Chengdu

As the capital of Sichuan Province and the gateway to China’s western hinterland, Chengdu has been a magnet for foreign and domestic investment. It boasts one of the fastest economic growth rates of any major city in China, with GDP expanding by 8.9% to RMB1trillion in 2014. The same year also saw Chengdu’s retail sales grow by 12% to RMB 305.3 billion.

A wide range of international retailers target Chengdu as their first choice when entering China’s second-tier cities. Department stores such as Pacific Department Store, Far East Department Store, Ito Yokado, Isetan, Chicony and Central Department Store have all opened stores in Chengdu, and the market is also home to a full range of luxury and mid-market fashion brands.

On the back of a thriving economy and robust retail sales, shopping mall development has accelerated in recent years, attracting internationally renowned developers such as CapitaLand, Kardan Land, Tishman Speyer and Wharf Holdings. Through the remainder of 2015, Chengdu will see shopping mall completions in excess of 1.5 million sq.m, which will bring more choice to consumers, but at the same time will also lead to the demise of some poorly conceived and managed schemes.

Chengdu is also a popular destination for tourists, with its world-famous pandas attracting visitors from all over China and across the world, bringing in over RMB 166 billion in tourism revenue in 2014.

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CHUNXI ROAD: 30.656407, 104.077583
YANSHIKOU: 30.646025, 104.078015
XINNANTIANDI: 30.603722, 104.060485
TIANFU NEW TOWN: 30.551308, 104.069183
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XINNANTIANDI

Xinnantiandi is an emerging retail submarket and close to some of Chengdu’s most affluent residential communities, with Galleria, Chengdu’s first international shopping mall, as well as IKEA and Decathlon. Retailers and brands include the likes of H&M, Uniqlo, Zara, Sephora, Basic House, Starbucks and Subway. With the opening of Capitaland’s Tianfu Mall in 2014, the area saw an increase of roughly 141,000sq.m of retail GFA.
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CHUNXI ROAD

Chunxi Road is the most prominent shopping district of Chengdu, targeting both domestic and foreign high-end consumers. The area is transitioning from department stores to shopping malls, consolidating Chunxi Road’s dominant position in the Chengdu retail market with huge projects such as Wharf’s International Finance Square. Retailers such as Zara, H&M, Mango, Lacoste, Miss Sixty, Coach and Starbucks are represented.
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YANSHIKOU

Yanshikou is home to some of Chengdu’s best-known high-end shopping malls and department stores such as Yanlord Landmark Plaza, Renhe Spring Department Store and Maison Mode, as well as some popular mid-market projects such as Hong Kong New World Department Store and Fortune Centre. Retailers and brands in this area include Louis Vuitton, Prada, Tod’s, Hugo Boss, Loewe, Mikimoto, Burberry, Dunhill, Canali, Rolex, Dior, Levi’s and Scofield.
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TIANFU NEW TOWN

Much of Chengdu’s future supply is concentrated in Tianfu New Town in south Chengdu. This includes some of the biggest development projects in Chengdu such as New Century Global Center, anchored by a 78,000 square metre Lotte Department Store, and Aux Plaza, anchored by a 48,000 sq.m Rainbow Department Store. Of the 1,700,000sq.m of floor space in the center, nearly 400,000 will be devoted to shopping.

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International Finance Center: 30.654291, 104.079575
Galleria Chengdu: 30.596229, 104.067990
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International Finance Center

The International Finance Center is located on popular intersection of Hongxing and Dacisi roads in the heart of of Chengdu. With a 15-meter tall outdoor panda sculture affixed to the building’s exterior, designed to raise awareness of the protection of pandas, the development’s shopping mall attracts both domestic and foreign tourists. The mall’s 210,000sq.m of rental space include luxury tenants such as Armani, Burberry, Chanel, Dior, Louis Vuitton, Prada, and Salvatore Ferragmo. The development also has office, hotel, and residential space.
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Galleria Chengdu

Located in Xinnantiandi, Galleria Chengdu is the city’s first international shopping mall. Targeting domestic tourists and local consumers, the shopping mall offers mid-market shopping and dining options. Tenants include Jack Jones, Vero Moda, Levi’s, Zara, Uniqlo, and H&M.

SHOPPING CENTER TO WATCH OUT FOR
Center NameSino-ocean taikoo li chengdu
Total Size 250,000
- Retail GLA100,000
Leisure/Entertainment GLA-
Opening Date In phases, starting late 2014
Consumer Profile Domestics and foreign tourists, high end consumers
Anchor TenantsGucci, Cartier, Hermés, Ralph Lauren, Chloé, Din Tai Fung, Tasty, KABB, Wagas, Palace Cinema
DescriptionClose to the historical Daci Temple and popular Chunxi Road shopping area, the project incorporates retail, F&B, offices, hotels, and apartments. The complex will be connected to the Chunxi Road metro station, which offers access to metro lines 2 and 3.

