Den Bosch is the capital of the province Noord-Brabant and one of the major shopping cities in the south of the Netherlands. As the capital of the province it is the economic and administration centre of the province. It also is an important retail centre in the southern part of the country. The retail market of Den Bosch is, besides on its residents, focused on day tourists that visit the historic city centre.
Although competition with the relatively nearby located Eindhoven is fierce, Den Bosch’s popularity has grown over the past years, nowadays being the main shopping city of the south of the country together with Eindhoven and Maastricht.
The city centre of Den Bosch is characterized by the historic buildings. This is visible in most of its main streets, including Markt, Pensmarkt, Hooge Steenweg, Schapenmarkt and Hinthamerstraat. The only main retail area in which the historic city centre is hardly visible is in the shopping centre Arena. However, since there is a major parking garage located underneath this shopping centre, it forms a main entry point to Den Bosch´ city centre.
Next to its retail market, Den Bosch is well-known for its great mix with other sectors. It has a broad offer of food & beverage operators, both local and (inter)national operators are present in the main shopping area of the city. Furthermore there are various leisure amenities in the city centre, mostly related to the historic centre of the city.
Besides the retail floor space in the centre of Den Bosch the city also has a street market which takes place on the central square of the city “Markt” from Tuesday until Saturday every week. While this market is relatively small on Tuesdays, Wednesdays and Thursdays, the number of market stalls increases to some 130 on Fridays and Saturdays. This market is popular with locals and offers a wide variety of both fresh goods and clothes being sold here.
HinthamerstraatThe Hinthamerstraat is one of the main shopping streets of Den Bosch and houses both well-known national and international retailers. Among others ONLY, Vodafone, ICI Paris XL, Ecco, America Today, Blokker and Chasin´ are present in this street. The Hinthamerstraat connects to the Markt which is the main square of the city centre and popular by both locals and tourists.
PENSMARKTThe Pensmarkt is a relatively small retail location in the city centre of Den Bosch. Located next to the Markt, this retail area benefits from a high footfall. The highest footfall at the Pensmarkt, 40,400 consumers at an average Saturday2, is the highest footfall that is registered in the city centre of Den Bosch. Retailers present include among others Perry Sport, De Tuinen, ONLY, Van Haren and Hema.
HOOGE STEENWEGAlthough not recording the highest footfall of the city, the Hooge Steenweg remains one of the most popular locations to shop in Den Bosch. With among others Massimo Duti, Lola & Liza, The Sting and Foot Locker being present in this location its tenant mix is excellent.
MarktThe Markt in Den Bosch is the main square of the city centre and is well known because for its mix of retail, restaurants and cafés. Alike the Pensmarkt, Markt also records the highest footfall of the city centre with 40,400 visitors on an average Saturday2. Retailers that are present include among others de Bijenkorf, C&A, Costes, Hunkemöller and Steps. Next to its retail and food & beverage function, Markt is also the place where the tourist information office is located.
SCHAPENMARKTThe Schapenmarkt is a relatively short street, but is also one of the main shopping streets and directly borders the Markt/Pensmarkt. The street houses both, local and (inter)national retailers. Some (intern)national retailers present include among others V&D, Zara and H&M Men.
ARENAArena is a shopping centre that is located in the city centre of Den Bosch. Key tenants include Albert Heijn, Vero Moda, Vila, Blokker, H&M and New Yorker. The shopping centre consists of 13,500 sq.m floor space and is an important entry point to the city centre as a result of the parking garage that is situated underneath the shopping centre.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 200 sqM||RANGE OF UNIT SIZES (SWFT)|
|Hinthamerstraat||Locals/Tourists||Xenos, America Today, DIDI, Blokker, Ici Paris XL, Kruidvat, Amac, Flying Tiger||EUR 350 - EUR 1,100/sq.m/year||500 - 10,000|
|Pensmarkt||Locals/Tourists||V&D, de Tuinen, Ici Paris XL, Hema||EUR 800 - EUR 1,100/sq.m/year||50 - 1,000 sq,m|
|Hooge Steenweg||Locals/Tourists||The Sting, McDonald’s, Foot Locker, Jeans Centre, Open32||Paprika, Massimo Dutti, Lola Liza||EUR 750 - EUR 1,200/sq.m/year||50 - 1,000 sq,m|
|Markt||Locals/Tourists||Hunkemöller, C&A, de Bijenkorf, WE, Costes||EUR 750 - EUR 900/sq.m/year||50 - 1,000 sq,m|
|Schapenmarkt||Locals/Tourists||V&D, H&M Menn||EUR 400 – EUR 750/sq.m/year||50 - 1,000 sq,m|
|Arena||Locals/Tourists||H&M, Vero Moda, Vila, Albert Heijn||EUR 350 - EUR 550/sq.m/year||50 - 1,000 sq,m|
Data as of April 2015
The Korte Putstraat is the most well-known street for restaurants and cafés in Den Bosch. Although this street is located in the city centre, the area does not directly connect with the main shopping area and is therefore mostly known by locals. Nevertheless, as a result of being named in various tourist guides, an increasing number of tourists that visit Den Bosch is nowadays finding its way to the Korte Putstraat as well.
The Markt is the main square of Den Bosch and accomodates lots of restaurants and cafés. Besides the important role this square has for food & beverage, the intensively visited area is well found for the fashion shops and market stalls at Saturdays as well. Apart from the market on Saturdays there are also some smaller markets on Wednesdays and Fridays. The market on Wednesdays concerns a goods market. The market on Fridays on the other hand concerns a market with biological goods.
The Parade is known as the area that is filled with bars and cafés and is mostly visited at night. Though, in summers when these businesses open their terrasses, this area together with the Markt and the square at the Sint-Jan church are popular as well.
The Lepelstraat/Korenburgstraat area is situated close to the railway station and is therefore wel connected to the main city centre as well. This area accommodates both restaurants and cafés. Because of its location relatively close to the railway station, tourists generally find their way to this area as well and as a result there is a mix of visitors of this area.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATORS INCLUDING||RENT FOR 350 sqm UNIT|
|Korte Putstraat||Locals||Bistro Tante Pietje, Allerlei & Visserij, Lokaal 1650, Zoetelief, Lux, Le Meridien||EUR 200 - EUR 300/ sq.m/year|
|Markt||Locals/Tourists||In de Kleine Werelt, Ribs Factory, Top Corner,||EUR 300 - EUR 400/ sq.m/year|
|Parade||Locals||´t Pumpke, Hart van Brabant||EUR 200 - EUR 300/ sq.m/year|
|Lepelstraat/Korenburgstraat||Locals/Tourists||De zoete inval, Sirtaki, Sitio, Reiders, Bellagio, Van Puffelen, Me Gusta||EUR 200 - EUR 300/ sq.m/year|
Data as of April 2015
Den Bosch Contacts
ARJEN BOESVELDTPartner, Head of Retail Agency
Atrium 3rd floor, Strawinskylaan 3125
1077 ZX Amsterdam
Tel: +3120 (800) 2035
Mob: +3161 (093) 0908