Auckland is New Zealand’s largest and most cosmopolitan city and as such, has the greatest mix of cultural diversity, entertainment, education and tourism. It is New Zealand’s international gateway city attracting a wide variation of both international and domestic visitors annually.
Post-recession New Zealand is farthest progressed in Auckland, with the city being the economic driving force of the country at present. With over 2,000 people moving into the region per week for employment opportunities, it is understandable why this is the case. The region’s economy increased in size by 3.1% in the year to September 2014– well apace of the national economic growth rate of 2.5%.
Queen Street, located in the central business district, is Auckland’s dominant retail area, with the greatest pedestrian flow of any retail precinct surveyed. As a result, the street boasts, arguably, some of the most expensive rents per square meter in the country. Initiatives by the local council to reduce the concentration of people and businesses in the city means that secondary town centres are becoming established to the north, west and south of the CBD. Retail sales growth in the Auckland Region has been growing year-on-year for six years and amounts to over $20.5 billion per annum.
The central city’s Queen Street is Auckland’s premier retailing and commercial neighborhood. It is New Zealand’s longest established retail precinct and is increasingly attracting internationally recognised brands.
Ponsonby is a vibrant urban village that buzzes with street life both day and night. Its unique style and charm make it a popular with retailers wanting to identify with the eclectic crowd it attracts. Ponsonby is often where new boutique retailers will set up initially. Ponsonby offers a range of dining options, from cafes to high-end, as well as art galleries and fashion boutiques.
Located near the affluent Eastern Suburbs, Newmarket is Auckland’s premier "work, shop and play" destination with a unique mix of strip retail and shopping centres. It attracts a range of retailers ranging from local boutiques to international brands as well as a good mix of restaurants and cafes.
Syliva Park is a regional shopping centre located south of the central business district. Tenants are typical of a regional shopping centre, including anchors The Warehouse, Countdown, Pak n’ Save and Hoyts Cinemas, as well as wide range of national and international chains.
Situated toward the northern boundary of the city, Westfield’s Albany Shopping Centre exemplifies the trends of outward facing shopping centers. Tenants are typical of a regional shopping centre, including anchors Farmers, Countdown and Event Cinemas, as well as wide range of national and international chains.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 200 SQM (US$/MONTH/SQM)||RANGE OF UNIT SIZES|
|Queen Street||Tourists, local business density, local shoppers||Louis Vuitton, Gucci, Mont Blanc, Billabong, Oakley, Rip Curl, Foot Locker, Lush, Smith & Caugheys||Christian Dior, Topshop, Swarovski||$2700/sq.m/year||30-2100sq.m|
|Newmarket||Tourists, local business density, local shoppers, nearby residents||Adidas, Nike Platinum, Stephen Marr, L’Occitane, , Mimco, Annah Stretton, Kate Sylvester, Calvin Klein, Hugo Boss, Ralph Lauren, Zambesi, Birkenstock, Foot Locker||Kathmandu, TSB Bank||$2000/sq.m/year||40-1000sq.m|
|Albany||Local shoppers, nearby residents||Barkers, Country Road, Cue, Farmers, L’Occitane, Michael Hill, Pandora, Peter Alexander, Swarovski||Bing, Harris & Co.,||$700/sq.m/year||30-2500sq.m|
|Ponsonby||Local shoppers, nearby residents||Sass & Bide, Minnie Cooper, World, Lululemon, Texas Radio Big Beat, World, Storm, Juliette Hogan||Seed Heritage||$1000/sq.m/year||30-200sq.m|
|Sylvia Park||Local shoppers, nearby residents||Decjuba, Country Road, Cue, Kathmandu, Macpac, Pandora, Quicksilver, Timberland, Youbee||Typo, Decjuba, Youbee||$1000/sq.m/year||30-2500sq.m|
|Botany||Local shoppers, nearby residents||Farmers, MAC, Nicholas Jermyn, Veronika Maine, JB HiFi, Macpac, Kathmandu, Dick Smith Electronics, Nike Platinum||Blue Illusion, Country Road||$1000/sq.m/year||30-2500sq.m|
Data as of April 2015
Auckland has a strong food and beverage sector, with dining options covering a range of price-points and dining tastes. The number of dining precincts has expanded rapidly over the last five years with popular areas like Britomart and Victoria Park adding to the selection along with the well established areas such as Viaduct, Ponsonby and Parnell.
Given Auckland’s cosmopolitan population, the dining options throughout the city are becoming increasingly diverse. New Zealand’s South Pacific location, proximity to South East Asian nations and access to fresh seafood, given the three surrounding harbours is a recipe for an exciting mix of flavours and dining options.
Prime location in Auckland does not always make a successful restaurant, given that some of the city’s most popular restaurants are in atypical food and beverage locations. If the food is quality, Aucklanders will make the trip. Most food and beverage units are 180-200sq.m.
|KEY AREAS||CONSUMER PROFILE||FOOD & BEVERAGE OPERATORS INCLUDING||RENT FOR 180SQM UNIT|
|Britomart||Local business density, tourists||Mexico, 1885, Café Hanoi, Shakey Isles Coffee Co., District Dining, Ebisu||$600/ sq.m/year|
|Ponsonby||Local residential population||Jervois Steak House, Prego, The Long Room, Sunday Painters, GPK, Blue Breeze Inn, Mekong Baby||$650/ sq.m/year|
|Parnell||Local residential population||Java Room, La Cigale, Cibo, , Non Solo Pizza, La Porcetta||$625/ sq.m/year|
|Victoria Park||Local business density, local residential population||La Zeppa, Atico Cocina, Sweat Shop, Libertine, Tom Tom, Allpress Espresso||$500/ sq.m/year|
|Newmarket||Local residential population, shoppers||Lone Star, Tasca, The Lumsden, TriBeCa, Wagamama, Jones the Grocer, Little & Friday||$600/ sq.m/year|
|Viaduct||Local business density, tourists||Soul, The Foodstore, Kermadec, Industry Zen, Portofino, Snapdragon, The Crew Club||$1000/ sq.m/year|
|Eastern Bays||Local residential population, tourists||Mecca Stonehouse, De Fontaine, Dos Amigos, Portofino, Mikano, Kahve||$720/ sq.m/year|
Data as of April 2015
Ian LittleBayleys Research Manager
4 Viaduct Harbour Avenue
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