Located in southwestern France, Bordeaux is the capital of the Aquitaine region and the country’s sixth largest metropolitan area with nearly 1,200,000 inhabitants. Totalling 70,000 students, the city enjoys a long tradition of teaching excellence, thus providing large tech and industrial groups a highly-qualified workforce. A European hub for aeronautics and space industries, Bordeaux is also considered the wine capital of the world, with the Aquitaine region boasting the most famous grape varieties including Merlot and Cabernet.
In the noughties, the historic city centre of Bordeaux underwent a massive urban redevelopment project comprised of the creation of new tramway lines and the conversion of former industrial sites on the now cleaned up waterfront. This large-scale project gave a boost to the city as a key tourist destination now listed a Unesco world heritage.
Benefiting from its local residents’ high purchasing power, Bordeaux’s prime retail scene is mainly located in the vast pedestrian area located on the left bank of the Garonne River and hosts a wide range of retailers. Rue Sainte-Catherine and Rue de la Porte Dijeaux are the main hubs for middle-range players in the fashion sector whereas Cours de l’Intendance is a key destination for upper-range retailers. While prime opportunities in the city centre of Bordeaux are traditionally scarce, the creation of a 19,000 sq. m. downtown shopping centre scheduled for completion in 2015 on Rue Sainte-Catherine will provide international retailers with quality space so as to expand their French retail network (e.g. Superdry, Lego, etc.). The retail landscape on the outskirts is dominated by three shopping centres: Rives d’Arcin, Auchan Le Lac and Mérignac Soeil, the latter recently benefiting from a 8,500 sq. m. extension.
RUE SAINTE CATHERINEA historical landmark of Bordeaux, Rue Sainte Catherine is the city’s premier retail thoroughfare. Linking Place de la Comédie to Place de la Victoire following a north-south axis, this 1.2 km long pedestrian street serviced by two tramway lines is home to numerous internationally recognized mass-market to upper-range retailers in a wide range of activity sectors. Anchored by Galeries Lafayettes, FNAC, H&M and Sephora, Rue Sainte-Catherine is a key destination for foreign brands entering the French provincial market (e.g. Size?, Burger King). The section between Cours de l’Intendance and Place Saint-Projet is the most sought-after by mid-range to high-end international retailers.
RUE DE LA PORTE DIJEAUXLinking Place Gambetta to Rue Sainte-Catherine, Rue de la Porte Dijeaux is Bordeaux’s second retail hub. Lined with harmonious classical buildings, this pedestrian street boasts important influx of local residents and tourists alike and is home to many international mid to upper range retailers in the fashion sector including COS and The Kooples.
COURS DE L’INTENDANCE/ RUE VOLTAIRELinking Place Gambetta to Place de la Comédie and lined with elegant private mansions, Cours de l’Intendance is the heart of Bordeaux’s golden triangle and a key destination for high-end/luxury retailers (e.g. Louis Vuitton and Lancel). A small street running into Cours de l’Intendance, Rue Voltaire is another hub for up-market brands, including several high-end French fashion designers (e.g. Maje, Agnès B, Claudie Pierlot).
MERIADECKOpen since 1980, Meriadeck is the largest shopping centre in Bordeaux’s city centre with 80 stores on 35,000 sq. m. and one of the biggest downtown shopping centres in France. Easily accessible by foot, car, bus and metro, and located 500 meters away from Rue de la Porte Dijeaux and a few tram stops from Rue Sainte-Catherine, Meriadeck is anchored by Auchan, H&M or Zara and hosts over 12 million visitors annually. The shopping centre has been extended in 2008 with a further 5,000 sq. m. of retail space (“Les Passages”), and was recently sold by Unibail-Rodamco to Wereldhave as part of a portfolio of six shopping centres located in France and in the Paris region.
MERIGNAC SOLEILLocated in the inner-suburbs of Bordeaux and a few minutes away from Bordeaux Airport, Merignac Soleil is a 53,000 sq. m. shopping centre hosting nearly 6 million visitors annually. Opened in 2007, Merignac Soleil has been extended in 2014, thereby illustrating the strategies of property-investment companies aiming to adapt supply to consumer expectations and to help large international groups expand (e.g. H&M and Mango).
RIVES D’ARCINS SHOPPING CENTREOpen since 1995, Rive d’Arcins is one of the most important shopping centres on the outskirts of Bordeaux. Totalling 67,000 sq. m., Rives d’Arcins hosts over 5 million visitors annually. Anchored by a Carrefour hypermarket, Go Sport or Zara, Rives d'Arcins is a key destination for international mass-market retailers in a wide range of activity sectors. A 11,000 sq. m. extension project has been unveiled in 2013, so as to renew supply and consolidate visitor numbers through the arrival of well-known French or foreign retailers (Superdry, Hema, Kiko, Nature et Découvertes, etc.). Furthermore, a 15,000 sq. m. retail park (“Les Arches de l’Estey”) has been developed nearby. Completed in 2010, it boasts 12 medium-sized units including large French retailers usually located in peripheral zones such as Conforama, La Halle and Maxitoys.
