The capital city of Bratislava is the political and economic hub of the country and is home to many national institutions and government agencies, as well as many domestic and international companies. It has 460,000 inhabitants and is the largest city in Slovakia. The Bratislava Region is the wealthiest and economically most important region in Slovakia, despite being the smallest by area and having the second smallest population of the eight Slovak regions.
Bratislava has attracted a number of international retailers which have usually expanded into several shopping malls across the city (Eurovea, Aupark, Avion being the most important destinations for them). Although high street in Bratislava has not developed well, there have been some signs of recovery in recent years. Mainstream high street retail is located on Obchodna street and includes international retailers (H&M ,Deichmann, Takko and CCC for instance). Further development of the street will be influenced by the availability of new properties in this location.
Despite shoppers in Slovakia and Bratislava being more aspirational than in many western countries, the relatively small tourism market and the proximity to Vienna have so far prevented the market from establishing a notable luxury retail segment. Luxury and up-market brands have tended to cluster on Laurinska street and also on the Eurovea and Aupark shopping malls.
Obchodna STREETObchodna street is the only high street location in Bratislava. In the past it was popular, however with arrival of new shopping centers, Obchodna street lost its status as the main shopping destination for the city. While Obchodná Street is emerging as the centre of high street retail in Bratislava, the development of it is at an embryonic stage, especially in comparison to the capitals of neighbouring countries (Vienna, Budapest, Prague). The fashion tenant mix on Obhodna Street includes brands such as H&M, CCCDeichmann , Camaieu, Takko , Terranova, Tezenis, Calzedonia, Intimissimi, s. o.
Laurinska STREETThe evolution of Laurinska street has been slow as the more affluent shoppers from Bratislava have tended to do their luxury brand shopping in Vienna. Despite the good potential due to its location (pedestrian area of the old city center), Laurinska Street suffered in the last 12 months as a number of luxury and up-market brands have opened stores in shopping centres (Eurovea and Aupark), some of them relocating from their existing shops in Laurinska Street. Currently on Laurinska Street are a number of monobrand shops as well as Marco Mirelli, Max Mara, La Perla / Lise Charmel and a few multibrand shops.
AUPARKAupark Bratislava ( 56,000 sq m ) is the direct competition for Eurovea, being located on the opposite shore of the Danube, close to the biggest residential area of Petrzalka, surrounded by current and future dominant office and residential schemes, at the main highway intersection leading to Brno, Vienna, Trnava and city center. Aupark represents the gate for many new retailers in the market . The shopping center was opened in 2001, extended in 2007 and partially refurbished in 2015.
Avion is the biggest shopping mall in Slovakia in terms of GLA (103,000 sq.m) as it is alsoconnected with IKEA. It is located in the Eastern part of Bratislava with good connections to the highway D1. Since opening Avion shopping park has been extended twice. The last extension (5,000 sq.m) was opened in November 2012. The tenant mix includes the majority of brands already represented in the Slovak market.
EUROVEAEurovea is a dominant shopping mall (59,000 sq.m) connected to the downtown of Bratislava , and is perceived as one of the main attractions for shopping and enterntainment in Bratislava . The project represents a milestone in shopping centre development in Slovakia and its architectural concept has met with high acceptance levels from retailers and consumers alike. In the last year a number of new stores from the luxury brands sector have opened on the ground and first floors of Eurovea. As a result there is a tendency for the moreup-market brands to consider Eurovea as being “the place to be “, replacing Laurinska Street for their expansion. The second phase of the scheme is planned to be opened in 2019.
|KEY AREAS / STREETS/SHOPPING CENTERS||Consumer Profile||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 100 SQM||RANGE OF UNIT SIZES IN SQM|
|Obchodna street||Mass market||H&M, McDonald´s, Deichmann, Tezenis, Intimissimi, Calliope, Calzedonia, I Am, Carpisa||CCC||35-40 Eur/sq.m/month||20 - 1500 sqm|
|Eurovea||Mass market + Up-market brands||Peek & Cloppenburg, H&M, New Yorker, Marks & Spencer, Sports Direct, Desigual,Reserved,Mango, Guess by Marciano, Cerruti, Armani Jeans,, Gant, Napapijiri, Baldinini, Gerry Weber||Starbucks Trussardi Jeans||50 - 55-50 Eur/sq.m/month||30 - 4000 sqm|
|Aupark||Mass market + up-market||Zara&Inditex brands , Peek&Cloppenburg, H&M, Mango, C&A, Reserved, Desigual, Humanic, Intersport||Starbucks, Lindex, Estee Lauder, Chaps||50-55 Eur/sq m/month||20 - 5000 sq m|
|Avion||Mass market||Zara&Inditex brands, Peek & Cloppenburg, H&M, M&S, C&A, , Next, Intersport, Sports Direct||Mango, Villeroy&Boch||45-50Eur/sq.m/month||30 - 3000 sqm|
|Laurinska street||Luxury||Max Mara, , Alo diamonds, Marco Mirelli,Tru Trusardi;||40 Eur/sq.m/month||30 - 200 sqm|
Data as of July 2016
Slovakia’s food and beverage market is still dominated by local domestic operators. There are hundreds of food and beverage outlets catering for all tastes and budgets. However, these local operators are experiencing strengthening competition from international outlets including Subway, KFC and Wagamama (recently opened).
Slovak cuisine is very popular in typical restaurants such as pubs and in Bratislava’s flagship restaurants. In recent years, several new fine dining restaurants have opened usually offering Italian or French cuisine. There is one strong gastro operator, Medusa group which currently operates more than 25 restaurants in Bratislava.
Drinking coffee is one of Bratislava’s most cherished traditions, largely a legacy of its centuries-long history as part of the Austro-Hungarian Empire. Not only are there many traditional cafes in Bratislava, but a number of chains have opened, including Coffeeshop Company, Julius Meinl, McCafes, Greentree Caffes and recently Starbucks.
Bratislava has two main locations for food and beverage outlets: first in the old city and the second is on the promenade of the Danube River, which is part of Eurovea shopping mall.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATORS INCLUDING||RENT FOR 350 SQM UNIT|
|Old city||Mass||Kogo, Rio, nderPrimi, Mondieu so on||20 - 25 Eur/sq.m/month|
|Obchodna street||Mass||McDonald´s, Slovak pub,||20 - 25 Eur/sq.m/month|
|Eurovea||Mass & up market||Wagamama, Primi, Kolkovna, Al Faro, Mc Donald`s Sajado, Starbucks||45 - 50-50 Eur/sq.m/month|
|Aupark||Mass& up market||KFC, Starbucks, Mercado, Kubu, Soho, Subway, McDonald`s||I45-50 Eur/sqm / moth|
Data as of July 2016
CRISTINA DUMITRACHE, MRICSManaging Partner, Cushman & Wakefield Property Services
s.r.o. 10 Pribinova Str.
811 09 Bratislava
Tel: +421 259 209 340
Mob: +421 911 048 233
KATARINA PAULERetail, Senior Negotiator, Cushman & Wakefield Property Services
s.r.o. 10 Pribinova Str.
811 09 Bratislava
Tel: +421 259 209 370
Mob: +421 910 894 425