-market segment, the retail scene on Goethestraße is characterised by luxury fashion brands and designer boutiques such as Versace, Louis Vuitton and Armani. Further notable retail streets are Schillerstraße, Große Bockenheimer Straße, Biebergasse and Steinweg.
My Zeil and Zeilgalerie are the best-known shopping centres in the city centre, both located on Zeil. Skyline Plaza shopping centre opened on the edge of Frankfurt’s CBD in autumn 2013. Main-Taunus-Zentrum is the largest shopping centre in the wider Frankfurt region with 91,000 sq.m of mall GLA.
The city’s prime pitches stretch from Opernplatz in the west to Konstablerwache in the east and cater to every requirement: from day-to-day goods to luxury fashion, from major department stores to small boutiques. The shopping atmosphere varies from street corner to street corner. The area benefits from excellent accessibility via private and public transport and is served by S- and U-Bahn stations at Hauptwache and Konstablerwache.
GROßE BOCKENHEIMER STRAßE/ FRESSGASS
Various bars, cafés and restaurants await the shopper in the adjacent Große Bockenheimer Straße, which locals simply call “Fressgass” (feeding alley). In summer, the atmosphere is almost Mediterranean, as is the atmosphere in Schillerstraße especially while the popular weekly Schillermarkt is taking place. A number of retailers such as Golfino, Porsche Design, Apple, Douglas, René Lezard and Timberland are represented.
ZEILThe prime pitch for retail in central Frankfurt the pedestrianised Zeil. Footfall on this street is one of Germany’s highest, with figures of approx. 11,000 people per hour on Saturdays. The Zeil is characterised both by department stores such as Galeria Kaufhof and Karstadt and by national and international retail chains catering to the mid-market segment. Retailers such as Mexx, Tom Tailor, New Yorker, Adidas, Calvin Klein, Swarovski and Primark are represented. This mainstream mass market street is also the location of flagship stores of H&M, Zara and Douglas.
The pedestrian zone of Zeil was restructured several years ago, giving a general face-lift and elevating the shopping atmosphere considerably. The opening of the MyZeil shopping centre with its 41,000 sq.m retail GLA and its futuristic architecture provided a further positive boost to the image of Frankfurt’s top retail pitch.
GROßE BOCKENHEIMER STRAßE/FRESSGASSVarious bars, cafés and restaurants await the shopper in Große Bockenheimer Straße, which locals simply call “Fressgass” (feeding alley). In summer, the atmosphere is almost Mediterranean with shoppers, tourists and business people enjoying outdoor gastronomy. A number of retailers such as Apple, Hugo Boss and Zara Home are located in Fressgass.
Rossmarkt/KaiserstraßeKaiserstraße is one of the few places in Germany where you can still find authentic 19th century buildings. While the part of the street that leads to the main station is famous for its adult shops and for its nightlife, the other end of Kaiserstraße, towards the city centre has retailers such asBang & Olufsen, American Apperel, MAC, Navyboot, Rituals and Muji.
Neue KrämeNeue Kräme is a pedestrian zone and links Frankfurt’s prime pitch, Zeil, and the tourist attractions of the old town; the catherdral, Römer square and Alte Brücke. The number of retail chains locating in Neue Kräme has slowly risen over recent years and include Butlers, Swatch, Jack Wolfskin and Häagen Dazs.
STEINWEG AND BIEBERGASSESteinweg and Biebergasse are part of Frankfurt’s web of prime pitches. They link Fressgass and Goethestraße with Zeil. Footfall is high, demand for retail space is high and rents are accordingly stable. Long-term tenants are Goertz, Hugendubel and Marc O’Polo.
GOETHESTRAßEGoethestraße is Frankfurt’s luxury prime pitch, where shoppers enjoy an elegant and relaxed atmosphere. The street benefits from its proximity to Große Bockenheimer Straße, Hauptwache and the Banking District. The target market is very different to elsewhere in the city centre. Retailers and luxury brands on the street include Airfield, Chanel, Cartier, Bulgari, Tiffany&Co, Versace and Hermès. The streetscape which is characterised by historic prestige architecture has recently seen a number of refurbishments. Goethestraße 34 was recently completed and the mixed-use complex is now home to MCM and Twin-Set Simona Barbieri. Opposite, Goethestraße 37 was recently given a new façade and is now home to Lalique Boutique. ONE-Goetheplaza is the most prominent asset completed in recent years. The mixed-use concept with some 4,900 sq.m retail of GLA forms the entrance to Goethestraße from Goetheplatz. The modern building accommodates the flagship stores of Louis Vuitton and Nespresso among others.
