Ankara

AnkaraAnkara is the capital of Turkey and the second largest city in terms of both population and economy. It is located in the center of Turkey in the region known as Anatolia. As the capital city, it is home to the Turkish Government, Military Headquarters and foreign embassies. In addition to its importance in government, it is also a commercial, industrial and educational hub and hence has highly developed infrastructure. Due to its geographic location it is located at the centre of Turkey’s highway and railway networks and serves as the marketing centre for the surrounding agricultural area.

Ankara has 18 universities which brings a vibrant, young population and the foreign embassies add an international dimension to the city. Ankara has some 40 shopping malls with 4 more scheduled to open by the end of 2016. It also has the high streets of Kizilay Boulevard, Tunali Hilmi, Arjantin and Filistin which are home to a host of international and domestic retailers as well as a wide range of restaurants, cafes and entertainment. Since 2012, Ankara Shopping Fest has hosted local and foreign visitors through the summer season, which is August 29 to September 13 in 2015. For these two weeks there are special events throughout the high streets and shopping centers including special promotions, music, dancing and family entertainment.

The city has become more urbanized in recent years as the working population chooses to live outside the city in the many new developments that include green space, leisure and shopping alternatives in their master plans. It is expanding to the west along the Eskisehir Highway.

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TUNALI HİLMİ STREET: 39.906313, 32.860880
FİLİSTİN STREET: 39.898214, 32.870107
Kizilay Boulevard: 39.931234, 32.844256
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Kizilay Boulevard

Kizilay Boulevard is home to many local retailers as well as cafés and fast food retailers. Kizilay Shopping Centre is also located on Kizilay Square at the heart of the city.
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Arjantin and Filistin Streets

Extensions of Tunali Hilmi Street, both Arjantin and Filistin Streets are home to many café and restaurants. As a new high street of Ankara, Arjantin Street has both international and local luxury retailers as well as many upscale restaurants.
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TUNALI HILMI STREET

The oldest established shopping in Ankara is Tunali Hilmi. It is a vibrant busy street hosting both international and local retailers as well as many restaurants, cafes and the famous Swan Park. Much of the area is open 24 hours a day, 7 days a week.

SHOPPING MALLS

Shopping malls are a very important part of the Ankara retail market as the city continues to grow outwards to handle its increasing population. The rapid expansion of shopping centres has caused some uncertainty in high street rental prices as more and more people move to suburban Ankara. Unlike Istanbul, there are many international and luxury brands in Ankara, preferring the shopping mall as their main trading site.US Polo, GAP and Network.

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KentPark: 39.903881, 32.694249
Cepa: 39.958814, 32.751678
Panora: 39.848011, 32.832994
Anka Mall: 39.950547, 32.831723
Next Level: 39.907352, 32.748693
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KentPark

Located next to Cepa Mall, the 2 shopping centres work well together. With 80,000 sqm GLA and about 200 stores, Kentpark is a main attraction for shoppers. The French retilers, Decathalon’s, only store is located here.
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Cepa

Cepa is one of the most successful malls in Ankara. It was opened in 2007 with around 200 stores and is a great attraction for the population of Ankara with its shop-mix and entertainment. Cepa is home the biggest H&M store in Ankara, at 3.300 sqm.
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Panora

Panora is one of Ankara’s more premium shopping centres, housing luxury retailers, as well as other international and local brands. The quality of the retailers at Panora attracts customers from an A and B demographic.
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Anka Mall

With 108,000 sqm GLA, Anka Mall is the largest and most visited shopping centre in Ankara. It has both international and local retailers with some anchors which attract customers. The shopping centre is currently under renovation which is due for completion in 2015.
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Next Level

Next Level is located between the Eskisehir and Konya Roads and opened at the end of 2013. Anchored by the only Harvey Nichols in Ankara, it has brands ranging from luxury to international and local retailers.

