Bogotá is the capital of Colombia and the fourth largest city in South America. Home to nearly 9 million inhabitants, many of whom hail from all over the world, Bogotá is the main engine of Columbia’s economy, culture, and politics.
Signs of Bogotá’s urban rebirth are everywhere: vibrant restaurants, world-class museum exhibitions, high fashion shopping neighborhoods, edgy fashion designers, and more. The restaurant and nightclub scene is lively and full of elegantly dressed crowds. The cultural opportunities are plentiful as well. Bogotá ranks among the top 50 cities in the world for the number of cultural events its hosts annually, boasting an impressive calendar of art, film, jazz, opera, and fashion happenings.
The dynamism and transformation of the city in recent years has made it the most expensive non-Brazilian city in Latin America. This rise can be largely attributed to the constant arrival of visitors, investors, businesses, and residents from all over the world, combined with the lack of space for construction in all real estate sectors. The city is undergoing its most dynamic economic change in history, a trend that is expected to continue so long as the economy continues to show good signals during the global downturn.
One of the most exclusive neighborhoods in the city, this area is unique for its colonial architecture. Visitors can find a wide and diverse offering of national and international haute cuisine in addition to some of the most exclusive stores in the city. Usaquen is also known for its wide variety of antique shops and flea markets.
PARQUE DE LA 93
Surrounded by some of the most luxurious couture and gastronomy retailers in the city, the Parque de la 93 zone is a public park that serves as one of the main meeting areas in city. It is also the epicenter of Bogotá’s cultural scene.
Zona T is a paved walkway in the shape of a T at the heart of the most traditional nightlife district of the city, Zona Rosa. The area houses some of the best bars, restaurants, and boutiques in Bogotá. Both local and international retailers compete fiercely for commercial spaces in this area due to its appeal, traffic, and recognition.
The area derives its name from the word Gourmet; it is one of the most specialized zones in the city for haute cuisine. The most recognized chefs in Bogotá can be found here. Zona G draws tourists from all over the world, its blend of both modern and traditional décor adding to the appeal of its food.
|KEY AREAS / STREETS/SHOPPING CENTERS||Consumer Profile||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT USD/SQ.M/MONTH||RANGE OF UNIT SIZES|
|Zona T||Upper class with substantial purchasing power||Zara, Stradivarius, Lacoste, Swatch, Massimo Dutti||Forever 21, Johnny Rockets,||$124||20-100 sq.m.|
|Parque de la 93||Upper class with substantial purchasing power||Buffalo Wings, T.G.I. Friday's, McDonald’s, Juan Valdez, Subway||Starbuck's Coffee||$100||20-100 sq.m.|
|Usaquen||Upper class with substantial purchasing power||McDonald’s, Burger King, 14 inkas, 80 sillas, La Biferia||Thermos||$90||20-100 sq.m.|
|Zona G||Upper class with substantial purchasing power||Urban Station, Astrid y Gastón, El Porteño, Mister Ribs, Kong||Urban Station||$90||20-100 sq.m.|
|Unicentro Shopping Mall||Upper class with substantial purchasing power||Tommy Hilfiger, Falabella, Crocs, Montblanc, Swarovski||Crocs||$260||20-150 sq.m (satellite stores)|
Data as of March 2015
Bogotá is a cosmopolitan city in terms of gastronomy. In addition to traditional Bogotá fare, the city boasts menus from other regions of Colombia as well as dishes from around the world.
Recent years have seen a boom in the variety of international cuisine, from Peruvian to Arabic, Argentinean to Chinese. The strength of the economy has lured chefs from across the globe to open restaurants in Bogotá with great success. The variety of the city’s dining scene now rivals some of the most prominent capital cities in the world.
Entrepreneurs such as Harry Sasson, Leo Katz, and Andrés Jaramillo are local icons, their names important trademarks ensuring the success of their every venture.
The competition between fast food retail chains both local and international has heated up in recent years with the arrival of important players such as Papa John’s and Burger King, in addition to the consistent growth of chains such as McDonald’s, Subway, KFC, El Corral, Kokoriko, and Crepes & Waffles.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING||TYPICAL RENT USD/SQ.M/MONTH|
|Zona C||Mid-Upper Class||Frida, San Isidro, Moros y Cristianos, La Bruja, El Mirador||$20|
|Zona T||Upper class with substantial purchasing power||14 Inkas, Bellini, Asia, DiLucca, La Toscana||$130|
|Zona G||Upper class with substantial purchasing power||Astrid y Gaston, Kong, Rafael, Mezcal, El Árabe||$90|
|Zona M||Mid-Upper Class||Donostia, Anticuario San Lorenzo, Tapas Macarena, Te Encantaré, En Obra.||$40|
|Usaquen||Upper class with substantial purchasing power||Il Pomodoro, Kathmandu, 80 Sillas, La Mar, Abasto, 14 Inkas.||$90|
|Parque de la 93||Upper class with substantial purchasing power||El Sitio, Salto del Ángel, Pesquera Jaramillo, La Bonga del Sinú, Wok.||$100|
Data as of March 2015