Amsterdam is the capital and largest city of the Netherlands and one of the most vibrant cities of the country. The city hosts a large number of (inter)national headquarters and has several museums with an international status. The city is an important tourist destination and welcomes many tourists on daily-basis. Over the last few years, the tourist sector kept growing in the Dutch capital. Also in 2014, the city attracted more tourists than the year before. Important hubs are Amsterdam-Schiphol Airport, the Passenger Terminal Amsterdam (for cruise ships) and the central train station.
Amsterdam is the major retail city within the Netherlands and home to many major national and international brands. It has a strong catchment area and attracts consumers from the Greater Amsterdam region as well as tourists and people visiting the city for one day. The city has a variety of shopping areas, from the large inner-city to small neighbourhood shopping centres. Each area targets a different consumer group and has its own “flavour”. Amsterdam is also famous for its markets; in total there are 28 markets including a number of daily markets like the famous Albert Cuijp.
Amsterdam has shown a strong performance of its retail market over the past years. The inner-city still attracts many international retailers and the Kalverstraat, the most expensive retail location in the Netherlands, still sees demand from all over the world.
KalverstraatThe Kalverstraat is the main shopping street in Amsterdam and in the Netherlands. All of the major (inter)national retailers and brands are located in this street. The street mostly focuses on mass market retail, with well-known stores such as Zara, H&M, The Sting and V&D being located on the Kalverstraat. The section close to the popular tourist hot spot Dam Square and close to Spui square are generally considered as the main parts of the Kalverstraat. Indeed, various international retailers hold large stores close to Dam square, including Forever 21, Urban Outfitters and Mango. Rokin is foreseen to become increasingly interesting to retailers since a subway stop will be located there.
LeidsestraatThe Leidsestraat and surrounding are best known as an attractive place for tourists, because of many restaurants and cafes that are located there, but is also increasingly popular for retailers because of the high footfall through the Heiligeweg and Leidsestraat that leads to the Leidsesquare where the first Dutch Apple store was opened in March 2012. Focusing slightly more on the luxury market than Kalverstraat, the Leidsestraat nowadays is occupied by occupiers such as Supertrash, Abercrombie & Fitch, Ted Baker and Hugo Boss.
9 STRAATJESThe 9 Straatjes area is an area with small sized shops with niches, arts and handcraft. Emerged since the 1980´s as a cheap incubator area for starting entrepreneurs it has become the largest and most well known niche area of the country. Although the 9 Straatjes area is seen as one shopping location, the nine streets which form the retail area are not directly linked to each other. However, linked via the world heritage canals of Amsterdam, this retail area has increasingly become popular amongst tourists as well and has a great mix of both retail and facilities in both the 9 straatjes and the direct surroundings.
P.C. HOOFTSTRAATThe P.C. Hooftstraat is situated in the Amsterdam South district and is situated close to the Leidseplein and the rest of the inner-city. It benefits from the short walking distance to the city centre as well as from its close proximity to tourist hot spots such as the Museum square with its world-class museums (including the Rijksmuseum and Van Gogh museum). The P.C. Hooftstraat is the most important luxury retail location in the country and holds various well-known luxury brands such as Gucci, Prada, Louis Vuitton, Chanel, Dolce & Gabbana, Burberry, Hermes, Bulgari, Tiffany & Co, Cartier, IWC Schaffhausen and Longchamp.
Shopping centre Kalvertoren is the main shopping centre in Amsterdam´s city centre. The shopping centre of approximately 11,500 sq.m, recently acquired by Dutch investor/developer Kroonenberg Groep, is situated in between the Kalverstraat, Singel and Heiligeweg in the heart of Amstedam´s centre. Main occupiers in this centre include Hema and H&M. Kroonenberg Groep intends to redevelop the Kalvertoren and therewith create bigger shops to fulfill market needs.
Shopping centre Amsterdamse Poort is located in Amsterdam´s Zuidoost district. This shopping centre is the largest shopping centre of the municipality and is considered a district centre for Amsterdam. It mainly serves inhabitants of the district Amsterdam Zuidoost, with the shopping centre being the main alternative for residents compared to the city centre of Amsterdam.
Boven ´t IJ
Shopping centre Boven ´t IJ is located in the Noord district of Amsterdam. The shopping centre is the main retail area for the district and is considered a district centre for the entire district. Being located relatively solitary in comparison to the city centre, this shopping centre is the main retail area for residents of Amsterdam Noord and as such the centre has a strong catchment area.
Osdorpplein is the district shopping centre that is located in the west of Amsterdam. In the heart of the newly developed residential district “Nieuw-west” retail space was added to the development programme to serve the residents of this district in their primary needs. With a total surface of over 35,000 sq.m GLA, the shopping centre nowadays is the third largest of Amsterdam and holds well-knonw retailers such as Media Markt, Action, Blokker and H&M.
