Barcelona is Spain’s second largest city and the capital of Catalonia, the country’s most visited province. It is the center of a dynamic metropolitan area which comprises a population of 5.5 million. The city boasts a prosperous economic centre (named Europe’s fourth best city for business), one of the Mediterranean’s key ports and a starting and ending point for cruise ships around the Mediterranean.
The Port of Barcelona is also Europe’s ninth largest container port and one of Europe’s favorite tourist destinations, ranking as the 10th most visited city in the world. It is a vibrant city and its architecture, bustling nightlife, museums, galleries, beaches and amusements attract many tourists. Barcelona hosted the 1992 Olympics, which generated a considerable amount of investment and development in the city.
The principal shopping location is around the Plaza de Catalunya. Home to many Spanish brands as well as international retailers, Barcelona is a fashion conscious city that caters for both tourists and local shoppers. Major retailers in Barcelona include: Zara, H&M, Desigual, Adidas, Nike, Chanel, Gucci, Louis Vuitton, Burberry, Dolce & Gabana, Pull & Bear, Massimo Dutti, Intimissisimi, Bershka, Mango, Apple, El Corte Ingles and Replay.
The principal shopping location is around the Plaza de Catalunya. Home to many Spanish brands as well as international retailers, Barcelona is a fashion conscious city that caters for both local and visiting shoppers. Major retailers in Barcelona include: Zara, H&M, Desigual, Adidas, Nike, Chanel, Gucci, Louis Vuitton, Burberry, Dolce & Gabana, Pull & Bear, Massimo Dutti, Intimissisimi, Bershka, Mango, Apple, El Corte Ingles and Repla. Data as of April 2014 The Olympic Port is a key tourist destination which comprises restaurants, beaches, bars, hotels, Barcelona´s Casino and green spaces which give this area a lively and festive atmosphere. The food offering comprises quick service and casual dining situated around the marina. The nightlife caters towards tourists with a wide choice of bars and nightclubs. Gothic Quarter, Plaza Catalunya and surrounding areas are situated in the heart of the city. This area is mainly frequented by both local and international shoppers. It includes a mix of fast food, casual and fine dining together with lively bars. La Barceloneta is the city´s seaside district which comprises some wide promenades, attractive beaches and hotels. Good seafood restaurants can be found here together with a number of bars. Data as of April 2014
Portal de l’ÀngelPortal de l’Àngel is a pedestrian street targeted towards mass market. It is located in the Ciutat Vella district next to Plaza Catalunya and is one of the city's most visited streets. Portal de l'Àngel is Barcelona's and Spain’s most expensive retail street with rents of circa 270€ per sqm (as of June 2015). Retailers include El Corte Ingles, the majority of Grupo Inditex brands, H&M, Benetton and Cortefiel.
Passeig de GràciaPasseig de Gràcia is one of the most prestigious streets and a mandatory stop on any tourist route through Barcelona. It is the chosen location for many flagships stores such as Zara, Mango, Apple or H&M together with luxury brands such as Gucci, Prada, Dolce & Gabbana, Cartier and Ermenegildo Zegna. The street includes La Pedrera & Casa Batllo (two Gaudi buildings which are some of the most visited tourist sites in Barcelona) together with leading hotel amenities. Passeig de Gracia although increasingly mass market is currently the only stablished location for premium/luxury brands in the city.
PortaferrissaPortaferrissa, located in the Gothic Quarter, is a pedestrian street that runs between Portal de l’Àngel and Las Rambles. The street is targeted to young/mass-market shoppers and brands like VANS, H&M, Mango, Pepe Jeans, Footlocker or Quicksilver have a presence at this street.
LES RAMBLESLes Rambles is obviously popular because of the flower shops, artisans, human statues, theaters and museums, all of them take part of Las Rambles that links Plaça Catalunya with Barcelona harbor. Major retail present here are Desigual, H&M, Mango, Nike, Springfield, Starbucks or Burger King.
PelaiPelai is located between Plaza Universidad and Plaza Catalunya. This is not a traditional tourist area and is mostly frequented by local shoppers. The street is dominated by international and national fashion retailers such as Inditex Group, Mango or C&A.
