Copenhagen is not only the capital of Denmark, but it is also a major regional center of culture, business, media, science, education and shopping. Copenhagen is the gateway to the other Scandinavian countries and is a “prototype” for a Nordic metropolitan city. The city is linked to Sweden via the Øresund rail and road bridge bringing shoppers from Malmö, southern Sweden and beyond.
The city is growing in population and attracts visitors from all over the world for business and leisure purposes. As a city it has been effective in becoming a city with high standards of living, happiness, job opportunities and great shopping opportunities for everyone. It attracts many visitors for business and conferences; consistently in the world’s top ten destinations. It is also the largest cruise port in northern Europe with over 600,000 passenger arrivals annually.
While being a metropolitan city, Copenhagen retains its character of well-preserved and beautiful architecture, with a mix of small and medium-sized shops in the city centre; one of the things that makes Copenhagen attractive to local shoppers and tourists. It is possible to take public transportation to most places, and all shopping can be made by foot or by cycle. The city is forerunner for many different projects, but particularly distinguishes itself by the focus on green economy, and this has paid off as Copenhagen has been granted the Green Capital Award 2014.
Copenhagen, along with the other big Danish cities of Aarhus and Odense, has an extremely low vacancy on its main shopping streets and shopping centers, with demand coming from both domestic and international retailers.
GAMMEL KONGEVEJ AND THE “BRO” STREETS
Each of these streets, Gammel Kongevej, Østerbrogade, Vesterbrogade, Amagerbrogade and Nørrebrogade, represents the major shopping streets for each district of Copenhagen. Gammel Kongevej is the most exclusive one, but in general they meet all shoppers’ needs.
KøbmagergadeKøbmagergade is also a major shopping street in the heart of Copenhagen, and is connected to Strøget. Købmagergade is just as popular as Strøget and offers many well-known domestic and international brands including Abercrombie & Fitch, Benetton, Tod’s. Valentino & Saint Laurent, and furtheremore Copenhagen’s new landmark Postgaarden which will include up to 4 retail shops is expected to be completed in March 2017.
“SECONDARY AREA”Pilestræde, Kronprinsensgade, Grønnegade, Antoniogade, Sværtegade, Ny Østergade and Christian IX Gade are the popular "off piste" streets where the more “edgy” shops are located. This area is definitely an interesting retail submarket with brands like ACNE, Christian Louboutin, Marlboro Classics, Marc by Marc Jacobs, Bruuns Bazar, Tiger of Sweden, Filippa K, Lacoste, Stella McCartney, Isabel Marant, BOYY and many more.
StrøgetStrøget is on the list of top three attractions for tourists, and is the nickname for the world’s longest pedestrian shopping street in the heart of Copenhagen. It runs from Rådhuspladsen (City Hall Square) to Kongens Nytorv and it covers Frederiksberggade, Nygade, Vimmeskaftet, Amagertorv and Østergade. The streets are lively, highly accessible by public transport and the pedestrian flow is very high. The average unit size is relatively small. There are no shopping centres in the prime retail area, however two great departmentstores, Magasin & Illum, are located respectively on Strøget and Kongens Nytorv. .
Frederiksberggade links Rådhuspladsen to Gammel Torv. Retailers such as New Yorker, Vero Moda, and Monki have stores along this high footfall section.
Amagertorv and Vimmelskaftet are generally characterized by more middle-market and high-volume fashion stores. In the vicinity of the Illum department store there are a number of long established upmarket retailers such as Illum Bolighus and Georg Jensen.
The number of high-end brands increases along Østergade, particularly with proximity to Kongens Nytorv. Retailers such as Louis Vuitton, Mulberry, Gianni Versace, Gucci etc. are all represented.
FISKETORVETA shopping centre close to the city centre; just twenty minutes’ walk from Rådhuspladsen. It has 112 stores and is home to retailers such as a Føtex, , The Body Shop, Silvan, Bahne, Stadium, McDonald´s, Foot Locker, IC Companys, Pilgrim, Monki, Superdry and Motivi.
FIELD’SLocated on Amager between the city centre and the Øresund bridge close to the airport, Field’s is a 74,000 sq.m shopping centre which is also part of the new Ørestaden City Development. It has some 136 stores leased to Bilka, Magasin, H&M, Zara and many other domestic and international retailers.
Lyngby StorcenterA popular shopping centre in Lyngby just 25 minutes from Copenhagen. Lyngby is known for customers with great spending power and consequently many retailers are located here i.e. Benetton, Tiger of Swedebn, Sand, Marlboro Classic, G-Star Raw and Day Birger et Mikkelsen.