MARKET OVERVIEW
KEY AREAS / STREETS/SHOPPING CENTERSConsumer ProfileMAJOR RETAILERS PRESENTnew entrantsAVERAGE RENT PER SQM/ MONTHRANGE OF UNIT SIZES (SQM)
Tunali Hilmi StreetLocal shoppers, business density, touristsM&S, Mango, Benetton, LCW, Sephora, Gratis, The Body Shop, Ipekyol/ Twist, Koton, MAC, Nine West, Starbucks, Calzedonia, Yves Rocher$10050-1,000
Kizilay BoulevardLocal shoppers, business densityLCW, Colins, YKM, DeFacto, Mavi Jeans, Starbucks, Burger King, Derimod, Collezione, Kigili, Koton, Polo Garage$130-15050-2,000
Arjantin StreetLocal shoppers, business density, touristsMontblanc, Vakko Wedding, Beymen Club$45-7050-2,000
KentParkLocal shoppers, tourists Calvin Klein Jeans GAP, Armani, Lacoste, Tommy Hilfiger, C&ALoccitane, Zara, Bershka, Stradivarus$8050-15,500
CepaLocal shoppers, tourists H&M, CK, Levi’s, Mango, Lacoste, Charles & Keith, Vakko, Boyner, Decathlon, Beymen, Guess, Nautica, G-Star, Gant$70-9050-14,675
PanoraLocal shoppers, tourists M&S, Burberry, Ralph Lauren, DKNY Jeans, Emporio Armani, Guess, Hugo Boss, Pull & BearIntimissimi$50-7050-10,000
AnkaMallLocal shoppers, tourists Cacharel, Bershka, Benetton, Mango, Massimo Dutti, Zara, Levi’s, Lacoste, Tommy Hilfiger, MAC$70-9050-14,400
Next LevelHarvey Nichols, US Polo, GAP, Network$70-8050-8.000

Data as of July 2015

Ankara, because of its wide mix of population both in terms of age, socio-economic class and ethnicity, has restaurants that cater for all tastes. The student population prefer local and international coffee and fast food outlets, as well as the traditional Turkish “buffets”. Starbucks, McDonalds, Pizza Hut and Burger King are just a few of the choices available.

Foreign embassy personnel, as well as the upwardly mobile government workers, enjoy more trendy restaurants such as Tapas, Cafemiz, Kuki House and Mickey’s. Big Chefs, a local partnership, is also very popular, offering healthy salad alternatives as well as international favorites mixed with local delights. Chinese food is also rising in popularity; Quick China, another locally owned company, is rapidly expanding in Ankara with five restaurants.

Many power dinners are hosted in Ankara; in particular Kosebasi (southern Anatolian cuisine) and Uludag (now with garden seating for 350) are firm favorites for the meat selection. Trilye, Lagos, Zeytuni and Fish House are popular fish restaurants. Since 1955, Washington, located at the top of the castle, has been a preferred restaurant fors local and tourists alike.

Tepe Prime, located on Eskisehir Road, has become one of the most popular F&B streets, with restaurants including Quick China, Burger House, Irish Town and Hayal Kahvesi.

Cayyolu Park Street has emerged in the past few years as a favourite F&B location for many customers. It is home to meat and fish restaurants as well as cafés and bars.

Many restaurants add music at the weekend to entertain the large, youthful population. The November Pub (Tunali Hilmi) and the Texas Style Amarillo Grill (Gaziosmanpasa) are two popular spots at night.

MARKET OVERVIEW
KEY AREASCONSUMER PROFILEFOOD & BEVERAGE OPERATORS INCLUDING
Tunali HilmiLocal shoppers, business density, touristsTapas, Starbucks, Mado, The November Pub, Mado, C’viz, Burger King, McDonalds, Ozsut, Café Rosso
ArjantinLocal shoppers, business density, touristsCafemiz, Mickey’s, Kuki House, Quick China, Gunaydin, Starbucks, Flat, Mickeys
FilistinLocal shoppers, business density, touristsKosebasi, Trilye, Uludag, Castia, Palet, The House Café, Gunaydin, Gaga Manjero
CukurambarLocal shoppers, business density, touristsWashington, Burger King, Big Chefs, Mado, Gunaydin, S’lo

Data as of July 2015


Ankara Contacts

DUYGU OZER

Manager, Retail
River Plaza, Buyukdere Cd., Bahar Sk., No:13, Kat:15
Levent, 34394, Istanbul / Turkey
Tel: +90 212 334 78 00
Mob: +90 530 834 71 04

DILEK PEKDEMIR, PhD.

Director, Research
River Plaza, Buyukdere Cd., Bahar Sk., No:13, Kat:15
Levent, 34394, Istanbul / Turkey
Tel: +90 212 334 78 00
Mob: +90 537 855 10 84