Atlanta

Atlanta

With a dynamic and diverse population of more than five million people, the Atlanta metro area continues to experience strong growth. often referred to as the “Capital of the South”, the city is a growing tourist destination offering a unique variety of restaurants and major shopping destinations. Atlanta is home to the world’s busiest airport and is within a two-hour flight of 80% of the U.S. population. With no natural boundaries for development, the Atlanta metro area covers 28 counties and is the ninth largest metro area in the U.S. The area offers an assortment of unique neighborhoods with each offering their own character and amenities.

Although Atlanta was hit hard by the most recent economic recession, 2014 marked the strongest annual job growth the city has seen since 2006. Atlanta has recovered 179% of the jobs lost during the downturn and sawfull recovery in March of 2014. The improvement in Atlanta’s Leisure and Hospitality sector has been a contributing factor in the market’s recovery. In 2015, an estimated 51 million visitors came to the Atlanta area, representing a 50% increase over the past six years. Of those visitors, 49.5 million were domestic and 1.2 million were international.

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BUCKHEAD: 33.839420, -84.379920
MIDTOWN: 33.783315, -84.383117
VIRGINIA HIGHLAND: 33.782118, -84.356834
DOWNTOWN DECATUR: 33.773894, -84.298971
LITTLE FIVE POINTS: 33.765511, -84.349122
ROSWELL/ALPHARETTA: 34.060055, -84.330368
CENTRAL PERIMETER/SANDY SPRINGS: 33.930435, -84.373315
VININGS/CUMBERLAND: 33.864826, -84.464374
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BUCKHEAD


Buckhead is one of Atlanta’s premier retail destinations and business districts offering numerous luxury and internationally recognized retailers. Centered around Phipps Mall and Lenox Mall, this uptown district is considered one of the top shopping destinations in the southeast.
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MIDTOWN


Midtown is an emerging retail and business destination within Atlanta’s urban core. The area is characterized by street-level retail in modern, mixed-use, office and multi-family high-rises. Just north of downtown Atlanta, this area includes Atlantic Station, a major retail and office destination. Midtown is also home to Piedmont Park, the region’s premiere recreational amenity and hub of outdoor activity.
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VIRGINIA HIGHLAND


Virginia Highland is a historic village-like neighborhood just east of Atlanta’s Midtown district offering an eclectic mix of unique local boutiques, restaurants, and bars.
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DOWNTOWN DECATUR


Decatur is a progressive neighborhood-centric city located just six miles from downtown Atlanta. Downtown Decatur, the heart of the city, is a lively, pedestrian-oriented business district that offers a vibrant mix of unique boutiques, restaurants, and pubs.
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LITTLE FIVE POINTS


Little Five Points and East Atlanta is a unique district located 2 ½ miles from downtown Atlanta famous for its alternative environment and new-age flare. Consisting of mostly local, new-age retailers, restaurants, and coffee shops, the area is surrounded by historic Atlanta neighborhoods such as Inman Park and Candler Park.
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ROSWELL/ALPHARETTA


The Roswell/Alpharetta area is an affluent suburban area north of Atlanta’s urban core. Boasting some of the highest average household income levels in the entire southeastern United States, this area includes North Point Mall, several open-air lifestyle centers, and suburban strip centers.
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CENTRAL PERIMETER/SANDY SPRINGS


The Central Perimeter/Sandy Springs area is a premier suburban shopping destination serving as a gateway between Atlanta’s urban core and its northern suburbs. Boasting some of Atlanta’s highest daytime population traffic, this area includes Perimeter Mall and big-box suburban anchored centers. Several large corporations call the area home, including UPS, Newell Rubbermaid, Cox Communications, and State Farm Insurance.
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VININGS/CUMBERLAND


The Vinings/Cumberland area is a hybrid market with a high amount of convention traffic fed by Cobb Galleria Convention Centre. This area of Atlanta serves as the gateway between Atlanta’s urban core and the city’s northwestern suburbs. The submarket has largely developed as an outgrowth of its role as the headquarters for the Home Depot. The Cobb Galleria Convention Centre and Cumberland Mall serve as the area’s primary retail anchors.