FrederiksbergcentretA very popular local shopping centre in Frederiksberg with a metro station in the basement. This shopping centre has just been through a great extension adding on a third floor and 25 new exclusive shops i.e. & other stories, Sand, Tiger of Sweden & Cos.
|SHOPPING CENTER TO WATCH OUT FOR|
|Center Name||Copenhagen designer outlet|
|Total Size (Sq.m)|
|- Retail GLA||17,500 m²|
|- Leisure/Entertainment GLA||N/A|
|Planned Opening Date||October 2014|
Copenhagen Designer Outlet
Denmark’s largest outlet centER of 17,500 sq.m., Copenhagen Desginer Outlet, will open October 2014. This outlet center will be the first of its kind as it will be an indoor outlet in connection to the traditional shopping center City 2, which will function as an anchor tenant.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT PER ANNUM FOR UNIT OF 200 SQM||RANGE OF UNIT SIZES|
|Strøget : Frederiksberggade, Nygade, Vimmelskaftet, Amagertorv, Østergade||Tourists, local shoppers, workers||Gucci, Louis Vuitton, Hermes, Moncler, Mulberry, Burberry, Hugo Boss, Sephora, Disney, Lego, Georg Jensen, Zara, H&M, Marina Rinaldi, Zadig & Voltaire, Hotel Chocolat.||Michael Kors, Prada (TBC), Sportmaster, Hunkemöller||DKK 7,000 - 22,500 / sq.m||50 - 1,500 sq.m|
|Købmagergade||Tourists, local shoppers, workers||Abercrombie & Fitch, Geox, Monki, Diesel, Gina Tricot, Benetton, Vans, H&M, Marimekko, MAC||Tod’s, Valentino, Saint Laurent, Imerco, Ecco, The Body Shop, Superdry, Samsøe & Samsøe||DKK 5,000 - 22,000 / sq.m||50 - 1,500 sq.m|
|Secondary Area: Ny Østergade, Grønnegade, Kronprinsensgade, Pilestræde, Sværtegade, Christian IX Gade etc.||Tourists, local shoppers, workers||ACNE, Agent Provocateur, Junk Deluxe, Munthe, Ganni, Hästens Adidas, Day Birger & Mikkelsen Stig P, North Face, Marc by Marc Jacobs, Tiger of Sweden, Moss Copenhagen, Envii, Lagkagehuset, Hope, Brunello Cucinelli, Marc Jacobs, Stella McCartney, Shamballa Jewels||Munthe, Bitte Kai Rand, Boyy, Isabel Marant, Custommade, Rabens Saloner, Vagabond, NN07, North 66, Aura, Clarks, Won Hundred||DKK 7,000 - 22,500 / sq.m||25 - 500 sq.m|
|Gammel Kongevej||Local shoppers, workers||Imerco, Intersport, Matas, Wolford, , Filippa K, Stig P, Ganni, Sophie Schnor||DKK 1,500 - 3,000 / sq.m||30 - 1,500 sq.m|
|Østerbrogade||Local shoppers, workers||Normann, Fona, Vero Moda, Vila, Filippa K||Føtex Food||DKK 1,000 - 3,000 / sq.m||30 - 800 sq.m|
|Vesterbrogade||Local shoppers, workers||Vero Moda, Only, Humac, Jysk Sengetøjslager, Change, Sportsmaster, Cykel Banditten||N/A||DKK 1,000 - 2,000||30 - 1,500 sq.m|
|Amagerbrogade||Local shoppers, workers||Hunkemøller, Saint Tropez, Elgiganten||Ecco||DKK 1,000 - 2,000 / sq.m||30 - 1,000 sq.m|
|Nørrebrogade||Local shoppers, workers||Sportsmaster, Elgiganten, Matas, Vero Moda||Moss Copenhagen||DKK 1,000 - 2,000 / sq.m||30 - 1,500 sq.m|
Data as of April 2015
The restaurants in Copenhagen offer everything from pizza and hotdogs to the impressive gastronomic experiences, and 13 restaurants have been awarded a Star by the Michelin Guide, which is more than any other European City has. Noma, which has been awarded 2 Stars by the Michelin Guide, is also located in Copenhagen.
In Copenhagen, the restaurants are not clustered together in key areas, but it is always possible to find good, trendy restaurants and cocktail bars in the “off piste” areas, which are mentioned in the table. What goes as prime locations for retail does not guarantee a good business for restaurants, as Danes do not mind to walk in the cosy atmosphere in the secondary areas to find the food they crave.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING||RENT FOR 350 SQM UNIT PER ANNUM|
|Israels Plads||Tourists, local population||“Torvehallerne”||DKK 1900 - 2600 / sq.m.|
|Secondary area||Tourists, local population||Wok Shop, Madklubben, Joe & the Juice||DKK 2000 sq.m|
|Nyhavn||Tourists, local population||Different Danish restaurants||N/A|
|Kødbyen||Local population||Fiskebaren, Pate Pate, Gorilla, Mother||DKK 1500 / sq.m|
|Papirøen||Local population||Copenhagen Street Food|
|Gråbrødre Torv||Tourists, local population|
|Axel Towers (completed ultimo 2016)||Tourists, local population|
|Højbro Plads||Tourists, local population||TGIF|
Data as of April 2015
Kristian VinggaardHead of Retail, RED Property Advisers
1256 Copenhagen K
Tel: +45 33 13 13 99
Mob: +45 51 58 09 32