SchillerstraßeIn the same area, Schillerstrasse is home to some 40 mid-market retailers such as Golf House, The Body Shop, Mavi Jeans and Lorey. It also hosts a market with around 50 stalls every Friday, a hotspot for lunch in Frankfurt’s CBD.
MyZeil is the dominant shopping centre within Frankfurt’s CBD. Zeilgalerie with some 12,900 sq.m mall GLA on seven storeys adjoins this modern and highly-frequented mall.. Plans for the refurbishment of the long struggleing Zeilgalerie were recently published whereby the current owner plans to demolish and redevelop the property. The neighbouring Kaufhof department store has already signed a pre-lease of 10,000 sq.m for the new building to extend its 24,000 sq.m of retail space. Shoppers will be able to stroll seamlessly from the older Kaufhof building into the new areas.
Skyline Plaza, adjacent to Frankfurt’s world famous trade fair and exhibition centre, and only a few hundred metres west of Frankfurt main railway station, was completed in autumn 2013.
Frankfurt’s shopping centre scene also includes a number of centres outside the CBD such as Hessen-Center (42,000 sq.m retail GLA) and NordWestZentrum (88,000 sq.m retail GLA). Outside the city boundaries, located between Frankfurt and the affluent Taunus region, Main-Taunus Zentrum with 79,000 sq.m of retail GLA is also a very popular shopping destination.
MAIN-TAUNUS-ZENTRUMThe largest shopping centre in Frankfurt is the Main-Taunus-Zentrum (91,000 sq.m retail GLA), built in 1964 as Germany’s first, and Europe’s first out-of-town, shopping centre. Today Main-Taunus-Zentrum remains one of the major centres in the Frankfurt region. Among the 170 shops are Appelrath & Cüpper, C&A, Breuninger, Galeria Kaufhof, Karstadt, Apple, Esprit and Guess.
MyzeilMyzeil, located right in the heart of Frankfurt and in the city’s most-frequented shopping prime pitch, Zeil, opened in 2009. Modern, eye-catching architecture and an interesting tenant mix that caters for the medium-to-upscale segment pulls crowds of shoppers from the pedestrian zone into this eight-storey complex. The tenant mix is also attractive to younger shoppers. Among Myzeil’s tenants are Anson’s, Saturn, Neo, Bershka, Gant, Guess, Hollister, Napapijri, Superdry and The North Face.
Skyline PlazaSkyline Plaza is the newest shopping centre in Frankfurt, having opened in 2013. It is located just outside the CBD in the newly-developed Europaviertel submarket and close to the trade fair and exhibition centre. Skyline Plaza provides some 38,000 sq.m of retail GLA accommodating 170 shops. Numerous retail concepts new to Frankfurt, such as the Inditex label Pull & Bear and the Italian brand Nero Giardini (shoes) with its first German store. Further tenants include Sergent Major, Strellson and the bookstore Osiander. Major tenants include Saturn and H&M. A further highlight in addition to retail and the enticing food court is the publicly accessible roof terrace, Skyline Garden.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT IN € FOR UNIT OF 200 SQM/MONTH||RANGE OF UNIT SIZES|
|Zeil||Mid Market||Galeria Kaufhof, Karstadt, Appelrath&Cüpper, Douglas, H&M, Primark, Adidas||Timberland||270||80 - 20,000|
|Große Bockenheimer Straße/Fressgass||Mid Market||Apple, Zara Home, Repeat, Petit Bateau, Twin-Set||Cadenzza, Stuart Weitzmann, Seiko||180||50 - 500|
|Schillerstraße||Mid Market||Liebeskind, Lorey, The Golf House, The Body Shop, Mavi Jeans||La Martina Maserati/Hessengarage||100||100 - 1,200|
|Kaiserstraße/ Rossmarkt||Mid Market||Wellensteyn, Urban Outfitters, Strauss Innovation, MAC Cosmetics, Navyboot, American Apparel||Golfino||95||100 - 1,200|
|Liebfrauenstraße/ Neue Kräme||Mid Market||Depot, Butlers, Swatch, Jack Wolfskin, Häagen Dazs||--||80||80 - 200|
|Biebergasse/Steinweg||Premium Location||Scotch & Soda, Stefanel, Max Mara, Hugendubel, Faber Castell, Marc O’Polo, Wempe||--||160 / 135||300 - 2,000|
|Goethestraße||Luxury Location||Versace, Gucci, Hermès, Chanel, Prada, Cartier, Louis Vuitton||MCM, Hublot||205||60 - 300|
