Cannes is world famous for its film festival held annually in May. As France’s leading trade fair and conference location alongside Paris, Cannes also has many more events to offer. The city became a venue for the rich and famous when wealthy people built vacation homes in the area at the beginning of the 19th century.
With tourism being its primary source of income, Cannes has retained its huge appeal to this day and remains a highly sought-after address. When international luxury retailers want to open flagship stores in France, they firstly target Paris then Cannes and more specifically La Croisette, the city’s most famous promenade.
Cannes benefits from excellent transportation links with a well developed highway and railway network. But the wealthy clientele from all over the world is most likely to use Cannes-Mandelieu, France’s second largest private airport as well as the city’s marina. What’s more, Nice Côte d’Azur International Airport, the second busiest in France after Paris, welcomes over 11 million passengers a year and is only 24 km away from Cannes.
RUE D’ANTIBESParallel to la Croisette, Rue d’Antibes is one of France’s most prominent retail districts in terms of turnover and a hot destination for locals and tourists alike. Rue d’Antibes is home to a wide variety of mass-market to upper-range retailers, including fashion, accessory products and restaurants.
LA CROISETTEWhen international luxury retailers look to open flagship stores in France, they target either the Paris golden triangle or La Croisette in Cannes. A 3km promenade fronting the Mediterranean Sea, La Croisette boasts a strong concentration of luxury retail units and some of France’s most prestigious hotels. This places it alongside other renowned boulevards such as Rodeo Drive in Beverly Hills, Avenue Montaigne in Paris or Via Montenapoleone in Milan.
RUE DU COMMANDANT ANDRE
Linking Boulevard de la Croisette to Rue d’Antibes, Rue du commandant André boasts several restaurants and cafes and is home to several high-end to luxury retailers in the fashion sector, including Berluti, Agent Provocateur and Zadig & Voltaire.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 200 SQM (€)||RANGE OF UNIT SIZES|
|Rue du Commandant André||High-end to luxury Local shoppers, tourists||Berluti, Bonpoint, Claudie Pierlot, Eric Bompard, Gant, Zadig & Voltaire||Agent Provocateur, Tumi, Carven||1,700-1,900||Up to 200|
|Rue d’Antibes||Mass-market to high-end retailers Local shoppers, tourists||FNAC, Darty, Etam, Sephora, Zara, Massimo Dutti, Zadig & Voltaire, Diesel, Mont-Blanc, Maje, Tommy Hilfiger, Swarovski, The Kooples, Mauboussin, Missoni, Pandora, Sandro, MAC, Levi Strauss, Calzedonia, Desigual||COS, Pylones, Mango Man, Liu Jo, Birkenstock||2,500-2,800||Up to 700 sq.m|
|La Croisette||Luxury retailers, Tourists||Yves Saint-Laurent, Brioni, Bottega Veneta, Boucheron, Bulgari, Cartier, Chopard, Chaumet, Jimmy Choo, Balenciaga, Chanel, Dior, Dolce & Gabbana, Moncler, Armani, Céline, Chanel, Escada, Loro Piana, Fendi, Gucci, Hermes, Louis Vuitton, Ermenegildo Zegna, Fred, Prada, Valentino||Van Cleef & Arpels, Michael Kors, Giuseppe Zanotti||6,000-8,000||Up to 300 sq.m|
Data as of June 2015
Cannes boasts an important number of restaurants and cafes, mainly devoted to its dynamic tourism industry.
A concrete illustration of the exciting French Riviera lifestyle, La Croisette generates high pedestrian volumes and is where casinos and luxury hotels are to be found. La Croisette hosts Cannes’ finest establishments including La Palme d’Or (Hôtel Martinez) or Park 45 (Le Grand Hôtel). Other restaurants and bars can be found along La Croisette sandy beaches (L’Ondine).
Other locations including rue d’Antibes and rue Felix Faure offer local residents a wide variety of cafes and food establishments from local operators to national and international fast food chains.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING||RENT FOR 350 SQM UNIT|
|La Croisette||Tourists||La Palme d’Or (Hôtel Martinez), Le Carlton Restaurant, Le Fouquet’s au Majestic Barrière, Park 45 (Grand Hôtel), Felix||N/A|
Data as of June 2015
CHRISTIAN DUBOISPartner, Retail Services France
Cushman and Wakefield LLP
Etoile Saint Honore
21 rue Balzac
Tel: +33 01 53 76 92 96
Mob: +33 06 71 01 43 01