MARKET OVERVIEW
KEY AREAS / STREETS/SHOPPING CENTERSCONSUMER PROFILEMAJOR RETAILERS PRESENTNEW ENTRANTS TYPICAL RENT FOR UNIT OF 2,000 SQFTRANGE OF UNIT SIZES
BuckheadMass market, luxury, area employees, tourists, localsNeiman Marcus, Bloomingdales, Saks Fifth Avenue, Nordstrom, Macy’s, Restoration HardwareChristian Louboutin, Helmut Lang, Shake Shack$30 - $35 psfAll sizes
MidtownMass market, in-town locals, CBD employeesDillard’s, H&M, Ann Taylor, Banana Republic, Target, DSW Republica Couture, Athleta, Fado’s Irish Pub$30 - $35 psfAll sizes
Virginia HighlandIn-town locals, trendsetters, young familiesUrban Outfitters, Half Moon Outfitters, La Raine’s Boutique, Bill Hallman BoutiqueLa Raine’s Bridal Boutique, Highland Bakery$28 - $30 psf1,000 - 5,000 sf
Downtown DecaturIn-town locals, hip, trendsetters, young familiesSquash Blossom, Square Foot, The Cook’s Warehouse, Green’s Fine FoodsDesign Matters$20 - $23 psf1,000 - 5,000 sf
Little Five PointsLocals, hipsters, alternative lifestyle, artistsJunkman’s Daughter, Rag-O-Rama, Cherry Bomb, Bill Hallman1,000 - 3,000 sf
Roswell/AlpharettaMass market, suburban locals, familiesMacy’s, American Girl, GAP, Bed Bath & Beyond, Dillards, Von MaurTopGolf$18 - $20 psfAll sizes
Central Perimeter/Sandy SpringsMass market, suburban locals, families, Central Perimeter employeesMacy’s, Nordstrom, Von Maur, Bed Bath “& Beyond, The Tile Shop, The Container StoreBattle & Brew, Stars and Strikes, Christophe’s To-Go$20 - $25 psfAll sizes
Vinings/CumberlandMass market, suburban locals, families, Galleria employees, touristsMacy’s Costco, Sears, Sports AuthorityOffice Depot, PETCO$20 - $25 psfAll sizes

Data as of May 2016

Atlanta serves as the Southeast’s destination for arts, entertainment, and dining. Award winning chefs and established restaurant groups dominate the dining scene in the Atlanta market and include Anne Quatrano (Bacchanalia, Abbattoir, Star Provisions), Fifth Group Restaurants (Ecco, La Tavola, South City Kitchen), Richard Blais (Flip Burger Boutique), the Stalwarts of Buckhead Life Restaurant Group (Chops, Buckhead Diner, Veni Didi Vici, Pricci) and the list goes on.

Despite the economic downtown, several of Atlanta’s most recognized dining establishments experienced a record-breaking year in 2013. Some of these successful spots included Chops, Bones, and Ecco.

An adventurous pallet is the phrase that would define the general Atlanta mindset, where there exists a strong gravitational pull towards well-positioned homegrown concepts.

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MARKET OVERVIEW
KEY AREASCONSUMER PROFILEFOOD & BEVERAGE OPERATORS INCLUDINGRENT FOR 3,500 SQFT UNIT
BuckheadUpscale food-forward Bones, Fogo de Chao, Atlanta Fish Market, Maggiano’s Little Italy, Chops, Hal’s, the Capital Grille$35-$30 psf
Central PerimeterCorporate, family-centricSeasons 52, Brio, Goldfish, Maggiano’s Little Italy, McKendrick’s Steakhouse, SAGE Woodfire Tavern, California Pizza Kitchen, Cheesecake Factory$32 psf
Virginia HighlandAdventurousMurphy’s, Loca Luna, Park Tavern, Alon’s Bakery, Fontaine’s Oyster House, Doc Chey’s Noodle House, Rosebud$30 psf
Downtown DecaturProgressiveLeon’s, Brickstore Pub, Café 246, Cakes & Ale, Iberian Pig, Farm Burger, Café Alsace, Wahoo, Victory Sandwich Shop$25 psf
MidtownSee-and-be-seenGordon Birsch, Oceanaire, Vortex, Ecco, Baraonda, One Midtown Kitchen, Rosa Mexicano, RA Sushi, Alluvia, Escorpion$35 - $40 psf
West MidtownTrendsettersBacchanalia, JCT Kitchen, BOCADO, Miller Union, The Optimist, Ormsby’s, Abattoir, Tacqueria Del Sol, Five Seasons, Octane Coffee$25 - $30 psf
Inman ParkProgressiveKevin Rathbun Steak, Two Urban Licks, Fritti, Sotto Sotto, Pure Tacqueria, Parish, Wisteria, One Eared Stag$30 psf

Data as of May 2016