Barcelona

Spain---Barcelona-2Barcelona is Spain’s second largest city and the capital of Catalonia, the country’s most visited province. It is the center of a dynamic metropolitan area which comprises a population of 5,5 million inhabitants.

The city boasts a prosperous economic centre (named Europe’s fourth best city for business), one of the Mediterranean’s key ports and a starting and ending point for cruise ships around the Mediterranean. Barcelona is one of Europe’s favorite tourist destinations, ranking as the 12th most visited city in the world. It is a vibrant city and its architecture, bustling nightlife, museums, galleries, beaches and amusements attract many tourists.

The principal shopping location in the city is around Plaza de Catalunya. Home to many Spanish brands as well as international retailers, Barcelona is a fashion conscious city that caters for both tourists and local shoppers. Major retailers in Barcelona include: Zara, H&M, Desigual, Adidas, Nike, Chanel, Gucci, Louis Vuitton, Burberry, Dolce & Gabana, Pull & Bear, Massimo Dutti, Intimissisimi, Bershka, Mango, Apple, El Corte Ingles and Replay.

 

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Cushman & Wakefield Inc, Barcelona

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Passeig de Gràcia: 41.389495, 2.168341
Portaferrissa: 41.383684, 2.173336
Pelai: 41.385939, 2.165440
Rambla Catalunya: 41.389945, 2.165249
Avinguda Diagonal: 41.396849, 2.160294
Portal de l’Àngel: 41.385196, 2.172733
LES RAMBLES: 41.380310, 2.174155
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Portal de l’Àngel

Portal de l’Àngel is a pedestrian street targeted towards mass market. It is located in the Ciutat Vella district next to Plaza Catalunya and is one of the city's most visited streets. Portal de l'Àngel is Barcelona's and Spain’s most expensive retail street with rents of 280€ per sqm (as of June 2017). Retailers include El Corte Ingles, most of the Grupo Inditex brands, H&M, Benetton and Cortefiel. There are other adjacent streets such as Cucurulla or Portaferrisa where you will also find a variety of shops, restaurants and hotels.
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Passeig de Gràcia

Passeig de Gràcia is one of the most prestigious streets and a mandatory stop on any tourist route through Barcelona. It is one of the major avenues in Barcelona and one of its most important shopping and business areas, containing several of the city's most celebrated pieces of architecture. It is located in the central part of Eixample, stretching from Plaça Catalunya to Carrer Gran de Gràcia.It is the chosen location for many flagships stores such as Zara, Mango, Apple or H&M together with luxury brands such as Gucci, Prada, Dolce & Gabbana, Cartier and Ermenegildo Zegna. The street includes La Pedrera & Casa Batlló (two Gaudi buildings which are some of the most visited tourist sites in Barcelona) together with leading hotel amenities. Passeig de Gracia although increasingly mass market is currently the only established location for premium/luxury brands in the city.
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Portaferrissa

Portaferrissa, located in the Gothic Quarter, is a pedestrian street that runs between Portal de l’Àngel and Las Rambles. The street is targeted to young/mass-market shoppers and brands like VANS, H&M, Mango, Pepe Jeans, Footlocker or Quicksilver have a presence at this street.
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LES RAMBLES

Les Rambles is obviously popular because of the flower shops, artisans, human statues, theaters and museums, all of them take part of Las Rambles that links Plaça Catalunya with Barcelona harbor. Major retail present here are Desigual, H&M, Mango, Nike, Springfield, Starbucks or Burger King.
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Pelai

Pelai is located between Plaza Universidad and Plaza Catalunya. This is not a traditional tourist area and is mostly frequented by local shoppers. The street is dominated by international and national fashion retailers such as Inditex Group, Mango or C&A.
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Rambla Catalunya

Rambla Catalunya runs parallel to Passeig de Gràcia. Characterized by its tree-lined central avenue, la Rambla has a traditional charm. The focus of this area is on medium to high-level shopping with a mix of restaurants and international brands.
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Avinguda Diagonal

Avinguda Diagonal is one of Barcelona's most important avenues. It cuts the city in two, diagonally from west to east hence the name. Most consolidated retail pitch is situated in between Plaza Francesc Macià and Passeig de Gràcia. The majority of the operators consider Avinguda Diagonal as a good location for a second point of sale.


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L’ILLA DIAGONAL: 41.389737, 2.135504
Diagonal Mar: 41.409600, 2.216306
LA MAQUINISTA: 41.440410, 2.198510
GRAN VÍA 2: 41.358756, 2.129749
LES GLORIES: 41.402223, 2.185559
SPLAU: 41.347358, 2.077892
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L’ILLA DIAGONAL

L’illa Diagonal shopping centre opened in 1993 and it offers 170 shops, bars and restaurants in a total of 35,000 sq.m GLA.It´s main anchors are, Fnac, Decathlon, Zara, Primark, Sfera, Mango, Bimba & Lola, Cortefiel, Desigual, Etxart & Panno, Ikks Women and Superdry. Recent entrants: Levi’s, Brunch & Cake, Nespresso, Takezo by ana Angulo and Mi&Co.
On November 2006 L’illa extend its commercial area in 4.000 m² with 17 new shops and a new hotel with 308 rooms. L'illa Diagonal complex was the first of the half dozen office and commercial centres to be opened in Barcelona in the nineties.