Rambla CatalunyaRambla Catalunya runs parallel to Passeig de Gràcia. Characterized by its tree-lined central avenue, la Rambla has a traditional charm. The focus of this area is on medium to high-level shopping with a mix of restaurants and international brands.
Avinguda DiagonalAvinguda Diagonal is one of Barcelona's most important avenues. It cuts the city in two, diagonally from west to east hence the name. Most consolidated retail pitch is situated in between Plaza Francesc Macià and Passeig de Gràcia. The majority of the operators consider Avinguda Diagonal as a good location for a second point of sale.
L’ILLA DIAGONALL’illa Diagonal shopping centre opened in 1993 and it offers 170 shops, bars and restaurants in a total of 35,000 sq.m GLA. Its main anchors are, Fnac, Decathlon, Zara, Primark, Sfera, Mango, Bimba & Lola, Cortefiel, Desigual, Etxart & Panno, Ikks Women and Superdry. On November 2006 L’illa extend its commercial area in 4.000 m² with 17 new shops and a new hotel with 308 rooms. L'illa Diagonal complex was the first of the half dozen office and commercial centres to be opened in Barcelona in the nineties.
DIAGONAL MARDiagonal Mar in centre of Barcelona opened in November 2001. It is a large shopping centre with 87,000 sq.m of retail floor space, cinema complex and food court. Main anchors are Alcampo, Fnac, Primark, Media Markt, Zara, H&M, Toys’R’us, Sfera or Mango.
LA MAQUINISTALa Maquinista with a 94,900 sq.m of GLA is an open air shopping centre, designed to be an oasis in the middle of an urban area. It's the largest shopping centre in Catalunya with 216 shops, and hosts a good mix of fashion brands. Main anchors are Carrefour, Apple, Hollister, Superdry, Vans, Desigual, Zara, Forever 21, Pepe Jeans, Fnac, Media Markt. Leisure activities include 13 cinema screens and a wide food court.
GRAN VÍA 2Gran Vía 2 opened in 2002 is the only shopping center in the quarter of Montjuic, next to the trade show center of Barcelona with a GLA of 54,000 sq,m. Main anchors are Carrefour, Zara, Decathlon, H&M, New Yorker, Massimo Dutti and Hollister. As a leisure anchor the scheme offers a 15 screen cinema.
LES GLORIESLes Glories in the centre of Barcelona opened in 1995 with a GLA of 56,300 sq.m. There’s a seven screen cinema, a food court and more than 170 shops including Carrefour and fashion retailers such as H&M, Zara, Mango, Massimo Dutti, Merkal, Querol and Pull & Bear. The centre is currently undergoing a substantial refurbishment and remodelation.
SPLAUThis scheme is located in Cornellà de Llobregat, closed to RCD Espanyol stadium . It offers a total of 55,100 sq.m GLA including 148 shops, 28 screen Full HD Cinemas and 2,800 parking spaces. Main anchors are Mercado, Primark, Media Markt, H&M, C&A, Zara, Blanco and Pull & Bear.
MARKET OVERVIEW KEY AREAS
CENTERS CONSUMER PROFILE MAJOR RETAILERS PRESENT NEW ENTRANTS TYPICAL RENT FOR UNIT OF 2,000SQFT RANGE
OF UNIT SIZES Portal de l’Àngel Mass market, High Tourism Activity
El Corte Inglés, Zara, Massimo Dutti, Pull & Bear, Cortefiel, Stradivarius, Oysho, Tezenis, Bershka, H&M, Benetton, Shana, Calzedonia, Yamamay, Parfois. New Balance, Mango HE. 270 €/sqm/month 50 - 2000 sq m Passeig de Gràcia Mass market, Premium, Luxury, High Tourism Activity
Apple, Prada, Puma, Mango, Stella McCartney, Bottega Veneta, Zadig & Voltaire, Guess, Michael Kors, Liu Jo Zara, H&M, Desigual, Adidas, Nike, Camper, Nespresso, Replay, Emporio Armani, Chanel, Gucci, Louis Vuitton, Burberry, Ferrari, Bvlgari, Montblanc, Dolce & Gabbana.