Data as of August 2015
Frankfurt’s gastronomy scene is as local as it is international. Traditional Frankfurt restaurants (Apfelweinlokal) serving local dishes are renowned among tourists, business people and locals as are Frankfurt’s restaurants offering cuisine from all over the world. As is typical for any German metropolitan region, the range is broad, from system catering to Michelin-starred restaurants. Given Frankfurt’s affluent clientele, the city is home to a number of top restaurants. Currently nine restaurants in Frankfurt hold at least one Michelin star. They are located across the city, from the high-end Westend neighbourhood to the traditional Sachsenhausen city district. Tiger-Gourmetrestaurant by Christoph Rainers, located just outside the CBD and Villa Rothschild Kempinski by Christian Eckhardt located in Königstein im Taunus a very affluent suburb of Frankfurt hold two Michelin stars.
Within the CBD, Frankfurt’s Fressgass is a famous gastronomy hotspot. Employees from the adjacent banking make Fressgass a vibrant pedestrian zone, particularly at lunch times. Delicatessen stores such as Meyer Feinkost are located next to gastronomy concepts such as Maredo and various cafés (including Starbucks) and smaller restaurants. Around Fressgass, the range of restaurants includes steakhouses, Italian, Sushi, Thai and local restaurants to mention but a few.
Frankfurt’s station area is characterized by its very diverse gastronomy scene. Most restaurants serve international food. Thai, Vietnamese, Turkish and Indian restaurants dominate the vibrant street scene. The station area not only attracts many tourists, but also many business people on weekdays at lunch time. An additional attraction is the Kaisermarkt market, held twice a week on Kaiserstraße.
In addition to the Michelin-starred restaurants, the city is home to many more top quality restaurants serving high-end cuisine.
Locals, business people and tourists enjoy the great variety of restaurants, pubs and bars in Frankfurt’s southern city district of Sachsenhausen. Local restaurants are popular lunch and dinner destinations throughout the entire week. The famous Klappergasse, well-known for its traditional architecture, is a hot spot for bars, clubs and restaurants.
As Frankfurt is a major business destination, it comes as no surprise that its range of upscale bars and lounges is impressive, the majority located within the CBD.
Typical for Frankfurt and Germany in general is the high proportion of owner-occupied restaurants, cafés and bars, nevertheless, the number of chain operated premises is slowly rising. Among the most well-known chain restaurants operated in Frankfurt are Maredo and Blockhouse which focus on steak dishes. Vapiano and Osteria offer Italian food, while MoschMosch and Coa are featuring Asian dishes. The number of Burger restaurants is impressive in Frankfurt and still rising. Well-known operators are Urban Kitchen, Yours and Die Kuh die Lacht.
As Frankfurt is one of Germany’s major cities and also a business and tourist hotspot, national and international gastronomy chains such as McDonald’s, McDonald’s Café, Burger King, Pizza Hut, KFC, Subway, Gosch Sylt and Nordsee are located within the city’s boundaries.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING||RENT FOR 350 SQM UNIT|
|Große Bockenheimer Straße/Fressgass||Employees, shoppers, tourists||Mc Donald's, Starbucks, Häagen-Dazs, Maredo, Meyer’s, Stella, Eberts Suppenstube, Zarges,||N/A|
|CBD general||Employees, shoppers, locals tourists||Francais (Michelin Star), Gregorelli’s, Garibaldi, Coa, MoschMosch, Vapiano, Bull&Bear, Starbucks, McDonald’s||N/A|
|Sachsenhausen||Tourists, locals||Carmelo Greco (Michelin Star), Holbein’s, Coq au Vin, Gerbermühle, Apfelwein Wagner, Zum Feuerrädchen, Kanonesteppl, Fichtekränzi||N/A|
Data as of August 2015
Mark BarrettHead of EMEA Cross Border Retail & Leisure Agency
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