Auckland

AucklandAuckland is New Zealand’s largest and most cosmopolitan city and as such, has the greatest mix of cultural diversity, entertainment, education and tourism. It is New Zealand’s international gateway city attracting a wide variation of both international and domestic visitors annually.

Post-recession New Zealand is farthest progressed in Auckland, with the city being the economic driving force of the country at present. With over 2,000 people moving into the region per week for employment opportunities, it is understandable why this is the case. The region’s economy increased in size by 3.1% in the year to September 2014– well apace of the national economic growth rate of 2.5%.

Queen Street, located in the central business district, is Auckland’s dominant retail area, with the greatest pedestrian flow of any retail precinct surveyed. As a result, the street boasts, arguably, some of the most expensive rents per square meter in the country. Initiatives by the local council to reduce the concentration of people and businesses in the city means that secondary town centres are becoming established to the north, west and south of the CBD. Retail sales growth in the Auckland Region has been growing year-on-year for six years and amounts to over $20.5 billion per annum.  

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QUEEN STREET: -36.850717, 174.764552
NEWMARKET: -36.869837, 174.777580
PONSONBY: -36.847322, 174.744227
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QUEEN STREET


The central city’s Queen Street is Auckland’s premier retailing and commercial neighborhood. It is New Zealand’s longest established retail precinct and is increasingly attracting internationally recognised brands.
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PONSONBY


Ponsonby is a vibrant urban village that buzzes with street life both day and night. Its unique style and charm make it a popular with retailers wanting to identify with the eclectic crowd it attracts. Ponsonby is often where new boutique retailers will set up initially. Ponsonby offers a range of dining options, from cafes to high-end, as well as art galleries and fashion boutiques.
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NEWMARKET


Located near the affluent Eastern Suburbs, Newmarket is Auckland’s premier "work, shop and play" destination with a unique mix of strip retail and shopping centres. It attracts a range of retailers ranging from local boutiques to international brands as well as a good mix of restaurants and cafes.

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ALBANY: -36.725942, 174.698313
SYLVIA PARK: -36.915690, 174.840090
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SYLVIA PARK


Syliva Park is a regional shopping centre located south of the central business district. Tenants are typical of a regional shopping centre, including anchors The Warehouse, Countdown, Pak n’ Save and Hoyts Cinemas, as well as wide range of national and international chains.
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ALBANY


Situated toward the northern boundary of the city, Westfield’s Albany Shopping Centre exemplifies the trends of outward facing shopping centers. Tenants are typical of a regional shopping centre, including anchors Farmers, Countdown and Event Cinemas, as well as wide range of national and international chains.

MARKET OVERVIEW
KEY AREAS / STREETS/SHOPPING CENTERSCONSUMER PROFILEMAJOR RETAILERS PRESENTNEW ENTRANTS TYPICAL RENT FOR UNIT OF 200 SQM (US$/MONTH/SQM)RANGE OF UNIT SIZES
Queen StreetTourists, local business density, local shoppersLouis Vuitton, Gucci, Mont Blanc, Billabong, Oakley, Rip Curl, Foot Locker, Lush, Smith & CaugheysChristian Dior, Topshop, Swarovski$2700/sq.m/year30-2100sq.m
NewmarketTourists, local business density, local shoppers, nearby residentsAdidas, Nike Platinum, Stephen Marr, L’Occitane, , Mimco, Annah Stretton, Kate Sylvester, Calvin Klein, Hugo Boss, Ralph Lauren, Zambesi, Birkenstock, Foot LockerKathmandu, TSB Bank$2000/sq.m/year40-1000sq.m
AlbanyLocal shoppers, nearby residentsBarkers, Country Road, Cue, Farmers, L’Occitane, Michael Hill, Pandora, Peter Alexander, SwarovskiBing, Harris & Co., $700/sq.m/year30-2500sq.m
PonsonbyLocal shoppers, nearby residentsSass & Bide, Minnie Cooper, World, Lululemon, Texas Radio Big Beat, World, Storm, Juliette HoganSeed Heritage$1000/sq.m/year30-200sq.m
Sylvia ParkLocal shoppers, nearby residentsDecjuba, Country Road, Cue, Kathmandu, Macpac, Pandora, Quicksilver, Timberland, Youbee Typo, Decjuba, Youbee$1000/sq.m/year30-2500sq.m
BotanyLocal shoppers, nearby residentsFarmers, MAC, Nicholas Jermyn, Veronika Maine, JB HiFi, Macpac, Kathmandu, Dick Smith Electronics, Nike PlatinumBlue Illusion, Country Road$1000/sq.m/year30-2500sq.m

Data as of April 2015

Auckland has a strong food and beverage sector, with dining options covering a range of price-points and dining tastes. The number of dining precincts has expanded rapidly over the last five years with popular areas like Britomart and Victoria Park adding to the selection along with the well established areas such as Viaduct, Ponsonby and Parnell.

Given Auckland’s cosmopolitan population, the dining options throughout the city are becoming increasingly diverse. New Zealand’s South Pacific location, proximity to South East Asian nations and access to fresh seafood, given the three surrounding harbours is a recipe for an exciting mix of flavours and dining options.

Prime location in Auckland does not always make a successful restaurant, given that some of the city’s most popular restaurants are in atypical food and beverage locations. If the food is quality, Aucklanders will make the trip. Most food and beverage units are 180-200sq.m.

MARKET OVERVIEW
KEY AREASCONSUMER PROFILEFOOD & BEVERAGE OPERATORS INCLUDINGRENT FOR 180SQM UNIT
BritomartLocal business density, touristsMexico, 1885, Café Hanoi, Shakey Isles Coffee Co., District Dining, Ebisu$600/ sq.m/year
PonsonbyLocal residential populationJervois Steak House, Prego, The Long Room, Sunday Painters, GPK, Blue Breeze Inn, Mekong Baby$650/ sq.m/year
ParnellLocal residential populationJava Room, La Cigale, Cibo, , Non Solo Pizza, La Porcetta$625/ sq.m/year
Victoria ParkLocal business density, local residential populationLa Zeppa, Atico Cocina, Sweat Shop, Libertine, Tom Tom, Allpress Espresso$500/ sq.m/year
NewmarketLocal residential population, shoppersLone Star, Tasca, The Lumsden, TriBeCa, Wagamama, Jones the Grocer, Little & Friday$600/ sq.m/year
ViaductLocal business density, touristsSoul, The Foodstore, Kermadec, Industry Zen, Portofino, Snapdragon, The Crew Club$1000/ sq.m/year
Eastern BaysLocal residential population, touristsMecca Stonehouse, De Fontaine, Dos Amigos, Portofino, Mikano, Kahve $720/ sq.m/year

Data as of April 2015


Auckland Contacts

Ian Little

Bayleys Research Manager
4 Viaduct Harbour Avenue
Auckland 1010
Tel: +64 9 375 8658
Mob: +64 27 315 6733