Birmingham is the UK’s second largest city with a population in excess of 1 million inhabitants. The city has witnessed a renaissance over the past decade through various regeneration and renovation projects, with the opening of the Bullring shopping centre and more recently Grand Central being the most significant developments.
Other important retail locations include New Street, High Street and Corporation Street which form part of the “Golden Triangle.” However, since Bullring’s opening in 2003, the scheme has strengthened its position with some inevitable effects on the aforementioned shopping streets and other shopping centers.
There has been limited activity on historically important locations such as New Street, High Street and Corporation Street with a lot of more aspirational retailers now taking space in the Grand Central scheme above New Street station which opened in September 2015.
Prior to the construction of the Bullring, High Street was considered the prime retail location in the city. The street houses mass market retailers and links all of the major shopping centres.
Intersecting with the Bullring, High Street and Corporation Street, New Street is the longest of the three major high streets and is home to several mass market retailers, a selection of upmarket brands and national banks. Fashion retailers which have presence on New Street include Primark, Select, Adidas, Burton, JD and some quality operators such as Jack Wills.
Mailbox is the city’s premium shopping destination. As well as housing the HQ of BBC midlands, the Mailbox provides retailers such as Armani, Hugo Boss, Jaeger and the high-end department store Harvey Nichols.
GRAND CENTRALGrand Central, the new 500,000 sq ft Super Prime Shopping centre above New Street Station opened in September 2015 and is anchored by John Lewis. The centre is the new home for premium retail in Birmingham and has retailers such as Jo Malone, L’Occitane, Pylones, MAC and has a catering line up including Pho, Tapas Revolution and Carluccio’s.
BULLRING SHOPPING CENTRE
Opened in 2003, Bullring was an important step towards the retail regeneration of the city centre. The scheme is now a distinct landmark and is considered the prime shopping destination in Birmingham. Anchored by Selfridges and Debenhams the shopping centre has a footfall of over 40 million people annually and has over 160 tenants of the best UK and international brands including Topshop, Hollister, Forever 21 and Apple.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 2,000 SQFT||RANGE OF UNIT SIZES|
|Bullring||Mass market, Birmingham’s prime retail pitch.||Selfridges, Debenhams, Next, H&M||Victoria’s Secret, Michael Kors, Ted Baker||£275,000 - £310,000 per annum||500 - 100,000 sq ft|
|New Street||Several mass market fashion retailers, but also a selection of mid-market brands.||BHS, Primark||Watches of Switzerland, Claire’s Accessories, Second Cup, Zizzi’s, Wagamama.||£200,000 per annum||1,000 - 10,000 sq ft|
|High Street||Mass market.||Marks & Spencer, Boots, WH Smith||H&M, Currys/PC World, Barclays Bank||£200,000 per annum||1,000 - 10,000 sq ft|
|Mailbox||Urban professional, luxury shoppers||Harvey Nichols||Armani, Collezione, Daniel Footwear, Gant.||£50,000 per annum||1,000 - 5,000 sq ft|
|Grand Central||Mixture of premium retailer alongside high quality high street brands.||John Lewis||Jo Malone, L'Occitane, Pylones, MAC||£200,000 per annum||1,000 - 7,000 sq ft|
Data as of September 2015
Bullring has now been extended onto Spiceal Street to include a restaurant hub that includes Chaophraya, Jamies Italian, Wagamama, and Handmade Burger Co.
The city is an important UK culinary centre, containing a range of restaurants both in terms of price and choice, though there is a particular emphasis on Asian cuisine. Birmingham hosts an annual weeklong food festival in the summer called “Food Fest” and is also home to five Michelin-starred restaurants.
New mixed use developments at Brindley Place and the Mailbox, which front the canal network in the city centre, have provided a new leisure offer that includes a wide variety of chain operated restaurants and bars. The selection ranges from value to premium offers. The Jewellery Quarter to the immediate north of the city centre provides a wide range of independent bars and restaurants.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATOR INCLUDING||RENT FOR 3,500 SQFT UNIT|
|Brindley Place||Business professionals, locals||Wagamama, Café Rouge, Carluccio's||£100,000|
|The Mailbox||Business professionals, locals, shoppers||Cote Brasserie, GBK, Nandos, Pizza Express, Miller & Carter||£110,000|
|Bullring||Shoppers, tourists, locals||Five Guys, Browns and Handmade Burger||£200,000|
Data as of September 2015
Doug Tweedie MRICSAssociate – Midlands Retail Agency
UK National Retail Services
Direct: +44 (0) 121 232 4921
Office: +44 (0) 121 232 4900
Mobile: +44 (0) 7920 788 178
Fax: +44 (0) 121 232 4901
9 Colmore Row, Birmingham, B3 2BJ, United Kingdom