MARKET OVERVIEW
KEY AREASCONSUMER PROFILEFOOD & BEVERAGE OPERATOR INCLUDINGNEW ENTRANTSTYPICAL RENT FOR UNIT OF 200 SQMRANGE OF UNIT SIZES
Chunxi RoadDomestics and foreign tourists, high end consumersZara, H&M, Lacoste, Coach, Michael Kors, CKJ, DKNY Jeans, Armani Jeans, Jack and Jones, UniqloKate Spade, UGG,Gap¥40-67 /sqm/day10-1,000 sqm
YanshikouDomestic tourists, consumers from Chengdu and surrounding suburbsLouis Vuitton, Prada, Tod’s, Hugo Boss, Loewe, Mikimoto, Burberry, Dunhill, Canali, Rolex, Dior, Levi’s, ScofieldMiu Miu, Alldressedup, Stuart Weitzman¥18-33 /sqm/day10-1,000 sqm
LuomashiConsumers within the region, middle marketH&M, Uniqlo, Hotwind, ONLY, Vero Moda, MangoTeenie Weenie¥5-7/sqm/day10-1,000 sqm
Jianshe RoadCpnsumers within the regionLee, Yellow Earth, ONLY, Jack Jones, Basic House, Mind BridgeUniqlo, Starbucks, Costa¥6-10 /sqm/day10-400 sqm
ShuangqiaoziMass market, mid-high marketCerruti 1881,Hugo Boss Giada, Coach, Lacoste, Miss Sixty, Tommy Hilfiger, Hotwind, Gant, UniqloBroadway Cinema, Vivienne Westwood, Ole’, Costa, Pacific Coffee¥14-18 /sqm/day100-2,500 sqm
XinnantiandiLocal residents in surrounding areasH&M, Uniqlo, Zara, Sephora, Calvin Klein, Jack and Jones, Teenie Weenie, ONLYGolden Jaguar, Minnetonka¥7-20 /sqm/day100-2,000 sqm
Wanda Jinhua AreaCpnsumers within the regionGuess, Tommy Hilfiger, Lacoste, CK, Prich, Levis, ONLY, Orchirly, Zara, UniqloN/A¥10-17/sqm/day100-3,000 sqm
ShawanLocal residents and university studentsUniqlo, Five Plus, Teenie Weenie, Vero Moda, OchirlyN/A¥7-13 /sqm/day100-700 sqm
Guanghua Consumers within the region and west ChengduHugo Boss, Dunhill, Emporio Armani, mia mia, DKNY, EPN/A¥8-12 /sqm/day100-1,000 sqm
ZongbeiCpnsumers within the regionErmenegildo Zegna, Vertu, BMW Lifestyle, St. Dupont, Calvin Klein, Gant, Bernini, Scofield, EccoN/A¥10-12 /sqm/day 80-600 sqm

Data as of May 2015. *Rent is based on net area.

Named a City of Gastronomy, a rare title, by UNESCO in 2011, Chengdu cuisine is a major sub-style of Sichuan cuisine, best known for its pungent spicy flavors.

Local people have a reputation of enjoying a laid-back lifestyle, evidenced by numerous teahouses and pubs all over the city. Lan Kwai Fong Group, a Hong Kong-based developer, unveiled a 40,000 square metre F&B, shopping and entertainment district in Chengdu in 2010, the first of its kind in Mainland China. The area has operators including Starbucks, Haagen-Dazs, Gangkimdo, Rose Restaurant and Lei Garden.

Jinli and Kuan Zhai Lane are two traditional Chinese style shopping areas with a wide variety of teahouses, restaurants and bars. Both are very popular with tourists, with Jinli’s pedestrian street offering small shops and local vendors, and Kuan Zhai Lane a destination for formal dining.

Yipintianxia at Yangxixian offers a wide variety of Szechuan cuisine, with restaurants including Daronghe, Hongxing Restaurant and Laofangzi. While Sichuan food dominates the Chengdu market, there are signs of market tastes becoming broader with major chains from across China such as Din Tai Fung, Wang Steak and Huang Ji Huang active. At the same time, the market for international food is growing with major brands including Grappa’s, Peter’s Tex Mex Grill and Chisosanmai.

According to Chengdu Bureau of Statistics, Chengdu F&B retail sales totaled RMB7.28 billion in 2014, up 6.5% from the previous year.

MARKET OVERVIEW
KEY AREASCONSUMER PROFILEFOOD & BEVERAGE OPERATOR INCLUDINGRENT FOR 350 SQM UNIT
East Music ParkYoung trendy people, studentsPanda, MINILIVE, Chengdu Impression Banjo by Jersey Pottery, La Cappanina, Shaun Rankin ¥2-4 /sqm/day
YipintianxiaFamilies, business peopleOld House, Beijing Roasted Ducks, Daronghe¥3-6 /sqm/day
Kuanzhai LaneAffluent locals, tourists, business consumption, government consumptionWhite Night, Walden, Rouran Shiguang, Gebizi, Damiao¥4-7/sqm/day
JinliAffluent locals, touristsLianhua Fudi, Sifangjie Bar, Red Yellow Orange Green¥7-9 /sqm/day
Lan Kwai FongAffluent locals, tourists, business consumptionGangkimdo, Lei Garden, Rose Restaurant, Starbucks¥6-9/sqm/day
City CentreWhite collar workers, domestic touristsStarbucks, Jincuihe ,Pankoo, Häagen-Dazs¥5-7/sqm/day

Data as of May 2015


Chengdu Contacts

THEODORE KNIPFING

Head of Retail Tenant Representation, China
Units 2606-2609, The Headquarters Building
168 Xizang Zhong Lu, Shanghai, China
Tel: +86 (0)21 2320 0808
Mob: +86 186 1695 0300

SARA GOUGARTY

Director, Retail Tenant Representation, China
Units 2606-2609, The Headquarters Building
168 Xizang Zhong Lu, Shanghai, China
Tel: +86 (0)21 2320 0843
Mob: +86 137 6110 4593

WEIYING GUO

Manager, Retail Tenant Representation, China
Units 2606-2609, The Headquarters Building
168 Xizang Zhong Lu, Shanghai, China
Tel: +86 (0)21 2320 0816
Mob: +86 139 1748 1947