|SHOPPING CENTER TO WATCH OUT FOR|
|Center Name||PROMENADE SAINTE-CATHERINE|
|- Retail GLA||19,000|
|Consumer Profile||Mass-market to upper-range Local residents/Tourists|
|Anchor Tenants||Lego, Superdry, C&A|
Located at the junction of Rue Sainte-Catherine and Rue Porte Dijeaux on a former office/industrial site, La Promenade Sainte-Catherine is a 19,000 sq. m. shopping centre. Currently under development by Redevco, La Promenade Sainte-Catherine is due to open in 2015 and will host over 30 stores up to 1,500 sq.m. The shopping centre has been chosen by several international retailers for their first opening in the metropolitan area (e.g. Starbucks, Lego, Superdry).
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 200 SQM||RANGE OF UNIT SIZES (SQ.M)|
|Rue Sainte Catherine||Local residents, tourists Mass-market to upper-range retailers||Apple, Fossil, Fnac, Go Sport, Etam, H&M, Sephora, Pimkie, Mango, Jennyfer, Zara, Levi Strauss, Maisons du Monde, Camaieu, Jules, Mc Donald’s, Hema, Kiko||Size?, Burger King, Pylones, Undiz||2,000-2,500||Up to 500|
|Rue de la Porte Dijeaux||Local residents, tourists Mass-market to upper-range retailers||Foot Locker, Lacoste, Morgan, The Body Shop, Benetton, Zara Home, COS, The Kooples, Desigual, Galeries Lafayette, Mollat bookstore, Comptoir des Cotonniers, Du Pareil au Même, Pandora, Calzedonia||Brice||1500-1,700||Up to 1,000|
|Cours de l’Intendance||Local residents, tourists Mid-range to luxury retailers||Aigle, Diesel, IKKS, Alain Figaret, Lancel, Le Tanneur, Louis Vuitton, Nespresso, Repetto, Sandro, Façonnable, Massimo Dutti||Apple, Larnicol, Maille||1,800-2,000||Up to 200|
|Rue Voltaire||Local residents, tourists Mid-range to luxury retailers||Gerard Darel, Maje, Sandro, Longchamp, Escada||Claudie Pierlot, Zadig & Voltaire||1,000-1,200||Up to 200|
|Meriadeck||Local residents Mass-market retailers||Auchan, H&M, Darty, Intersport, Zara, Sephora, Etam, Jennyfer, Mango, Nature et Découvertes, New Yorker, Hema, Kiko, Calzedonia||Pittarosso||800-1,000||All sizes|
|Rives d’Arcins SC||Local shoppers Mass-market retailers||Carrefour, Go Sport, H&M, Zara, Adidas, Bershka, New Look, Foot Locker, Sephora, Du Pareil au Même,Camaïeu, Celio, Etam, Jules, Undiz, Calzedonia, Kiko, Swarovski, Superdry, Nature & Découvertes, Mango, Lacoste, Comptoir des Cotonniers, Esprit, Hema||Sabon, The Kase||800-1,200||All sizes|
|Merignac Soleil||Local shoppers Mass-market retailers||Carrefour, Go Sport, Oxybul, Zara, Sephora, Swarovski, Undiz, Lacoste, Foot Locker, Calzedonia||H&M, Mango, Guess, Jules, Aigle, Okaïdi, Kusmi Tea, Edji||1,500||All sizes|
Data as of May 2015. Rental values are quoted in €/sq. m./year (ZA rents in HS).
With 57 “appellations” producing 800 million bottles a year and several internationally renowned “Châteaux” (including Château Margaux and Château Lafite Rothschild), the Bordeaux’s region is considered as the wine capital of the world thereby making the city one of France’s hottest destinations for wine tasting. Fine wine merchants include La Vinothèque de Bordeaux, Millesima or L’Intendant.
Bordeaux is also internationally and nationally famous for food specialities such as le cannelé bordelais, a small pastry flavored with rum.
With several Michelin-starred restaurants including Le Chapon Fin and Le Pressoir d’Argent, Bordeaux is an attractive place to enjoy French gastronomy. The city also abounds in fine bistros and cafés. Voted best bistro in the world by the International Herald Tribune in 1994, La Tupina is a key destination to enjoy traditional cuisine from Southwestern France.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING|
|Quartier Saint Pierre||Local residents, tourists||Le Pressoir d’Argent, Le Chapon Fin, L’Intendant, Magnum Bordeaux, La Vinothèque de Bordeaux, Jean Ramet, Chez Jean|
|Quartier Saint-Michel||Local residents, tourists||La Tupina, Kuzina|
Data as of May 2015
CHRISTIAN DUBOISPartner, Retail Services France
Cushman and Wakefield LLP
Etoile Saint Honore
21 rue Balzac
Tel: +33 01 53 76 92 96
Mob: +33 06 71 01 43 01