As well as a big commercial centre l'illa Diagonal complex includes two four star hotels, two schools, a sports centre, dance hall, conference centre, a public park and a car parking with capacity for more than 2,400 vehicles. The building has a façade 334 metres long and its design of a skyscraper lying down was inspired by the Rockefeller Centre in New York. The height of the building varies from 40 and 60 metres at the ends to 30 metres in the middle. The whole complex of L'illa Diagonal is built on 56,000 m² of city land, and there are 4 floors of car parking, 1 floor for installations and logistics where 250 vehicles can unload simultaneously, 3 commercial floors and up to 9 further floors of offices.
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DIAGONAL MAR

Diagonal Mar Shopping Center, opened in November 2001. It is located in the district of Diagonal Mar and Forum, there are more than 200 shops with leading brands in fashion, home and lifestyle. Additionally has an excellent selection of restaurants offering cuisines from around the world. Regarding leisure activities and entertainment 17 cinemas with the latest releases and bowling arena. 87,000 sq.m of retail floor space, cinema complex and food court. Main anchors are Alcampo, Fnac, Primark, Media Markt, Zara, H&M, Toys’r’us, Sfera or Mango.
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LA MAQUINISTA

La Maquinista with a 94,900 sq.m of GLA is an open air shopping centre, designed to be an oasis in the middle of an urban area. It's the largest shopping centre in Catalunya with 216 shops, and hosts a good mix of fashion brands. Main anchors are Carrefour, Apple, Hollister, Superdry, Vans, Desigual, Zara, Forever 21, Pepe Jeans, Fnac, Media Markt. Leisure activities include 13 cinema screens and a wide food court.
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GRAN VÍA 2

Gran Vía 2 opened in 2002 next to the trade center of Barcelona with a GLA of 54,000 sq,m. Main anchors are Carrefour, Zara, Decathlon, H&M, New Yorker, Massimo Dutti and Hollister. As a leisure anchor the scheme offers a 15 screen cinema.
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LES GLORIES

Les Glories, next to 22@ district, opened in 1995 with a GLA of 56,300 sq.m. another 38.000 m² for leisure. There’s a seven screen cinema, a food court and more than 170 shops, spread over 3 different levels, including Carrefour and fashion retailers such as H&M, Zara, Mango, Massimo Dutti, Merkal, Querol and Pull & Bear. It counts with an underground car park with capacity for 3000 vehicles. The centre is currently undergoing a substantial refurbishment and remodelation. The enlargement and refurbishment of the shopping center coincides with the urban transformation of the square of Les Glòries and the consolidation of the 22 @ district, as an area of regeneration.
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SPLAU

This scheme is located in Cornellà de Llobregat, closed to RCD Espanyol stadium . It offers a total of 55,100 sq.m GLA including 148 shops, 28 screen Full HD Cinemas and 2,800 parking spaces. Main anchors are Mercado, Primark, Media Markt, H&M, C&A, Zara, Blanco and Pull & Bear.

NEW ADDITION TO LES GLORIES SC

The expansion of this shopping center is due to open in October 2017, 13.700 sqm will be added to the current building. The streets of the renovated shopping centre will become a major art exhibition with large sculptures by designer Javier Mariscal.