Dior, Versace, Wolford, Maje, Rolex, Macson, La Perla. 230 €/sqm/month 50 - 3000 sq m Portaferrissa Mass market, Trendy H&M, New Yorker, Quicksilver, VANS, The Body Shop, Mango, Bershka, Springfield, Kiko, Jules, Misako, Intimissimi, Vans, Cup. Tiger, Vans, Smash. 160 €/sqm/month 30 - 1000 sq m Pelai Mass market C&A, Zara, Sephora, Mango, Celio*, Desigual, Camper, Fosco, Pull & Bear, Bershka, Stradivarius. Promod, Mulaya. 175 €/sqm/month 30 - 1000 sq m Rambla Catalunya Mid-High End, Children's wear, Restaurants
Zara, Intimissimi, Women's Secret, Camper, Catimini, Imaginarium, Yamamay, Zara Home, Boboli, Tuc Tuc, Gant, IKKS, Cortefiel, Maje, Mango Touch, El Ganso, Vodafone, Fosco, Orchestra, Carpisa. Yamamay, Mango, Nautica. 95 €/sqm/month 30 - 1500 sq m Diagonal Mass market, High End
Benetton, Comptoir des Cotonniers, Sandro, Hugo Boss, Mango, Cotélac, Zara, Massimo Dutti, Uterqüe, Zara Home, Kuoni, Gerard Darel, Asics Costa Coffee, Nice & Crazy, Cachito. 50 €/sqm/month 50 - 1500 sq m
El Born is located between Via Layetana and La Barceloneta. It is an important tourist area and comprises a mixture of streets and squares from the medieval period. Following the 1992 Olympic Games and the refurbishment of the maritime front, El Born has developed into a trendy area with architectural and design studios, restaurants and quirky fashion operators. The food offering comprises casual dining restaurants with a focus on tapas style Spanish cuisine. It is a lively area for nightlife with a strong food options and trendy bars.
MARKET OVERVIEW KEY AREAS CONSUMER PROFILE FOOD & BEVERAGE OPERATOR INCLUDING RENT FOR 3,500 SQFT UNIT El Born Tourist (daily) Locals (mainly weekends / midweek days at night) Sagardi, Taller de Tapas Udon, Grupo Tragaluz, Grupo Bilbao Berria. 25 - 35€/sqm/month Olympic Village Tourist (daily) Locals (on weekends) Grupo Tragaluz, Grupo Costa Oeste, Moncho’s, Grupo Andilana, Grupo Ugarit, Barcelona Casino. 15 - 25€/sqm/month Gothic Quarter and Plaza Catalunya, Ramblas & Surroundings Tourist (daily) Locals (daily) Harlem Jazz Club, Jamboree, Hard Rock Café, Grupo Eat Out, McDonads, KFC, Burger King, AN Group, Grupo Cacheiro, Grupo Andilana, Grupo AMT, Grupo Tragaluz. 30 - 100€/sqm/month La Barceloneta & Maremagnum Tourist (daily) Locals (weekend) Grupo Tragaluz, Grupo Oscar Manresa, W Hotel, Buenas Migas, Grupo Travi 35 - 50€/sqm/month
Robert Travers, MRICSHead of Retail Agency Spain
T +34 934 881 881
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Data as of April 2014
The Olympic Port is a key tourist destination which comprises restaurants, beaches, bars, hotels, Barcelona´s Casino and green spaces which give this area a lively and festive atmosphere. The food offering comprises quick service and casual dining situated around the marina. The nightlife caters towards tourists with a wide choice of bars and nightclubs.
Gothic Quarter, Plaza Catalunya and surrounding areas are situated in the heart of the city. This area is mainly frequented by both local and international shoppers. It includes a mix of fast food, casual and fine dining together with lively bars.
La Barceloneta is the city´s seaside district which comprises some wide promenades, attractive beaches and hotels. Good seafood restaurants can be found here together with a number of bars.
Data as of April 2014