In between the main office district of Amsterdam and the municipality Amstelveen lies the shopping centre Gelderlandplein. This shopping centre benefits from its location in the south of Amsterdam because of the relatively wealthy population in both southern Amsterdam and in Amstelveen. The shopping centre is the fourth largest of Amsterdam and is currently being extended. With a parking garage underneath the shopping centre, it attracts visitors from the south of Amsterdam, Amstelveen and commuters working in the Zuidas district. With retailers such as Albert Heijn XL, Etos, Kruidvat, Hema and Douglas, the shopping centre is considered a district shopping centre.
|SHOPPING CENTER TO WATCH OUT FOR|
|Total Size||41,475 sq.m|
|- Retail GLA||29,825 sq.m|
|Leisure/Entertainment GLA||11,650 sq.m|
|Opening Date||Q1 2016|
|Description||Prime district centre for Amsterdam Zuid district|
|Tenants||Albert Heijn XL, Hema, Blokker, Intersport Duo, Cook & Co, Douglas, Etos, ICI Paris XL|
Rents in EUR per sq.m per year
|KEY AREAS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||NEW ENTRANTS||TYPICAL RENT FOR UNIT OF 200 SQM||RANGE OF UNIT SIZES|
|Kalverstraat||Locals/Tourist||Zara, Urban Outfitters, H&M, Mango, Desigual, M&S food||Top Shop, Tommy Hilfiger, Forever 21, Size?||EUR 2,000 - EUR 2,900||50 - 1,000 sq,m|
|Leidsestraat-Leidseplein||Locals/Tourist||H&M, SuperTrash, Hugo Boss, Abercrombie & Fitch, Starbucks, Apple||Michael Kors, Ted Baker||EUR 1,600 - EUR 2,250||50 - 1,000 sq,m|
|Heiligeweg||Locals/Tourist||Scotch & Soda, Diesel, Seiko, Puma||& Other Stories, AllSaints||EUR 1,700 - EUR 2,250||50 - 1,000 sq,m|
|Nieuwendijk||Locals/Tourist||Bershka, H&M, New Yorker, Jack & Jones, Vero Moda||Primark, JD Sports||EUR 1,250 - EUR 2,500||50 - 1,000 sq,m|
|Damrak-Dam||Locals/Tourist||de Bijenkorf, H&M, Blokker, C&A||Primark||EUR 1,000 - EUR 2,000||50 - 1,000 sq,m|
|Rokin||Locals/Tourist||Forever 21, Urban Outfitters||Forever 21, Urban Outfitters, H&M||EUR 600 - EUR 1,200||50 - 1,000 sq,m|
|9 straatjes||Locals/Tourist||Vans, Carhartt, Fred Perry, Scotch & Soda, Lee Store||EUR 500 - EUR 1,000||50 - 1,000 sq,m|
|P.C. Hooftstraat||Locals/Tourist||Chanel, Louis Vuitton, Gucci, Burberry, Hermes, Bulgari, Tiffany & Co, Cartier, D&G, Agent Provocateur||La Perla, Prada, The Kooples||EUR 1,500 - EUR 2,100||50 - 1,000 sq,m|
Data as of April 2015
Amsterdam has all sorts of restaurants and bars.
In the city centre and in the Leidsesquare and Rembrandtsquare areas there are clusters of restaurants and bars for tourists. On the Rembrandtsquare in the recently opened development “The Bank” are several popular food & beverage establishments: Starbucks, Vapiano and Wagamama.
In the popular district “De Pijp” there is a variety of restaurants and bars in all price ranges. This district is a popular district for the residents of Amsterdam and well-known affordable places here are Burgermeester and Het Paardje. A cluster of restaurants and bars is also located on the Maria Heinekenplein. In addition to the more affordable places there are also two restaurants in De Pijp that hold a Michelin star: Le Restaurant (one star) and Ciel Bleu (two stars), which is located in Okura hotel.
The famous Jordaan area hosts several typical Dutch bars. Many Dutch singers/artists began their career in one of these bars and the most famous one is Café Lowietje. Additionally there are all sorts of restaurants in the area.
Like many large cities Amsterdam also has a China Town. The Chinese and other Asian restaurants and shops are located around the Zeedijk and Nieuwmarkt. The Nieuwmarkt is also a popular area for the inhabitants of Amsterdam and in addition to some Asian restaurants also has several other bars and restaurants.
Popular places that recently opened and that buzz around the Amsterdam scene are the recently opened Harbour Club, Pompstation (located in an old petrol station), Conservatorium Hotel (five star hotel), Boca’s and Riva.
|KEY AREAS / STREETS/SHOPPING CENTERS||CONSUMER PROFILE||MAJOR RETAILERS PRESENT||TYPICAL RENT FOR UNIT OF 350 SQM|
|Rembrandtsquare||Tourists||Starbucks, George Deli, Vapiano, Gauchos||EUR 400 - EUR 600|
|Leidseplein||Tourists||Gauchos, Hosokawa Restaurant, Te Pas, Restaurant Red, Palladium, Bo Cinq, Players||EUR 400 - EUR 600|
|De Pijp||Locals||Het Paardje, De Burgermeester, Bar 500, Barca, Ciel Bleu, Le Restaurant||EUR 200 - 300|
|Nieuwmarkt/Zeedijk||Locals/Tourists||New King, Geisha, Little Thai Prince, Café Bern, Café Stevens||EUR 200 - 300|
|Jordaan||Locals/Tourists||Café Lowietje, Beulings, Chez Georges, Ristorante Toscanini, Boca's||EUR 200 - 300|
ARJEN BOESVELDTPartner, Head of Retail Agency
Atrium 3rd floor, Strawinskylaan 3125
1077 ZX Amsterdam
Tel: +3120 (800) 2035
Mob: +3161 (093) 0908