MARKET OVERVIEW
KEY AREAS / STREETS/SHOPPING CENTERSCONSUMER PROFILEMAJOR RETAILERS PRESENTNEW ENTRANTSTYPICAL RENT FOR UNIT OF 2,000SQMRANGE OF UNIT SIZES
Portal de l’Àngel Mass market, High Tourism Activity El Corte Inglés, Zara, Massimo Dutti, Pull & Bear, Cortefiel, Stradivarius, Oysho, Tezenis, Bershka, H&M, Benetton, Shana, Calzedonia, Yamamay, ParfoisMacson, Parfois, Brandy & Melville280 €/sqm/month50 – 2,000 sqm
Passeig de Gràcia Mass market, High End, Luxury, High Tourism Activity Apple, Prada, Puma, Mango, Stella McCartney, Bottega Veneta, Zadig & Voltaire, Guess, Michael Kors, Liu Jo Zara, H&M, Desigual, Adidas, Nike, Camper, Nespresso, Replay, Emporio Armani, Chanel, Gucci, Louis Vuitton, Burberry, Ferrari, Bvlgari, Montblanc, Dolce & Gabbana, Dior, Versace, Macson, Rolex, La Perla, Maje, Wolford Sueños Negros, Adolfo Domínguez, Sandro, Kiabi, IKKS, Kenzo, Seat255 €/sqm/month50 – 3,000 sqm
Portaferrissa Mass market, TrendyH&M, New Yorker, Quicksilver, VANS, The Body Shop, Mango, Bershka, Springfield, Kiko, Jules, Misako, Intimissimi, Vans, CupPrimor, Aragaza, Aïta, JD Sport165 €/sqm/month30 – 1,000 sqm
Pelai Mass marketC&A, Zara, Sephora, Mango, Celio*, Desigual, Camper, Fosco, Pull & Bear, StradivariusParfois, Bershka, Natura, Multiópticas, Hema, l’Oréal175 €/sqm/month30 – 1,000 sqm
Rambla Catalunya Mass Market/Mid EndZara, Intimissimi, Women's Secret, Camper, Catimini, Imaginarium, Yamamay, Zara Home, Boboli, Tuc Tuc, Gant, IKKS, Cortefiel, Maje, Mango Touch, El Ganso, Vodafone, Fosco, Orchestra, CarpisaM.A.C.. Merlkal Calzados,Soloio, Benetton, Thomas Sabo, Pangea, La Bela Mafia, Pikolinos105 €/sqm/month30 – 1,500 sqm
Diagonal Mass market, Mid End Benetton, Comptoir des Cotonniers, Sandro, Hugo Boss, Mango, Cotélac, Zara, Massimo Dutti, Uterqüe, Zara Home, Kuoni, Gerard Darel, Asics, Costa Coffee, Nice & Crazy, CachitoMovistar, Rituals, Puerto Chico70 €/sqm/month50 – 1,500 sqm

Data as of June 2017


El Born is located between Via Layetana and La Barceloneta. It is an important tourist area and comprises a mixture of streets and squares from the medieval period. Following the 1992 Olympic Games and the refurbishment of the maritime front, El Born has developed into a trendy area with architectural and design studios, restaurants and quirky fashion operators. The food offering comprises casual dining restaurants with a focus on tapas style Spanish cuisine. It is a lively area for nightlife with a strong food options and trendy bars.

The Olympic Port is a key tourist destination which comprises restaurants, beaches, bars, hotels, Barcelona´s Casino and green spaces which give this area a lively and festive atmosphere. Barcelona’s Port Olímpic (Olympic Port) was constructed to coincide with the 1992 Summer Olympics. It is nowadays an attractive leisure harbour that sits in front of the Olympic village. The two skyscrapers Hotel Arts and Torre Mapfrehave both become symbols of this part of Barcelona. This district also houses a popular modern shopping mall called Marina Village with international brands and exclusive boutiques and numerous restaurants. The food offering comprises quick service and casual dining situated around the marina. The nightlife caters towards tourists with a wide choice of bars and nightclubs.

Gothic Quarter, Plaza Catalunya and surrounding areas are situated in the heart of the city. This area is mainly frequented by both local and international shoppers. It includes a mix of fast food, casual and fine dining together with lively bars.

La Barceloneta is the city´s seaside district which comprises some wide promenades, attractive beaches and hotels. Good seafood restaurants can be found here together with a number of bars. La Barceloneta is known for its sandy beach and its many restaurants and nightclubs along the boardwalk, the area also attracts many cruise ships to dock. La Barceloneta homes Barcelona’s Aquarium, located in Port Vell, according to Barcelona’s Statistical yearbook l’Aquàrium attracted 1.6Million visitors in 2015.

MARKET OVERVIEW
KEY AREASCONSUMER PROFILEFOOD & BEVERAGE OPERATOR INCLUDINGRENT FOR 200 SQM UNIT
El Born Tourist (daily) Locals ( mainly weekends / midweek days at night) Sagardi, Taller de Tapas Udon, Grupo Tragaluz, Grupo Bilbao Berria25–35 €/sqm/month
Olympic Village Tourist (daily) Locals (on weekends) Grupo Tragaluz, Grupo Costa Oeste, Moncho’s, Grupo Andilana, Grupo Ugarit, Barcelona Casino25 - 50 €/sqm/month
Gothic Quarter and Plaza Catalunya, Ramblas & Surroundings Tourist (daily) Locals (daily) Harlem Jazz Club, Jamboree, Hard Rock Café, Grupo Eat Out, McDonads, KFC, Burger King, AN Group, Grupo Cacheiro, Grupo Andilana, Grupo AMT, Grupo Tragaluz40–110 €/sqm/month
La Barceloneta & Maremagnum Tourist (daily) Locals (weekend) Grupo Tragaluz, Grupo Oscar Manresa, W Hotel, Buenas Migas, Grupo Travi40-70 €/sqm/month

Data as of June 2017


Barcelona Contacts

Robert Travers, MRICS

Head of Retail Agency Spain
T +34 934 881 881
M +34 661 43 55 83
F +34 932 152 950